Senior Director of Product Marketing

| Greater NYC Area
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Position: Senior Director of Product Marketing Location: New York City TEAM & POSITION OVERVIEW:
Analytic Partners Product Team builds science and technology applications that feed the analytical engines for Analytic Partners! The team is comprised of motivated individuals that do exceptional work. They face challenges together and they win together. You will collaborate with a fun and agile team to architect, implement, test, and continuously deliver new features and innovative products to our company and clients!
The Senior Director of Product Marketing will lead and oversee corporate product marketing strategies in order to maximize and enhance the business's consumer reach, customer engagement, and satisfaction; You will own the strategic positioning of the company's products and solutions throughout the entire product lifecycle and customer experience.
YOU WILL OWN & COLLABORATE ON:

  • Contribute to the corporate product strategic direction, defining, and articulating the benefits and differentiation of Analytic Partners products and analytical solutions
  • Develop product positioning, messaging, and marketing plans to drive awareness
  • Create contents to communicate the value propositions and differentiation of the products & analytical solutions
  • Collaborate with business teams to collect, generalize, and publish industry trend analysis, customer success use cases and best practices
  • Conduct analysis on customer and competitive intelligence
  • Compile and maintain high impact contents for web, press, industry conferences and marketing campaigns
  • Collaborate with internal and external stakeholders to understand business needs & industry trends and determine application development and innovation priority
  • Promote a highly collaborative, customer-centric, data-driven culture that challenges norms with a bias to action; support diversity of thoughts, experiences, and approaches to solve issues
  • Lead and manage a team of product marketers responsible for company product marketing strategies, product positioning, messaging and content creation & distribution


CAPABILITIES YOU WILL BRING:

  • Good knowledge on data, technology, analytical solution, and software / technology
  • Proven track record in crafting compelling positioning and thought leadership content
  • Exceptional writing skills and prior experience in producing written content such as white papers, case studies, and blog posts
  • Excellent time management and project prioritization skills
  • Ability to connect effectively and constructively with cross-function teams and clients to understand and articulate marketplace needs, and to communicate our product capabilities and differentiators
  • Ability to weigh competing priorities, manage tradeoffs and evaluate opportunistic new ideas with stakeholders, driving to consensus while maintaining a clear focus on overarching business priorities
  • Strong ability to collaborate with C-level executives and work collaboratively with a driven leadership team
  • Superior communication skills, including the ability to crystallize and broadly socialize insights into stakeholder needs that the stakeholders themselves may not be effectively articulate
  • Engaging leadership style and inspiring & consistent leadership disposition
  • Works with Respect & Integrity always; Serves as an example of excellence in leadership


QUALIFICATIONS & EXPERIENCE YOU WILL NEED:

  • 8+ years of experience in a senior management role and 3+ years product marketing
  • Bachelor's degree or higher
  • Experience in marketing analytics solutions and products and familiar with AdTech and/or MarTech
  • Experienced research skills and ability to learn advanced analytic solutions and offerings
  • A strong team player with a proven ability to work across teams and in a collaborative culture, and autonomously when needed
  • Passionate about exploring new technologies
  • Results driven mindset and a history of delivering measurable results
  • Experience building and leading a growing team


COMPANY OVERVIEW:
Founded in 2000, Analytic Partners (AP) has grown to be the independent global leader in analytics consulting and technology. We help top-tier companies adapt to the rapidly evolving world of data, analytics, and strategic and tactical data-driven decisioning. We are fast growing with global operations across our full-service offices in New York City, Denver, Charlottesville, Miami, Dublin, London, Paris, Hamburg, Munich, Sydney, Melbourne, Singapore, and Shanghai. We are the premier provider of integrated analytic technology and services, leveraging adaptive modeling techniques to help companies generate better business results, drive growth, and, ultimately, grow closer to their customers.
Analytic Partners is a Certified Women-Owned Business, and a recognized leader in marketing measurement and optimization, and named a Leader in The Forrester Wave™ Marketing Measurement and Optimization Q1 2020, with top ranks in Strategy and Current Offering categories among all evaluated vendors.
OUR VALUES:
Our differentiator is - Our People! We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH.

  • People: We value our people, clients, and partners
  • Passion: We love what we do
  • Growth: Unlimited growth means unlimited potential


AP is a client-focused, team-oriented organization where innovation and results are rewarded, and individuals can chart the course of their own careers.
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Location

We are two blocks from Grand Central Station, it is a short walk to the station. Restaurants, Bryant Park, Whole Foods, are a short walk away.

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