Senior Lifecycle Marketing Manager

| Greater NYC Area
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About Us

At Teachers Pay Teachers (TpT), we’re unlocking the power of educator-created content. More than 3 out of 4 teachers in the U.S., Canada, and Australia come to TpT every year to get teacher-tested, engaging, and rigorous materials. What began as a humble exchange for teachers looking to share lesson plans has since exploded into a massive online marketplace where teachers have created 4 million resources for all aspects of PreK-12 education. More than six million educators worldwide (including teachers, administrators, and parents) have downloaded TpT resources more than a billion times. 

Who we are looking for

We’re a team of good people doing great things. We listen first. We love our work. And we are all teachers and learners in whatever we do. We believe that productivity is never an accident. It’s the result of a commitment to excellence, intelligent planning, passionate teamwork, and focused effort. We want every day to be fun and to matter.

Role Description:

Teachers Pay Teachers is looking for a passionate, strategic, and analytical Senior Lifecycle Marketer to join our Marketing Team and help drive TpT’s growth. Because we're a mission-driven company, you'll feel great about your success in this role. You'll be driving significant revenue for TpT, getting teachers paid for their expertise, AND giving more educators the resources they need to teach at their best.

You’ll develop end-to-end customer journeys, delivering the right message to the right user at the right time through the right channel. You’ll be in charge of driving our email marketing strategy, with a focus on creating compelling campaigns, lifecycle trigger programs, and segmentation and personalization strategies. 

Responsibilities:

  • Develop lifecycle marketing campaigns using email and in-product messaging to engage, convert, and retain users 
  • Oversee the email channel including onboarding series, nurture emails, transactional emails, seasonal campaign emails, and more -- all across multiple business lines
  • Report on key email metrics and be responsible for performance against top-line business KPIs
  • Produce cohesive strategies that support and enhance the in-product user experience
  • Use data and qualitative insights to unpack user behavior and identify areas for improvement
  • Implement a rigorous, "always-on" testing and optimization program designed to improve performance
  • Lead a cross-functional team in end-to-end strategy, planning, and execution to create lifecycle marketing campaigns

Qualities of a successful candidate:

  • You are a problem solver. If something is off, you actively look for solutions and work with others to fix it.
  • Possess strong analytical skills, with the ability to independently derive insights from data
  • Proficiency using data analytics tools like Google Analytics, Looker, etc. to analyze results and identify new opportunities 
  • Ability to lead complex projects with cross-functional teams 
  • Strong attention to detail (our emails reach tens of millions of inboxes each month)
  • Appreciate feedback and value honest, thoughtful critique
  • Comfortable with working under pressure in a fast-paced, constantly evolving environment
  • Passion for our mission

Qualifications:

  • You have a minimum of 5 years experience in a growth or lifecycle marketing role at a B2C company with a proven track record of overseeing and optimizing lifecycle emails
  • You have a clear understanding of overall email processes and deep experience with ESP platforms. (We operate on Simon Data and Sendgrid platforms)

Extracurriculars:

  • Parental leave for both mothers and fathers to be able to take some quality time in bonding with their new addition to their family
  • Comprehensive Medical & Dental Benefits
  • Mother’s Room
  • Quiet Room
  • Company Events (Bring Your Child to Work Day, Field Day, Camp TpT, Hackathons, etc.)

Here at TpT we value Diversity & Inclusion and encourage people to bring their most authentic selves to work. We cultivate an environment where people are recognized and celebrated for their individuality.

Any TpT applicant who requires reasonable accommodations during the interview process should contact the TpT People Ops Team ([email protected]) to make the need for an accommodation known.


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Technology we use

  • Engineering
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks

Location

111 E 18th St, New York, NY 10016

An Insider's view of Teachers Pay Teachers

What are some social events your company does?

Every month a different team in the office will host a Teacher's Lounge. These can be anything ranging from a pumpkin-carving contest, to Office Olympics, where teams of TpT-er's represented a variety of different countries to compete for Office Olympic gold.

Emily

Technical Recruiter

What projects are you most excited about?

My team works on the cloud infrastructure that we run all of our applications on, and we’re excited about creating pre-production environments for every pull request a developer opens. Using Kubernetes, we'd create temporary environments that mimic production but are isolated for testing purposes. This empowers our team to build with confidence.

Lucas Chi

Engineering Manager

What are some things you learned at the company?

One of our company values is “We Learn and Grow Together”. The first few members of the Schools team started right around the same time, so we really had to embody that value! We were building a new set of features and got to make a lot of decisions. Looking back at the code we were writing when I started at TpT, we’ve definitely learned a lot.

Julia Sterling

Software Engineer

What are Teachers Pay Teachers Perks + Benefits

Teachers Pay Teachers Benefits Overview

Building for Diversity and Inclusion is one of our core company values here at Teachers Pay Teachers. A huge part of this means that we want to make TpT a place where people feel like they can thrive, regardless of what stage of life they're in. This means we have a competitive parental leave policy (three months for both mothers and fathers to bond with their little one), 20 days of PTO, 7 wellness days to look after your physical and mental health, as well as fun perks like twice-weekly catered lunches and discounted tickets to events around NYC. As a company rooted in the belief that teachers must be at the heart of everything we do, we also make time twice a year to go into local classrooms in the tri-state area to shadow teachers in action, and remind ourselves of the urgency of our mission.

Culture
Volunteer in Local Community
Eat Lunch Together
Intracompany Committees
Open Door Policy
Open Office Floor Plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company-Sponsored Family Events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Eligible employees get 5 weeks of paid sabbatical after their first 5 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
We have an undefeated softball team, and have also sponsored volleyball, dodgeball, and are always taking new suggestions!
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and Learns
Cross Functional Training Encouraged
Promote from Within
Continuing Education Stipend
Time Allotted for Learning
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