Senior Growth Marketing Manager at Smartly.io

| Greater NYC Area
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We are adding to the Growth Marketing team at Smartly.io and are looking for a passionate marketing professional to join us!

As a Senior Growth Marketing Manager you will support Smartly.io on campaign planning and execution to ensure that lead generation strategies adhere to best practices, align to the goals and interests of our target audiences, and achieve desired business outcomes critical metrics.

You will also have the opportunity to work with team members to architect full funnel demand generation, and facilitate collaborative commercial and marketing initiatives. You will drive growth initiatives, lead cross-organization networks and accelerate digital transformation! Use your experience and knowledge to deliver analytics and metrics, nurture campaigns, and deliver MQL/SQL goals.

As the Senior Growth Marketing Manager at Smartly.io you will…
  • Will deliver channel strategy and GTM campaigns that will achieve revenue goals in a cost-effective way
  • Collaborate with regional marketing to build lead gen and account based marketing programs that support business goals
  • Provide recommendations for campaign design that improve both performance (such as CTR and conversion) and well as impact (engagement and MQL creation)
  • Optimize the acquisition funnel and lead nurturing processes through paid social, organic and paid search, email webinars, content and social media and sponsorships
  • Deliver world-class reporting and analytics that show how marketing programs impact revenue; define and track metrics, develop dashboards, deliver ad-hoc analyses as needed
  • Partner with performance marketing to optimize integration of paid acquisition programs into campaigns
  • Create and advise on ABM campaigns as well as run segmented inbound and outbound campaigns
  • Work with content marketing to help inform content strategy, develop campaign specific messaging and align demand generation programs with ongoing copywriting initiatives.
We are looking for...
  • 8+ years of B2B experience in tech companies (preferably SaaS products)
  • Excellent communication and organizational skills with the ability to focus on customer needs and prioritize relevant messaging
  • Strong analytical skills necessary to gather key business/user insights and apply data driven metrics to drive strong campaigns
  • Experience with webinar platforms and event management support
  • Ability to take B2B/B2C experience and translated into customer centric buyer journeys
  • Experience with marketing automation systems, especially Hubspot/Marketo
  • Strong understanding of content strategy and latest content best practices
  • Experience with audience segmentation and activating ABM
  • Experience planning and implementing multi-touch campaigns, including off-to-on and on-to-offline campaigns, nurture programs, and various types of paid acquisition programs

#LI-MD #LI-Hybrid


Meet Smartly.io

Bringing brands and people together smartly. We are building a platform that combines media buying, creative, and data to automate every step of digital advertising.

We manage 2.5B€ in ad spend and serve more than 650 brands worldwide, including eBay, Uber and TechStyle. Our technology liberates marketers from manual work and allows them to focus on what matters. 

As a fast-paced growth company, Smartly.io offers opportunities to maximize your learning and amplify your impact. With colleagues from 62 nationalities, you'll work in a collaborative and inclusive environment built on a culture of trust, transparency, and feedback. Join our global team of over 650 Smartlies in reshaping the future of marketing. Learn more at smartly.io/careers and smartly.io/our-leadership-and-culture.

We are a hybrid workplace where Smartlies have the flexibility to work at the office, from home, or a bit of both. We also offer programs for short-term remote work globally. 

We are currently running fully remote recruitment processes due to the global pandemic. Read more here.

Reasonable accommodation for people with disabilities

Smartly.io is committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our job application procedures and working environment. If you need assistance or have any questions please contact us at [email protected]

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • RubyLanguages
    • FlowLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • CassandraDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • RabbitMQDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • HubspotCMS
    • HubSpotCRM
    • IntercomCRM
    • SalesforceCRM

Location

We put Smartlies' health first. While we have created more flexibility for Smartlies to choose where they work, we continue to follow all local health measures to ensure that our New York office remains open and safe for all who choose to come in.

An Insider's view of Smartly.io

What projects are you most excited about?

At Smartly.io we are most excited about continuing to work with our partners to solve challenges and better enable them to enhance their performance on paid social. Many brands we work with have been focusing more and more on creative so it's no surprise that Smartly has as well. I've seen our Creative solutions evolve so much in the last two years

Corinne

VP US East

What are some things you learned at the company?

Open communication is encouraged at all levels of Smartly.io, it's a big part of the culture. I enjoy the interesting challenges that come from working with customers, and having the autonomy to push your idea's forward and work on things you're interested in or want to add to your skillset.

Malachy

Customer Solutions Engineer

How do your team's ideas influence the company's direction?

We foster transparency, which allows our teams the freedom and responsibility to pursue our vision in a self-driven way. Everyone is trusted as an owner, we’re all responsible for thinking and acting in the long-term interest of the company. At Smartly.io, nothing is someone else’s problem — we’re all doers with an entrepreneurial attitude.

Kristo

CEO & Founder

What are Smartly.io Perks + Benefits

Smartly.io Benefits Overview

Smartly.io’s benefits are meant to ensure that employees stay healthy, well, and energized in different life situations. Smartly.io supports employees so that everyone can focus on learning and creating positive impact in their role.

Growth-minded colleagues. Competitive salaries & option plans. Full five weeks of paid vacation. Paid parental leave. Health coverage. Wellness benefit. Reimbursement flexibility. Opportunities to rotate to our offices across the globe. Get your own laptop + smartphone + noise cancelling headphones. Friday demos with beer & weekly breakfasts. Opportunities to attend industry events. Team stipends for remote activities while not in the office.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
5 Weeks Per Year
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
One-time Benefit for New Hires
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Customized development tracks

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