About Eden Health

Eden Health is a nationally recognized medical practice on a mission to create a world where every person has a relationship with a trusted healthcare provider. Working with employers across the country, Eden Health offers employees 24/7 digital care, same-day in-person primary care, mental health services, physical therapy, and benefits navigation. The Eden Health team is driven by a patient-centric approach, delivering relationship-based collaborative care. With this model, our clients have healthier workforces, increased productivity, and reduced healthcare costs. We are committed to diversity, equity, and integrity, and our teams reflect this. Our hope at Eden Health is to create an environment where each person can do the best and most important work in their careers.

What you will be doing

As the Senior Director of Product Marketing, you will help position new services, products and features, and coordinate go-to-market launches across the company.

This is a leadership role, expected to lead an existing team of product marketers, and grow it over time. Overall, the function will act as a primary conduit between the sales and marketing organization and the product team. This would include running weekly coordination meetings, serving as a product expert in sales meetings, developing and giving product demos, building spec sheets and sales enablement tools, coordinating with other parts of the marketing team to build integrated launches, and the like. This role reports to the SVP of Marketing and is primarily based in New York City, though remote-first candidates are invited to apply.

Product Marketing is a relatively new function at Eden, and this role, at least at the outset, will serve all products within the Eden Health portfolio; existing PMM team members already serve a variety of different products and services, and the Sr. Director of PMM may need to manage a number of projects directly, while also managing the team. 

What success looks like

• Improve and lever communications between the product team, the operations team, and the overall revenue team, including sales, marketing, and customer success. 
• Reduce lag time in pitches by becoming a go-to expert in product specifications, developing internal product documentation, and serving as a source for answering objections, determining viability of prospect requests for customization, etc.
• Set the stage for the Product Marketing organization, with a well thought through Go to Market approach
• Enable soft and hard launches with increasing frequency by writing detailed plans for product and major feature launches, working closely with the other parts of the marketing team to implement those plans
• Improve sales funnel bottlenecks and reduce pitfalls by developing sales enablement materials, “whitepapers”, technical items in the sales process, sales presentations (chiefly in Google Slides), sales story arcs, and other materials, adjusting items independently and with the help of creative teams.
• Free up product management time by performing sales demos; be on-site at in-person events, if applicable
• Improve the value of our content marketing by serving as a sounding board or by developing content
• Become a trusted expert in understanding our customer needs, pain points, and desires

What you will bring

• 9+ years of experience in a product marketing or product management role 
• 2+ years of experience as a Product Marketing Manager in a B2B organization focused on healthcare or employee benefits 
• 2+ years of experience managing teams
• Excellent communication and project management skills
• Experience defining key success metrics and building processes from scratch to meet those success metrics
• Natural marketer who excels at product positioning
• Experience with go-to-market launches--developing and executing marketing strategy successfully while collaborating cross-functionally and building consensus
• Proven ability to use data to inform and drive decision making
• Background in engineering, design, or copywriting a plus
• Passion for solving large problems, particularly within the areas of healthcare and employee benefits

Why Eden Health?

• Remote first company and culture 
• Series C Healthtech startup with a mission-driven team that's passionate about helping every person have a relationship with a trusted healthcare provider
• Competitive salary and equity compensation package
• Medical, dental, and vision insurance and commuter benefits
• Dedicated Culture Committee led by CEO
• Learning and development budgets to help you grow and bond with your team 
• Positive, inclusive, supportive culture cheering you on your journey
• Strong and quickly growing client base of America’s leading employers

Eden Health is an equal opportunity employer and encourages all applicants from every background and life experience without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Please note: Eden Health interview requests and job offers only originate from edenhealth.com email addresses (e.g. [email protected]). Eden Health will never ask for bank information (e.g. account and routing number), social security numbers, passwords, or other sensitive information to be delivered via email. If you receive a scam email or wish to report a security issue involving Eden Health, please notify us at: security@edenhealth.com.