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Senior Director, Growth Marketing & Analytics

| Greater NYC Area

Paperless Post is seeking a quantitative, results-oriented Senior Director of Growth Marketing and Analytics to drive sender growth for our online invitations platform. Paperless Post has a strong premium brand in a commodified space. 20% of American adults have used the product, and the vast majority of senders and customers have come from our own viral usage.

This role will lead a team of marketers and work with embedded data analysts to acquire new users and convert a higher number of the 100M accounts in our network today to engaged senders.

The Senior Director of Growth Marketing & Analytics will construct and execute the quantitative strategy for all marketing channels (product funnel, organic search, paid digital, email). The successful candidate will thrive in the following challenges:

Deliver aggressive growth: Our company is looking to accelerate event growth, particularly around our new product “Flyer”. This role, as a leader on the growth team, will be at the center of that focus.

Customer Segmentation: With over 10 years of data on 100M users, this role will design and execute the strategy for segmenting our customer base to drive engagement profitably.

Partnering with Product: Our product grows virally through usage and therefore our product funnel is our biggest marketing channel. This role will test and measure product marketing strategies to augment our natural growth funnels in close partnership with our Product and Engineering Teams.

Informing our Brand Marketing: Our owned channels (onsite, in app, outbound and triggered email) can only drive growth if the messaging is clear and resonant with users. This role will partner closely with Brand Marketing to create marketing plans that elegantly combine quantitative and creative strategies. This role reports directly to the Chief Growth Officer.

What you’ll do here

  • Look to drive aggressive growth by mapping out our full funnel growth model and activating all levers (product funnel, organic search, paid digital, email etc.) to bring new users to send event invitations
  • Partner with Brand Marketing to create and execute the quarterly strategy and goals for maximizing engagement from our primary channels - paid digital, SEO, email, and on-site funnel
  • Own our customer segmentation and lifecycle marketing strategy including LTV framework and software tools
  • Identify and prioritize and execute opportunities to acquire, activate, reactivate and convert senders from within our database of 100 million users and beyond
  • Work with Brand Marketing, Data and Product & Engineering teams to build and implement tests and launch marketing campaigns (paid, email, product, social) that drive platform usage based on data

You Have:

  • 10+ years combined experience in consumer-focused data analytics and growth marketing
  • 5+ years experience managing people
  • Track record of ownership and growth with a bias toward action and results
  • Experience building multi-channel marketing strategies including SEO, SEM, social media & CRM
  • Strong familiarity and experience with A/B testing methods & frameworks
  • Proven success in top-of-funnel conversion using creative, data-driven tactics
  • Extensive experience using social and web analytics tools, CRM and email marketing tools
  • The ability to move quickly and thrive in a fast-paced environment
  • Excellent presentation, writing and communication skills
  • Bachelor’s degree in Marketing or related business field
  • MBA preferred

A little about the team

The Growth Team is a business unit dedicated to our growth strategy and execution. It is a group of marketers, strategists, analysts and creatives that is obsessed with growth and owns our consumer strategy (which users we’re targeting), our brand strategy (what we stand for in the market), our marketing strategy (how we drive users to our products) and our growth model (the data behind how we grow). The Growth Team is in the unique position of getting to work with every team in the company -- from product and engineering to content designers, data analysts and senior leadership.

Life at Paperless Post

Company-wide we enjoy an amazing ecosystem of an even gender split and a balance of engineers and designers. Because Paperless Post isn’t supported by ad revenue, we can focus our efforts on creating and improving on the ideal version of our platform, product, content, and partnerships for our users.

We are proud that Paperless Post helped over 100 million people connect in the real world since our inception. Our product is global, and we are committed to being a company where everyone belongs. We encourage people from all backgrounds, races, genders, and abilities to apply!


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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases

Location

115 Broadway, New York, NY 10006

An Insider's view of Paperless Post

What are some social events your company does?

On the regular, we'll have meetings over food that allows for a moment of chit chat. We also organize movie nights and launch parties for our achievements. To top it off, we have raffles for pottery classes or exercise passes for cycling or boxing. A few social events we've done became traditions: a summer pizza party on the Brooklyn rooftops and a

Rick

Software Engineer

What does your typical day look like?

Work-life balance is definitely one of the strongest aspects of the company. Your personal time is respected; we're not a hustle culture of over-working. We're encouraged to be healthy, stay balanced, and do your best work.

Spencer

Product Designer

How has your career grown since starting at the company?

Paperless Post has been a great place to grow my career, as they really care about my individual interests and goals. In my four years here, I grew from executive assistant to the co-founders into a role in merchandising, and now onto the brand & marketing team. Paperless nurtured my ambitions and helped me grow my skill set.

Elizabeth

Program Manager, Brand & Marketing

How does the company support your career growth?

I have the chance to work on exciting projects that use latest technology stack-- and engineers here have the freedom to use and adopt the best technologies for the job. This along with a budget for learning and attending conferences helps us enhance our knowledge. We're also encouraged and speak at technology conferences & get recognition for it.

Venkatesh

Senior Software Engineer

What are Paperless Post Perks + Benefits

Culture
Eat lunch together
Daily stand up
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
We have flexible hours.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Sabbatical
10 days of paid sabbatical after 5 years and 15 days after 8 years.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
We have annual summer and holiday parties and teams have their own "fun" budget.
Stocked Kitchen
Some Meals Provided
We provide bagels every Monday and treats for company-wide meetings.
Happy Hours
Happy hours are hosted Once per month.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
We have dedicated education budgets for employees and 3 extra days of PTO to use towards conferences and workshops.
Lunch and learns
We have employee-led talks on tech, design, data, and more.
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