Senior Field Marketing Manager (NYC)

| Greater NYC Area
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About Kustomer

Kustomer is the first-of-its-kind customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer helps brands quickly resolve conversations on all digital channels by automating 40% of interactions via self-service, first contact resolution with intelligent routing, and driving omnichannel experiences between customers and agents. Our open CRM platform minimizes costs by acting as a single record of truth, managing and contextualizing data to drive smarter processes that scale business. Kustomer IQ embeds AI throughout the platform to eliminate repetitive tasks, deflect easy questions, and power support experiences that satisfy customers.


Today, Kustomer is the core platform of some of the leading customer service brands like Ring, Glovo, Glossier and Sweetgreen. Headquartered in NYC, Kustomer was founded in 2015 by serial entrepreneurs Brad Birnbaum and Jeremy Suriel, has raised over $174M in venture funding, and is backed by leading VCs including: Coatue, Tiger Global Management, Battery Ventures, Redpoint Ventures, Cisco Investments, Canaan Partners, Boldstart Ventures and Social Leverage.

About the Role

The Senior Field Marketing manager for Kustomer plans, organizes, executes and measures programs that create personalized two-way interactions with regional buyers. These programs will inform and influence medium and large enterprise buying decisions and facilitate broader relationships within enterprises. This role is aligned to our enterprise and strategic segment for North America and responsible for helping Sales and BDRs attain their growth objectives via marketing campaigns, account based marketing and events.

The role partners with corporate demand marketing (e.g. Strategic Campaigns, Corporate Communications, Content Operations, and Marketing Operations) and Sales and Business Development Leadership to create target account marketing plans and customer advocacy programs that deliver maximum impact. The manager will create and execute marketing plans to support prospecting, customer advocacy, lead and pipeline generation, as well as direct the management of small regional events. 

Responsibilities

  • Drive pipeline growth by developing quarterly plans for industry specific TAM/ABM, smaller executive conferences/trade shows, webinars, and other demand generation and content needs that drive business results.
  • Manage the execution of marketing campaigns and North American Field Marketing tactics including event marketing, webinar execution, customer advocacy and target account marketing (TAM) or account based marketing (ABM).
  • Drive the selection of the ABM martech stack, coordinating multiple stakeholders across the marketing and sales organization to review and select the platform.
  • Recruit attendance to and ensure a flawless presence at industry events and Kustomer branded webinars. Orchestrate customer advocacy programs including setting up a customer gifting program and managing peer review site results.
  • Track goals, key contacts and account plans stay on track, and discuss upcoming account requirements.
  • Identify internal and external resources for use in local marketing execution for targeted strategic accounts, and manage external resources (e.g. agencies)
  • Orchestrate and lead ongoing account check-ins with local account executives to ensure account modifications

Requirements

  • Enthusiastic, detail-oriented marketer  
  • Excellent organizational and project management skills
  • Track record of working with Sales to drive pipeline growth 
  • Excellent oral and written communications skills
  • Creative thinker who looks to move beyond the status quo
  • Strong familiarity with account-based and event marketing
  • 3+ years of experience in B2B tech enterprise marketing
  • 5+ years of field marketing experience
  • ABM (Demandbase, 6sense, Terminus, other) experience preferred
  • Willingness to travel up to 20%
  • BS degree required

Benefits

Kustomer offers an array of benefits including competitive salaries, stock options, 100% healthcare coverage, commuter benefits, and a flexible vacation policy.

Diversity & Inclusion at Kustomer

Kustomer is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

Learn More About Kustomer:


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Technology we use

  • Engineering
  • Product
  • People Operations
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • Node.jsLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
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    • TensorFlowFrameworks
    • ElasticsearchDatabases
    • MongoDBDatabases
    • AWS (Amazon Web Services)Services
    • Google AnalyticsAnalytics
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    • FigmaDesign
    • MiroDesign
    • PhotoshopDesign
    • TrelloManagement
    • Github IssuesManagement
    • SlackCollaboration
    • ZoomCollaboration

Location

New York, NY

An Insider's view of Kustomer

What are some social events your company does?

We've started a tradition we refer to as Kamp Kustomer - a yearly in-person retreat where we come together in fun locations like the Poconos to reconnect, build trust within our teams, and collaborate. It's a great chance to unwind from the daily routine and we always return with renewed energy and focus.

Catherine

Senior Technical Writer

What projects are you most excited about?

I am eager to work on the most complex use cases of our clients. These opportunities are where I can best demonstrate my skills and the power of the Kustomer platform. As a customer service-focused platform, Kustomer offers endless possibilities, and it’s rewarding to see the memorable customer service experiences our clients are able to create.

Megied

Solutions Engineering

How has your career grown since starting at the company?

Something that I’ve learned during my time at Kustomer is the power of embracing your team’s knowledge. As professionals in the workforce, we’re often pushed into thinking that we need to know everything and work in a silo. Everyone at Kustomer embraces collaboration and supporting each other through their projects. It’s very special in that way.

Lauren

Customer Success Manager

What unique initiatives do you have that encourage innovation?

Kustomer's new path forward brings generative AI advancements to the platform. Generative AI's new approach to building personalized context in our features leverages inputs and outputs within our data. A core tenet of ours is building these features in a responsible and ethical way by respecting privacy and security principles above all else.

Patrick

Software Engineering Manager

What's the biggest problem your team is solving?

The People/Talent teams are working hard to add 50+ people to Kustomer in 2023! The challenge of finding great teammates who can help us be a better company than ever before is no small feat. We work hard to ensure that everyone we hire brings something unique to our Krew and is excited to work with others in order to make our vision come to life.

Tanya

Chief People Officer/ Chief of Staff to the CEO

What are Kustomer Perks + Benefits

Kustomer Benefits Overview

Kustomer offers an array of benefits including competitive salaries, stock options, 100% healthcare coverage, 401K, commuter benefits, and a generous vacation policy.

Culture
Volunteer in local community
OKR operational model
Pair programming
Remote work program
Diversity
Mean gender pay gap below 10%
Diversity employee resource groups
Our Employee Resource Groups have goals in place and meet once a month. Employees are encouraged to attend meetings - our three ERGs are: Women of Kustomer, KustomBlack, and KustomerAllies.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Financial & Retirement
401(K)
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
Kustomer hosts a holiday company outing annually.
Company-sponsored happy hours
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Kustomer offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Lunch and learns
Brown Bag Lunches once a month, to learn more about the Women of Kustomer
Promote from within

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