Senior Manager, Brand Marketing Analytics

| Greater NYC Area
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About Us:

DailyPay is the leader in the on-demand pay industry with an unrivaled technology platform, an unmatched list of blue-chip clients and an extensive list of industry awards. We are rewriting the invisible rules of finance by creating a new financial system. A financial system that is more equitable and inclusive, and benefits everyone. A financial system that enables workers to access their earned pay when they need it. We believe that money should move faster and smoother between employer and employee, between merchant and shopper, between financial institution and customer. 

We are a mission-driven company hyper-focused on designing technology that can build a better financial system and future. It’s no wonder that we are growing at an extraordinary pace. Now we are looking for people who are as passionate as we are about reimagining how money moves. If you’re willing to define new rules, change systems and lives, come join us at DailyPay.

The Role:The senior manager of marketing analytics and insights will have the opportunity to lead this journey, and evolve the brand marketing function to become a data-first organization that uses insights to advise strategies and decisions that drive better business and marketing outcomes.
If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.
How You Will Make an Impact:

  • Supports the continuous evolution and strategy of DailyPay’s brand marketing analytics & reporting capabilities
  • Develops the department’s capabilities to evaluate brand marketing results from a variety of efforts and synthesize them into a quantitative measure of brand performance that is accessible by non-marketers
  • Collaborates closely to build an aligned data vision and multi-year roadmap in lockstep with partners across the organization in Data Science, Analytics, Marketing, and Finance among others
  • Defines, communicates and carries out reporting and analytics standards; cultivating a consistent and standard approach to experimentation and agile "test & learn."
  • Provides sponsorship and subject-matter-expertise to help build out this function
  • Provides expert consulting to create recommendations that incorporate an understanding of both the business unit's operational goals and the analytics skills, tools, data and processes to achieve them
  • Presents findings to senior leadership
  • Defines internal and/or external suite of products and custom and scalable analyses to meet stakeholders' needs for information and insights
  • Researches and applies industry methodologies and market trends
  • Participates in special projects and performs other duties as assigned

What You Bring to The Team:

  • Deep expertise in digital/marketing analytics (both in modeling and measurement), business insights, and 
  • data management/engineering/science
  • Experience building and managing MMM models
  • Experience in digital marketing and marketing technology, including key data platforms (Tableau, Salesforce Marketing Cloud, HubSpot, etc.)
  • Experience interpreting brand survey metrics and analyzing data from some or all of the following channels: TV, Social, PPC, Affiliates, Audio, Display, Video
  • Mastery in analyzing marketing and customer data (sophisticated and multi-dimensional data sets) with proficiency in programming and reporting/visualization tools (Python, Pyspark SQL, Tableau, R, Thought Spot, etc.)
  • Strong communications (written, verbal and presentation) skills, with an ability to "tell the story behind the numbers" and convey insights to senior leaders
  • Exceptional interpersonal skills (collaboration, relationship/stakeholder management) including tact, diplomacy, trust-building and ability to influence others
  • Minimum of eight years related work experience
  • Undergraduate degree or equivalent combination of training and experience

What We Offer:

  • Competitive compensation
  • Opportunity for equity ownership
  • Exceptional health, vision, and dental care
  • Employee Resource Groups
  • Fun company outings and events
  • Unlimited books from Amazon
  • Unlimited PTO
  • 401K with company match

No sponsorship is available for this position.

DailyPay does not accept and will not review unsolicited resumes from search firms.

As part of our commitment to health and safety, DailyPay requires all colleagues holding in-office positions, or who will be attending any in-person company meetings, be fully vaccinated against the Covid-19 virus unless there is a documented and approved medical or religious accommodation. As a condition of employment, prior to your start date, you will be required to submit proof of your vaccine status.

DailyPay is committed to fostering an inclusive, equitable culture of belonging, grounded in empathy and respect, which values openness to opinions, awareness of lived experiences, fair treatment and access for all. We strive to build and develop diverse teams to create an organization where innovation thrives, where the full potential of each person is engaged, and their views, beliefs and values are integrated into our ways of working. 

We welcome people of all backgrounds to join us on our mission*. If you require reasonable accommodation for any aspect of the recruitment process, please send a request to [email protected]. All requests for accommodation will be addressed as confidentially as practicable.

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DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.

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Location

We are in the heart of the financial district, with great spots to eat, grab a coffee or enjoy a happy hour.

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