Senior Director, Product Marketing (Deals Packaging)

| Greater NYC Area
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Who We Are

Yieldmo is an advertising technology company that operates a smart exchange that differentiates and enhances the value of ad inventory for buyers and sellers. As a leader in contextual analytics, real time technology, and digital formats, we create, measure, model, and optimize campaigns for unmatched scale and performance.  By understanding how each unique impression behaves and looking for patterns and performance in real time, we can drive real performance gains without relying on audience data.

What We Need

We are looking for a hands-on leader who will own the product marketing strategy for Yieldmo’s products. As Senior Director of Product Marketing, you will lead the strategic positioning of the products and solutions that drive Yieldmo’s value proposition in market to current and future customers. The ideal candidate has deep experience in product marketing (specifically inventory packaging for a large publisher or marketplace), experience in developing effective sales enablement materials, and has led lean and agile teams (preferably in the advertising technology sector). 

Responsibilities

  • Own the GTM strategy and execution for product offerings
  • Own the market and competitive intelligence program for product roadmap input and prioritization
  • Own the product/feature release cycles, management, and communications with sales team
  • Own the updates to sales kit creation, maintenance, training and education

Requirements

  • 7+ years of product, product marketing, marketing experience
  • Experience owning product marketing function, developing strategies including research, customer segmentation, value propositions, positioning, and messaging
  • Demonstrated experience in product storytelling - developing product positioning, value proposition and messaging that differentiates
  • Outstanding communication skills with the ability to articulate complex ideas simply and from a customer perspective
  • A “whatever it takes” attitude and a willingness to roll up your sleeves
  • A strategic and organized approach—you think about the big picture but also understand how to work with a team and across functions to execute initiatives
  • Commitment and accountability with exceptional follow-through
  • Desire to be part of a fast-paced, agile startup environment

Perks

  • White glove service to help you upgrade your home office
  • 1 Mental Escape (ME) day each month to fully unplug and recharge
  • Work life balance, flexible PTO and competitive compensation packages
  • A generous learning stipend and other opportunities for professional development
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • TypescriptLanguages
    • D3JSLibraries
    • jQuery UILibraries
    • ReactLibraries
    • AngularJSFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • XGBoostFrameworks
    • KAFKAFrameworks
    • KINESISFrameworks
    • LAMBDAFrameworks
    • SAGEMAKERFrameworks
    • MySQLDatabases
    • RedisDatabases
    • SNOwFLAKEDatabases
    • DYNAMO DBDatabases
    • LAMBDADatabases
    • RDSDatabases
    • LookerAnalytics
    • SnowflakeAnalytics
    • SQLAnalytics
    • CubaAnalytics
    • TableauAnalytics
    • BalsamiqDesign
    • SketchDesign
    • JIRAManagement
    • TrelloManagement
    • BOOSTERCRM

Location

218 W 18th St, New York, NY 10011

An Insider's view of Yieldmo

How would you describe the company’s work-life balance?

As a working mom with a long commute, it's imperative to work at a company that supports flexible working arrangements. After discussing the need with my manager, he expressed full support and confidence in my ability to produce stellar results even from home! Yieldmo delivers on its promise to put people first and trusts results the will follow.

Sue Andrews

Account Director

How do you collaborate with other teams in the company?

Processing and analyzing billions of data points each month requires us to have our finger on the pulse of multiple teams within Yieldmo. We collaborate in real-time via Slack and our office setup makes it easy to swing by someone's desk. We also have recurring cross-functional stands ups as well bi-weekly All Hands company meetings.

Indu Narayan

VP Data

What makes someone successful on your team?

Success on my team belongs to the curious self-starter. The landscape is constantly changing and creative problem solving is a key skill when you rarely encounter the same issue twice. You have to love digging into the "why" and "how" of everything. Success on this team rises and falls on continuous learning and collaboration.

Dan Contento

SVP Growth & Automated Partnership

How do your team's ideas influence the company's direction?

I'm a huge believer in trying out new ideas and encouraging my team to stretch themselves. We have an award for when something goes wrong with an untested idea. It celebrates that we didn't let the fear of the unknown stop us from trying and 9 times out of 10 we learn something really important. We help solidify Yieldmo's true north.

Timothy Price

SVP, Sales and Accountability

What projects are you most excited about?

I'm most excited about Yieldmo's newest DEI initiatives! We truly encourage people to bring their full selves to work (whether that's in person or remote!) and this has sparked diverse thought leadership. Yieldmo fosters a creative, collaborative environment in which it's easy to make new friends while also learning something new everyday!

Karina Neretich

People & Talent Specialist

What are Yieldmo Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Team workouts
Yieldmo sponsors a weekly virtual yoga class every Friday as well as HIIT and Pilates classes from time to time - we encourage people to join our Slack channel #sweatmo to get involved!
Mental Health Benefits
Yieldmo employees are encouraged to take two "ME" (Mental Escape) days per month and truly unplug in order to feel refreshed.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Yieldmo provides employees with a 401(k) matching plan managed by Fidelity. We match 100% of contributions up to 3% of an employee's annual gross pay.
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes the option to work from home or work from the New York office. Yieldmo provides a home office stipend for full time employees to ensure a comfortable work space.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Before COVID, employees were provided with a fully stocked kitchen and free lunch on all business days! We look forward to bringing this back once the pandemic ends!
Stocked Kitchen
Happy Hours
Pet Friendly
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
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