Senior Director, Product Marketing
Who We Are
Yieldmo is an advertising technology company that operates a smart exchange that differentiates and enhances the value of ad inventory for buyers and sellers. As a leader in contextual analytics, real time technology, and digital formats, we create, measure, model, and optimize campaigns for unmatched scale and performance. By understanding how each unique impression behaves and looking for patterns and performance in real time, we can drive real performance gains without relying on audience data.
What We Need
We are looking for a hands-on leader who will own the product marketing strategy and execution for a defined set of Yieldmo’s products. As Senior Director of Product Marketing, you will lead the strategic positioning of the products and solutions that drive Yieldmo’s value proposition in-market to current and future customers. The ideal candidate has deep experience in product marketing, experience in developing effective sales enablement materials, and an understanding of advertising technology or a similarly complex technology industry.
Responsibilities
- Own the GTM strategy and execution for designated product offerings
- Own the product/feature release cycles, management, and communications with sales team for designated product area
- Own the updates to sales kit creation, maintenance, training and education
Requirements
- 7+ years of product, product marketing, marketing experience
- Experience developing strategies including research, customer segmentation, value propositions, creating and executing go-to-market (GTM) plans to empower our sales teams and ensure our customers understand and value our services.
- Demonstrated experience in product storytelling - translating complex technical topics into benefits driven positioning and differentiated messaging
- Develop and curate content for high-impact customer-facing materials such as slide decks and talk tracks, solution sheets, customer emails, trainings, blog posts and case studies to clearly communicate success stories and best practices
- Outstanding communication skills with the ability to articulate complex ideas simply and from a customer perspective
- A “whatever it takes” attitude and a willingness to roll up your sleeves
- A strategic and organized approach—you think about the big picture but also understand how to work with a team and across functions to execute initiatives
- Commitment and accountability with exceptional follow-through
- Desire to be part of a fast-paced, agile startup environment
Perks
- White glove service to help you upgrade your home office
- 1 Mental Escape (ME) day each month to fully unplug and recharge
- Work life balance, flexible PTO and competitive compensation packages
- A generous learning stipend and other opportunities for professional development