The Role: 

The Senior Director of Growth, Keeps will be a key leadership role within the Keeps team. You will lead the customer acquisition and growth functions, driving meaningful new customer revenue growth by testing and scaling digital and offline acquisition channels, establishing A/B testing and experimentation best practices, and optimizing the marketing mix for maximum return on investment. You’ll also be leading a diverse and talented group of growth marketers and will need to continue to build, uplevel, and retain a high-performing team.

This position requires someone who can use their keen combination of creativity, outstanding analytical, and strategic mindset, and leadership abilities to unlock the next stage of growth for Keeps. The right candidate innately understands the power of brand and organic marketing, while simultaneously knows how to deploy paid media best practices to drive paid channel efficiency, lead generation, and purchases. Given the scale and impact of marketing within the organization, you will drive impact across other Thirty Madison businesses and functions.

This role will report into the VP of Marketing at Keeps and can be remote until at least 2022.

Some of what you’ll be working on: 

• Oversee Customer Acquisition and Growth Experimentation functions to deliver on new customer revenue targets. Develop the Growth marketing strategy for Keeps and define KPIs and success metrics.
• Ownership of a $60M marketing budget across online and offline channels including Facebook, TV, Influencer, SEM, Affiliate, and more; develop and test into new successful channels that can scale.
• Lead performance creative to produce winning marketing assets that improve performance on paid social, TV, and YouTube.
• Evolve our attribution model with the data team to better optimize the marketing mix and return on investment of each channel; work on continuously improving our analytics in an ever-changing environment.
• Track relevant market conditions and competitive trends, using insights to shape future plans.
• Partner with the Retention team to drive customer acquisition through activation and CRM efforts; work on understanding the full customer journey to maximize LTV of new customers.
• Partner with the Brand team to develop a best-in-class brand experience and strategy. Leverage OOH, TV, and other brand channels to drive awareness.
• Create testing strategy and framework across Growth channels; Partner with Product to develop A/B testing strategies on the website and customer funnel.
• Collaborate with the GM of Keeps and other key leaders cross-functionally including Retail, international, and other key strategic initiatives.
• Lead, manage, and uplevel a team of 7+ growth marketers on day 1; continue to build and develop the team.
• Build a true growth-first mentality within Keeps/Thirty Madison as a whole; Be a leader within the entire company  

You should have:  

• 10+ years of experience in acquisition, growth, or other related functions. Have previously owned the customer funnel from visit to purchase. 
• Management of marketing budgets of $40M+
• Deep experience and knowledge of key performance channels including Facebook, TV/OTT, Influencer and SEM.
• Management experience leading teams of 5-10+ across different functions within Growth. Proven track record of developing and retaining talent.
• Keen interest in how brands build awareness with customers, deliver highly efficient customer acquisition and measure performance in the consumer facing digital world
• Experience working with finance teams on the P&L and other financial business metrics.
• Experience in growth forecasting and attribution modeling. Ability to build and improve multi-channel growth models through advanced analytics.
• Expertise in analytics and experience using BI tools including Looker, Tableau, Google Analytics or any other web analytics platforms.
• Comfort in a fast-paced ambiguous environment. The job description captures general responsibilities, but we are a fast growing company and there are many opportunities for the role to expand further.
• Experience with working in DTC, retail, or subscription companies
• Genuine curiosity about healthcare, chronic conditions and/or men’s hair loss