At Alt, we envision a world where anything is an investable asset. Using trading cards, we’re establishing a proof of concept to create financial products that traditional financial institutions don’t support or recognize as collateral. Our future plans are to expand into other asset classes to support everything from trading cards, watches, NFTs and even LP interests.

To date, we’ve raised over $100 million from thought leaders at the intersection of culture, community, and capital. Some of our investors include Alexis Ohanian’s fund Seven Seven Six, the founders of Stripe, Coinbase co-founder Fred Ehrsam, BlackRock co-founder Sue Wagner, the co-founders of AngelList, First Round Capital, and BoxGroup. We’re also backed by professional athletes including Tom Brady, Candace Parker, Giannis Antetokounmpo, Alex Morgan, Kevin Durant, and Marlon Humphrey.

Alt is a dedicated equal opportunity employer committed to creating a diverse workforce. We celebrate our differences and strive to create an inclusive environment for all. We are focused on fostering a culture of empowerment which starts with providing our employees with the resources needed to reach their full potential.

As Alt’s first Growth Marketing hire, you will help grow our two-sided marketplace by acquiring, activating, and retaining new users through innovative growth hacking. In this role, you will immediately see the impact of your work and advance our goal to be the financial institution for alternative assets.

We are looking for a growth-focused and data-driven leader to ensure that Alt’s online brand presence efficiently feeds the top of our marketing funnel across all our audiences. This key hire will be at the forefront of implementing innovative growth strategies and tactics to drive meaningful growth for Alt through organic and paid initiatives. This role will report directly to the President of Alt. 

The impact you will make:

• Build (from scratch) and be responsible for our growth and marketing programs, technology, process, tactics, and strategies  
• Use out of the box thinking to grow Alt’s business and new user acquisition
• Follow startup principles to test, analyze, optimize, and scale strategies and growth efforts 
• Understand the full funnel, different marketing touchpoints, key messaging & value propositions, and customer audiences to pull together the most impactful strategies
• Partner closely with the Head of Brand Marketing and the Product Marketing Manager to optimize the entire conversion funnel and continuously experiment with strategies to drive incremental pipeline
• Be a business owner for your channels: manage budgets and forecasts, measure performance, and drive results. 
• Dig through usage analytics and make data driven decisions. 
• Be accountable for all aspects of growth including: user acquisition, traffic, cost/install, cost/visit, cost/reg, CAC, LTV/CAC, etc…
• Build and communicate regular metrics/reporting, with an emphasis on areas of opportunity
• Work closely with the product marketing manager to identify the most important Alt product features to highlight 
• Responsible for Paid/ Performance marketing: SEM, Affiliate, App store optimization, Media strategy and Paid Social
• Partner with Product and Engineering to drive user acquisition and growth
• Responsible for Organic Growth including community & SEO
• Manage and develop direct reports who support growth
• Develop relationships with other Marketing and Creative  heads

What you bring to the table:

• 7+ years experience with deep expertise in user acquisition, product-led SEO, and paid performance marketing (SEM, affiliates, app store optimization, paid social, etc)
• You have digital marketing experience leading campaigns across multiple channels, focused on acquisition, growth, and/or retention.
• You have led a growth marketing strategy and been responsible for financial modeling around customer acquisition costs, customer lifetime value, etc. 
• Deep understanding of customer journey mapping, attribution & optimization, and A/B testing
• Experience with Google Analytics, AdWords, and SEO tactics
• Familiar with marketing automation software (i.e. HubSpot, Marketo, Tableau)
• You are analytical, strategic and creative, and are comfortable operating independently in a fast-paced environment
• You can solve problems with an orientation toward hypotheses and insights; you believe everything can and should be measured and evaluated for impact and scaling potential
• Excellent project management skills with strong attention to detail 
•  You are a strong communicator and enjoy working cross-functionally.

What you will get from us:

• You will be given resources to help grow your personal brand and to position yourself as a thought leader in areas relevant to Alt.
• Ground floor opportunity as an early member of the Alt team; you’ll directly shape the direction of our company. The opportunities for growth are truly limitless.
• An inclusive company culture that is being built intentionally to foster an environment that supports and engages talent in their current and future endeavors.
• Stipend to invest in alternative assets
• 401K, Work from home and Wellness Stipends 
• Unlimited vacation policy
• Generous paid parental leave
• Competitive healthcare benefits, including HSA, for you and your dependent(s)