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Senior Manager, Account Based Marketing

| Greater NYC Area


WHO WE ARE

Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including Citi, Disney, Urban Outfitters, and Venmo, use the Braze platform to facilitate real-time experiences between brands and consumers in a more authentic and human way. And we do it at scale – each month, tens of billions of messages are sent to a network of over 1.8 billion active users through Braze. 

Need more proof? Braze was named a Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms in 2019. The company has also been named on the Forbes Cloud 100 list and as one of Inc. Magazine’s 2019 Best Places to work. 

We are headquartered in New York with offices in London, San Francisco and Singapore. And we have over 400 employees and are growing!

WHAT WE’RE LOOKING FOR 

Braze is looking for a Senior Manager, Account Based Marketing to develop and execute the go-to-market strategy for key accounts in North America. You will own campaign execution end to end, with a focus on creating account-based ( ABM )programs and leveraging pre-existing marketing programs to generate and accelerate enterprise and strategic accounts revenue. You are a data-driven marketer who continuously optimizes campaigns to create multi-touch programs with a strategic focus on account personalization, one-to-one, and one-to-few experiences. Your skill set includes account based marketing, events, direct mail, digital lead generation, thought leadership planning and programming, and leveraging in region events to drive company revenue. This position reports into the Regional Marketing Director, North America.

 WHAT YOU'LL DO
You will be responsible for building out data-driven marketing strategies and campaigns that successfully engage key contacts at strategic accounts and ultimately generate and accelerate sales opportunities for high-value, multinational companies by: 

  • Ideating and executing 1:1 and 1:few account based marketing campaigns in close collaboration with relevant stakeholders to drive engagement at a subset of target accounts
  • Developing multi-touch marketing programs including events, direct mail, webinars, digital lead generation, email nurture, thought leadership programming and content, leveraging events, etc. to deliver engaged leads to sales
  • Leveraging global demand generation programs to create custom content to drive lead generation for account-specific, “always-on” marketing engagement opportunities
  • Working closely with Product and Content Marketing to create account specific content for high-value personalization throughout each strategic account/program
  • Ensuring alignment with sales leadership on priorities and areas of opportunity within key accounts and account planning sessions (working closely with Global Account Managers and GAM models across regions where necessary)
  • Owning reporting and analysis on strategic marketing programs, ensuring programs perform against goals and are continually optimized
  • Driving the development of sales enablement content for strategic account management; collateral, presentations, playbooks, email campaigns, etc.

WHO YOU ARE

You are a strategic marketer who is inquisitive and proactive in driving ideas and innovation. 

Requirements:

    • 5-7 years experience in the areas of enterprise and account-based marketing for B2B SaaS organizations
    • Experience partnering directly with sales leadership to jointly pursue new pipeline, accelerate deals, and close business
    • Ability to collaborate with other internal departments to create a positive company-wide team effort for key account marketing programs
    • A self-starter with the ability to work independently and as part of a team
    • Not afraid to try new things – driven to constantly improve results
    • Knowledge of Marketo, Salesforce, Demandbase and other marketing tools is a plus
    • Strategic sales or consulting experience is a plus 

WHAT WE OFFER

  • Complete tech startup vibe including free daily lunches & snacks, group events and top of the line computer setup! A general feeling throughout the office that what you do matters everyday.
  • Excellent medical insurance and life assurance coverage for you and your dependents
  • Matching 401K
  • Daily catered lunches, snacks and beverages
  • Collaborative, transparent, collegial and fun loving office culture
  • Flexible time off policy to balance your work and life in the way that suits you best

In addition, this position is exempt under the provisions of the Fair Labor Standards Act.

Read Full Job Description

Location

Easily accessible from Penn Station and Hudson Yards.

An Insider's view of Braze

What are some social events your company does?

Every month, a different department hosts a social event - this provides a great opportunity to get to know and collaborate with people across teams. In addition to broader team social events, we also host a quarterly team outing where we do team building activities and socialize outside the office. It’s really fun!

Zana

Business Development Manager, East

How do you collaborate with other teams in the company?

I work closely with teams from across marketing, as well as from a variety of different departments—from customer success to product—to inform the content we create. Thankfully, the people at Braze aren’t just really smart; they’re also thoughtful and kind. That makes collaboration easier and something I look forward to every day.

Todd

Managing Editor, Content Marketing

How would you describe the company’s work-life balance?

At Braze, we refer to work-life balance as work-life harmony -- and we strongly value it. Our flexible paid-time-off policy gives team members the ability to take time off in the way that suits them best.

Andrew

Senior Manager, People Relations

What are Braze Perks + Benefits

Braze Benefits Overview

Our health, dental, and vision plans are among the best out there — a happy team member is a healthy one. Our flexible time-off policy lets you balance your work and life in the way that suits you best. Globally, we support you as you plan for your future, through regionally tailored programs like 401(k) matching through Betterment in the US. When it comes to snacks in the office, we've got you covered — and lunch is on us every single day. When it comes to engaging in the community, we take it seriously. Each year we send team members to conferences around the world to engage with the developer community and learn the latest and greatest updates in all of the technologies we use. And lastly, we support your professional growth through formal career pathing, the Braze University learning platform, and ongoing enablement to foster success. Want more? Further your education with tuition reimbursement.

Culture
Volunteer in local community
In addition to volunteering in our communities globally, our Braze Cares program focuses on charitable giving. Employees can curate donation funds to support causes and Braze matches $100 per employee
Partners with Nonprofits
We have a partnership in NYC with New York Edge, a nonprofit bridging the opportunity gap among underserved students by providing programs to improve academic performance, health & wellness & more.
Friends outside of work
Eat lunch together
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes Cross-department program.
Continuing Education stipend
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