Senior Lifecycle Marketing Manager at CLEAR

| Greater NYC Area
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CLEAR helps create safer, easier experiences everywhere you go. We believe you are you and by using your biometrics – your eyes, face, and fingerprints – we keep you moving. Imagine a world where you can do virtually everything you need to – breeze through the airport, buy a beer at the game, check-in at the doctor’s office, access your office building, and more – without ever pulling out your wallet. CLEAR is currently available in 50+ airports, venues and more. Now with Health Pass, CLEAR securely connects a person’s digital identity to multiple layers of COVID-related insights to help reduce public health risk and restore peace of mind.

We’re defining and leading an entirely new industry, obsessing over our customers, and investing in great people to lead the way. Recently named on CNBC’s Disruptor 50 List for the second year in a row and winner of the SXSW Interactive Innovation Award, CLEAR is providing innovative technology options for businesses and our 5+ million members to help create a safer environment no matter where you go.

CLEAR is looking for a highly analytical, data driven and creative Senior Lifecycle Marketing Manager to manage, grow and optimize our email program and support additional channels, such as push, in-app, sms and subscriber referral programs. We’re looking for someone creative, professional and detail-oriented with a passion for “wow-ing” current and potential members through captivating and on-brand communications. You will rely on data and testing to find new ways to drive upgrades, usage and retention through emails, app messaging and other marketing avenues you uncover.


What You Will Do:

  • Manage and execute the day in and day out of our email program, consisting of drip campaigns, brand campaigns, subscriber transactional messaging, and more. Own creative brief process, coding, QA and deployment.
  • Identify, track and implement meaningful a/b tests that will improve email KPIs, file health, conversion, retention and winback rates
  • Assist with one-off and drip push and in-app campaigns for the CLEAR native app and drive awareness of mobile app features to our member base through the email program
  • Be the eyes and ears when it comes to Lifecycle reporting, evaluating our core metrics on a daily basis and partner with data science to enhance our dashboards and uncover new segments to target
  • Partner with teams across the organization, such as growth, product, technology and finance, to understand key initiatives and how email can support these new programs
  • Stay up to date on the newest tools and tactics in email marketing
  • Maintain a high level of quality across projects and schedules

 

Who You Are:

  • 4+ years of experience in email, CRM or lifecycle marketing with a subscription based business and a strong understanding of email marketing best practices
  • Salesforce Marketing Cloud experience preferred. Working knowledge of Movable Ink, Email on Acid, and Braze is an added bonus
  • Experience making data-driven decisions using analytics, A/B testing, and campaign reports and dashboards
  • Proficiency in HTML, CSS
  • Excellent attention to detail
  • Self-starter with an "own it" mentality
  • Strong project management and multi-tasking skills
  • Ability to operate in fast-paced, rapidly evolving environment

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Technology we use

  • Engineering
  • Product
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • TypescriptLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Microsoft SQL ServerDatabases
    • PostgreSQLDatabases
    • RedshiftDatabases
    • ConfluenceManagement
    • JIRAManagement

Location

Our building is convenient to several trains + bus stops! If you want a change of scenery, our club level has a gym, cafe, games, and a great lounge!

An Insider's view of CLEAR

What’s the vibe like in the office?

One of my favorite things about CLEAR is how passionate and excited everyone here is about what we are building. You can really feel that in the office - you are empowered to put your ideas on the table and take ownership of the work you are doing. We also have a chef that makes breakfast 3x/week which is not a bad way to kick off the day!

Emily

Senior Technical Recruiter

What kinds of technical challenges do you and your team face?

We constantly fight tech debt and have the buy-in from management and business to spend 25% of effort each sprint addressing tech debt. We call it the sustainability budget. This ensures the code is well designed, maintained and fun to work with. You'll do the best work of your career.

Dee

Senior Director, Engineering

What are some things you learned at the company?

In previous roles, I hadn’t had quite as much autonomy as I do at CLEAR. When starting here I didn’t realize I was empowered to make high-level suggestions, do proof of concepts, and present possible technology changes to the organization. It was great to get a nudge from my team and manager to be more open about my ideas to them and other teams.

Kyle Olson

Software Engineer

What are CLEAR Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily sync
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Some Meals Provided
We provide free breakfast daily! One of our favorite office perks? Our fabulous chef comes in on Tuesdays (Omelette Bar!), Wednesdays (Mexican!), and Thursdays.
Happy Hours
Professional Development Benefits
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