Senior Director of Growth Marketing - Keeps at Thirty Madison

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About Thirty Madison 

Thirty Madison is building the premier healthcare company for people with chronic health issues. Through our novel approach to care delivery, powered by our proprietary platform and brands built around specific chronic conditions, we combine the best of specialist-level healthcare with the convenience of telemedicine.

In just three years, we’ve built four brands on top of our platform: Keeps (for men’s hair loss), Cove (for migraine), Evens (for GI conditions), and our newest brand, Picnic (for allergies). We’re growing rapidly, recently raised a $140m Series C, and are backed by some of the best healthcare and consumer investors, including HealthQuest Capital, Mousse Partners, Bracket Capital, Polaris Partners, Johnson & Johnson, Maveron, Northzone, among others.

This year, we are honored to be included on Built In's 2021 list of Best Places To Work in New York City and Best Midsize Companies To Work For. This recognition is a true testament to our hardworking team and company culture. As we continue to grow, we pride ourselves on finding passionate individuals who truly embody our core values and mission each and every day.

The Role: 

The Senior Director of Growth, Keeps will be a key leadership role within the Keeps team. You will lead the customer acquisition and growth functions, driving meaningful new customer revenue growth by testing and scaling digital and offline acquisition channels, establishing A/B testing and experimentation best practices, and optimizing the marketing mix for maximum return on investment. You’ll also be leading a diverse and talented group of growth marketers and will need to continue to build, uplevel, and retain a high-performing team.

This position requires someone who can use their keen combination of creativity, outstanding analytical, and strategic mindset, and leadership abilities to unlock the next stage of growth for Keeps. The right candidate innately understands the power of brand and organic marketing, while simultaneously knows how to deploy paid media best practices to drive paid channel efficiency, lead generation, and purchases. Given the scale and impact of marketing within the organization, you will drive impact across other Thirty Madison businesses and functions.

This role will report into the VP of Marketing at Keeps and can be remote until at least 2022.

Some of what you’ll be working on: 
  • Oversee Customer Acquisition and Growth Experimentation functions to deliver on new customer revenue targets. Develop the Growth marketing strategy for Keeps and define KPIs and success metrics.
  • Ownership of a $60M marketing budget across online and offline channels including Facebook, TV, Influencer, SEM, Affiliate, and more; develop and test into new successful channels that can scale.
  • Lead performance creative to produce winning marketing assets that improve performance on paid social, TV, and YouTube.
  • Evolve our attribution model with the data team to better optimize the marketing mix and return on investment of each channel; work on continuously improving our analytics in an ever-changing environment.
  • Track relevant market conditions and competitive trends, using insights to shape future plans.
  • Partner with the Retention team to drive customer acquisition through activation and CRM efforts; work on understanding the full customer journey to maximize LTV of new customers.
  • Partner with the Brand team to develop a best-in-class brand experience and strategy. Leverage OOH, TV, and other brand channels to drive awareness.
  • Create testing strategy and framework across Growth channels; Partner with Product to develop A/B testing strategies on the website and customer funnel.
  • Collaborate with the GM of Keeps and other key leaders cross-functionally including Retail, international, and other key strategic initiatives.
  • Lead, manage, and uplevel a team of 7+ growth marketers on day 1; continue to build and develop the team.
  • Build a true growth-first mentality within Keeps/Thirty Madison as a whole; Be a leader within the entire company  

You should have:  
  • 10+ years of experience in acquisition, growth, or other related functions. Have previously owned the customer funnel from visit to purchase. 
  • Management of marketing budgets of $40M+
  • Deep experience and knowledge of key performance channels including Facebook, TV/OTT, Influencer and SEM.
  • Management experience leading teams of 5-10+ across different functions within Growth. Proven track record of developing and retaining talent.
  • Keen interest in how brands build awareness with customers, deliver highly efficient customer acquisition and measure performance in the consumer facing digital world
  • Experience working with finance teams on the P&L and other financial business metrics.
  • Experience in growth forecasting and attribution modeling. Ability to build and improve multi-channel growth models through advanced analytics.
  • Expertise in analytics and experience using BI tools including Looker, Tableau, Google Analytics or any other web analytics platforms.
  • Comfort in a fast-paced ambiguous environment. The job description captures general responsibilities, but we are a fast growing company and there are many opportunities for the role to expand further.
  • Experience with working in DTC, retail, or subscription companies
  • Genuine curiosity about healthcare, chronic conditions and/or men’s hair loss
Benefits for full-time Thirty Madison employees:
  • Competitive salary packages and career development opportunities
  • 100% coverage on many health, dental, and vision insurance plans
  • 401k with a match, commuter benefits, and FSA
  • Budget for the technology tools you need — whether it’s a laptop, monitor, or special software
  • Annual $750 vacation stipend and $750 wellness allowance

We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions. Please contact us to request accommodation.

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Location

29 West 30th Street, New York, NY 10001

What are Thirty Madison Perks + Benefits

Thirty Madison Benefits Overview

-Competitive salary, equity, and career development opportunities
-100% coverage on many health, dental, and vision insurance plans
-Pre-tax commuter benefits, 401k, and FSA
-Budget for the technology tools you need — whether a laptop, monitor, or special software
-Unlimited vacation days and annual $1,000 vacation stipend

Culture
Partners with Nonprofits
Thirty Madison partners with Non Profits such as the Arthur Ashe Institute for Urban Health to help the underserved get education and access to medical treatment.
Friends outside of work
Eat lunch together
Intracompany committees
Thirty Madison has committees for DEI, Future of the Office and Social, all comprised of volunteers that rotate during the year to make sure we are driving the right initiatives and events.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Thirty Madison provides a reimbursement for wellness expenses along with covering a Calm app membership for mindfulness and meditation.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
During COVID, Thirty Madison provides up to $1,000 a month to cover incremental childcare and/or distance learning costs.
Generous Parental Leave
We provide 14 weeks of paid leave for the primary caregiver and 7 weeks of paid leave for the secondary caregiver with the option of a flexible return to full-time work.
Flexible Work Schedule
We're big believers in a flexible work schedule that takes both your needs and your co-workers' needs into consideration.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Some Meals Provided
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
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