Senior Director Paid Acquisition

| Greater NYC Area
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

About You: SmartAsset is hiring a Senior Director of Paid Acquisition to help manage B2C digital marketing efforts for our financial advisor lead generation business. The ideal candidate lives and breathes metrics-driven direct response digital marketing and has a proven record of scaling DR businesses. You’ve successfully managed paid acquisition teams for 7-10 years, preferably in the lead generation space. You have a deep and current understanding of key digital marketing platforms. You know how to develop more junior team members and coach them to be independent thinkers and world-class marketers. You will play a significant role in growing our lead generation business, where we pair investors with financial advisors. 

This position will oversee key portions of our digital marketing portfolio, which encompasses dozens of marketing sources, 7-figures in monthly ad spend and a team of marketing managers. You have advanced knowledge of paid social, SEM and native advertising and the corresponding platforms. You will operate on both a strategic and tactical level, guiding channel managers to hit monthly revenue and margin targets, while diving deep into a range of analytical and conversion optimization projects to improve overall performance. This position reports to the VP of Digital Marketing. 

Responsibilities:

  • Partner with marketing leadership on business strategy, goals and forecasting
  • Oversee growth of digital acquisition portfolio across key segments including paid social, SEM and native advertising 
  • Manage portfolio of marketing sources to hit monthly and long-term revenue and profitability targets
  • Work with Data Engineering to improve actionable insights into channel performance
  • Work with Product team to ideate UX improvements to increase conversions 
  • Identify and execute opportunities to improve scale or margin through testing, martech, data insights and attribution 
  • Provide growth opportunities and career development support for team members

Qualifications:

  • 7-10 years of experience managing direct response paid acquisition marketing teams with 7-figure budgets
  • 10+ years experience in performance marketing
  • Expert level understanding of at least a few major digital ad platforms (Facebook Ads, Google Ads, Taboola, etc.) and familiarity with most others
  • Experience building a conversion rate optimization (CRO) program for incremental wins
  • Strong analytical skills with ability to derive insights from large, disparate data sources
  • Proficient with variety of web analytics tools such as Google Analytics, Mixpanel or equivalent
  • Ability to set high standards and inspire a team to win
  • Results-focused thinker able to prioritize competing priorities based on expected impact
  • SQL experience a plus
Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases

Location

NoHo is a trendy neighborhood where creative meets chic.

An Insider's view of SmartAsset

What are some social events your company does?

We have a happy hour in the office every Friday at 4, which is such a nice way to end each week a little early and hang out with your colleagues. We also get to do awesome team events each quarter if we hit our goals. My team has done things like ax throwing, pasta making classes, fancy dinners, and go-karting!

Amanda

Director of Paid Acquisition

What projects are you most excited about?

SmartAsset's focus on their users opens opportunities for developers, product managers and stakeholders to collaborate for the most seamless user experience. The tech team is always implementing the most up to date technologies for the project ranging from telephony, state machines, front and back end frameworks, etc.

Brett

Software Engineer

What makes someone successful on your team?

True to one of our core Smart Values of being data driven, everyone on the team must know their data inside and out. Each individual on the team uses data to not only tell a story of what is happening, but also to gain insights into new possibilities. Some of the biggest opportunities the team pursues are the result of being data driven.

Mihir

Vice President of Business Development

How do you make yourself accessible to the rest of the team?

We have a real "roll up a chair and chat" kind of culture, whether it is problem solving or just checking in. I sit in a very visible spot in the office with a small stool next to my desk for impromptu chats and catch ups.

Suzanne

SVP Sales

How do you collaborate with other teams in the company?

One of SmartAsset’s core values is that we collaborate and you can really see it in play every day at the office. For every project, we work cross-functionally to determine our path forward. We know that by working together, we can build the best products for our users.

Laura

Product Manager

What are SmartAsset Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Recreational Clubs
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
More Jobs at SmartAsset17 open jobs
All Jobs
Finance
Data + Analytics
Dev + Engineer
HR + Recruiting
Legal
Marketing
Product
Sales
Content
Data + Analytics
new
New York
Marketing
new
New York
Marketing
new
New York
Developer
new
New York
Content
new
New York
Marketing
new
New York
Product
new
New York
HR + Recruiting
new
New York
Sales
new
New York
Sales
new
New York
Sales
new
New York
Developer
new
New York
Data + Analytics
new
New York
Marketing
new
New York
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView SmartAsset's full profileSee more SmartAsset jobs