Yotpo’s Sr. Director of Marketing will take on the impactful and essential task of scaling our Mid-Market business (with revenues of $50M to $1B) by implementing and directing proven strategies such as Demand Generation and Account-Based Marketing. This leader will accomplish this feat through the management and continued hiring of a global marketing team, with a keen focus on strengthening the cohesion of sales and marketing objectives and goals.

Yotpo’s culture is one in which entrepreneurship is deeply embedded. Each person’s contribution day in and day out directly impacts company growth as a whole. We are driven to become better in everything we do, and we do so by learning and growing from one another.

Yotpo has four global locations and recently raised an additional $51M in Series D, bringing us to $101M in funding from investors including Bessemer, Blumberg Capital & Access Industries. As of August 2018, Yotpo acquired Swell Rewards, further strengthening our offerings with a single product, providing all user generated and incentive based marketing solutions under one umbrella.

The Role:

• Formulate, execute and measure a marketing strategy focused on scaling our mid-market business through your partnership with sales leadership
• Build a machine-like demand generation strategy supported by email, paid, field marketing and account based marketing to create and accelerate a qualified sales pipeline
• Provide hands-on support when critical organizational gaps and/or mission critical deliverables are identified
• Implement and continually strengthen a global strategy that aligns growth aspirations and execution cross-departmentally
• Leverage channel partners such as brand/communications, partner, product and customer marketing teams as strategic inputs and revenue driving functions
• Leverage earned, owned and paid media for persona based content strategy
• Lead, coach and deepen global talent as we build out a world class marketing team

Requirements:

• 3+ years of leadership experience, preferably of a global and/or diverse team
• 4+ years experience as a marketing manager at a B2B company, preferably within SaaS
• Previous conception and execution of proven demand generation and account-based field marketing for Mid-Market and/or Enterprise companies
• Proven success in budgeting, selecting, planning for, attending and driving results through conferences and local events
• Experience working in tandem with sales teams and assisting with pitches, email cadence, content creation and processes
• Experience creating and presenting KPI’s, and resulting business wins and challenges, for cross-functional and executive teams
• Experience working with sales operations, data analysis teams and tooling such as Salesforce and Tableau
• A valid U.S. work authorization
  

Why Yotpo?

• The best technology: Yotpo has set the industry standard with the most cutting-edge solutions for user-generated content, visual marketing, loyalty programs and referrals. Our platform runs on an A.I. engine that dramatically revs up efficiencies and conversions across every application. We innovate in-house or we acquire. No matter how we need to get it done, we’re going to give brands everything they need to win in a customer centric-world.
• The best brands: We work with some of the most disruptive, progressive and beloved brands in commerce today, from digital-native darlings like Away Travel, Glossier and UNTUCKit to enterprises like Bob’s Discount Furniture and the 1-800-Flowers family of brands.
• The best partners: The Yotpo platform offers the most integrations in the commerce ecosystem. Official partnerships with the likes of Google, Facebook, Shopify Plus and Magento, an Adobe company, empower eCommerce and marketing pros to do their jobs more efficiently and effectively.
• The best people: As Crain’s New York Business put it: Yotpo is a Best Place to Work. We earned this honor for our focus on diversity and inclusion; individualized attention, rewards and recognition; and beefed up benefits including monthly catered lunches, stocked kitchen and bar, 401k matching, summer flex days, commuter benefits, generous PTO, dental/vision/health insurance, life insurance, referral program, company outings and happy hours, puppies, and so much more!

About Yotpo

Yotpo provides brands with everything they need to win in a customer-centric world. Yotpo’s suite of integrated solutions for user-generated content marketing, loyalty, and referrals helps commerce companies accelerate growth by enabling advocacy and maximizing customer lifetime value.With Yotpo, brands can effectively leverage social proof to increase trust and sales, cultivate loyal customer advocates, and make better business decisions based on customer feedback. Yotpo proudly serves thousands of brands including Away Travel, Glossier, and MVMT. An official partner to Google, Facebook and Shopify, Yotpo has raised $101 million in funding and employs over 300 employees globally