Senior Growth Marketer- Paid Search
Resident is an industry-leading startup in the Direct-to-Consumer mattress and home furnishings category. Since our founding of the award-winning Nectar Sleep in 2016, we have since launched additional new brands with the same mission of making inspiring products people love coming home to.
Every part of our company is built around growth, experimentation and velocity. If you believe in the importance of data-driven decision making, naturally curious and possess a truly customer-centric orientation, we might just be the right company for you!
We’re looking for a talented, experienced Paid Search growth marketer who can impress with actions, not with industry buzzwords (who really knows their stuff) to join our experienced Paid Search team in our hyper-growth global direct to consumer e-commerce startup.
As a Senior Growth Manager - Paid Search, you will create, manage and optimize paid search accounts driving new customer acquisition and sales growth. This is the perfect opportunity for a self-motivated, determined marketer to create massive impact in our young company.
Additionally, you must be able to think outside the box and bring new ideas to the table to help grow already successful campaigns.
This is a Full Time, United States (East Coast/NYC preferred) based role.
You'll Be Responsible For:
- Execute day-to-day campaign building, optimization and maintenance for multiple Google Ads accounts - ideation, keyword opportunities, campaign structuring, targeting, testing, reporting, etc.
- Manage and implement campaigns across Paid Search, Shopping, Discovery Ads and Gmail Ads as well as all Bing products.
- Manage Merchant Center product feeds & optimize data within them to strategically grow Shopping Campaigns
- Own all testing methodologies within search and shopping, including and not limited to bidding, audiences, ad copy and landing pages.
- Manage mid six figure monthly budgets and proactively drive campaigns to sales and revenue targets, while not foregoing basics like Quality Score and ad copy testing
- Collaborate with the current Paid Search managers, creative, marketing, analytics and product teams to scale, test and grow revenue, inclusive of managing landing pages in self service platforms like Unbounce when applicable.
- Build out reporting to highlight performance and identify key trends
- Drive short-term and long-term search strategy and share findings with stakeholders
Main KPIs
- Ability to independently own their Paid Search accounts.
- Consistently deliver and hit performance targets
- Keep weekly campaign pacing to within goals
- Proactively seek and test new ideas to push boundaries of existing campaigns
- Execute delegated tasks within a timely and efficient manner
- Add to team culture in a positive manner
Requirements:
- 4-7+ years’ experience actively managing AdWords and Bing paid search and shopping campaigns in B2C e-commerce from prospecting to RLSA audiences. Local campaign experience a plus.
- Experience in Google/Bing merchant center and manual feed development & management
- Modern approach towards account structure - familiar with automated bid strategies, a consolidated account structure, DDA attribution model, portfolio bid strategies, etc.
- Deep understanding of the Google ads ecosystem (algorithm, bid strategies/techniques, measurement, etc) as well as experience with Google Analytics 360. Understanding Google Campaign Manager would be a plus
- Analytically minded with the ability to optimize campaigns based on data generated and solve complex problems
- Experience launching new accounts, including building, tracking, scaling and optimizing
- Experience in attribution, tracking, testing and campaign reporting (experience with Looker a plus).
- Measurable success in running performance based paid search campaigns
- Ability to self-motivate, work independently, and work within a decentralized team with strong attention to detail and organization skills
- Desire to continually learn and stay on top of current marketing trends, especially SEM trends
- Not afraid to have an always-on mentality. Start-up experience a plus. Holiday periods are some of the busiest times of years for us and all marketing teams need to stay connected during these times.