Senior Manager, Cardio Product Marketing Analytics
THE ROLE
The Marketing Analytics team at Peloton is a full-stack team responsible for data, analytics, and predictive modeling to accelerate and optimize connected fitness membership growth across all marketing channels. The team consists of 4 functional areas: Analytics Engineering, Portfolio Optimization, Marketing Science, and Product Marketing Analytics.
Peloton is looking for a talented individual to join our Product Marketing Analytics function- a hybrid of traditional responsibilities in product, marketing, and business analytics. This team is the "swiss army knife" of applying data for impact and plays a critical role in holistic measurement of acquisition, retention, and engagement KPIs across our lines of business. This role will support Peloton’s Connected Fitness Cardio products (Bike and Tread) and will report to the Director of Product Marketing Analytics. The ideal candidate combines excellent business acumen, communication skills, and analytical skills, with experience marrying the art and science of analytics and working with product marketing teams to interpret data and drive impact.
RESPONSIBILITIES
- Help drive a critical cross-functional effort to empower disciplined and holistic marketing decisions across the Product Marketing organization, with a focus on our cardio products
- Collaborate with a variety of business stakeholder teams (e.g. Product Marketing, Media, Lifecycle, Brand, Strategic Marketing, Insights) to understand marketing strategy/execution tactics and help teams apply data-driven insights and solutions
- Understand existing metrics/data availability across Marketing, Revenue, Membership, Data Science, and Product Analytics
- Thoughtfully develop primary/secondary metrics and dashboards to track customer health across all stages of their lifecycle - acquisition, retention, and engagement - and leverage structured and disciplined thought processes to provide holistic and nuanced interpretations of this data
- Holistically measure brand & direct response cross-channel marketing campaigns across a plethora of metrics (e.g. sales, visitors, leads, brand awareness/consideration) to understand short- and long-term business impact
- Surface data and reporting that answers direct questions, as well as support self-service reporting and evangelize best practices across non-technical marketing stakeholders
QUALIFICATIONS
- BA/BS degree, preferably in a technical field
- 6-8 years of experience in marketing analytics, product analytics, consulting, or similar field
- Experience conducting and reporting out on business modeling/analysis using Excel and Powerpoint
- Proficient in SQL, with the ability to write complex and nuanced queries against new or unfamiliar data sets
- Experience with media measurement, including MMM, MTA, incremental lift studies, and A/B testing, as well as an understanding of strengths and weaknesses of each measurement methodology
- Experience with data visualization tools such as Looker or Tableau
- Proactive, thoughtful, and highly organized self-starter; comfortable with ambiguity and solving open-ended problems without a clear right answer
- Strong communication and collaboration skills, and ability to distill technical or complex matters into clear and concise explanations to senior leaders and less technical stakeholders
- Ability to quickly pivot between projects and priorities and thrive in a fast-paced environment
ABOUT PELOTON:
Peloton uses technology + design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. We have reinvented the fitness industry by developing a first-of-its-kind subscription platform. Seamlessly combining hardware, software, and streaming technology, we create digital fitness and wellness content and products that Members love. In 2020 Peloton committed to becoming an antiracist organization with the launch of the Peloton Pledge. Learn more, here.
“Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. In order to be the best version of Peloton, we are deeply committed to building a diverse workforce and inclusive culture where all of our team members can be the best version of themselves. This work has no endpoint; it is the constant work of running an organization that strives to reach its full potential. As a first step in our commitment, we announced the Peloton Pledge to invest $100 million over the next four years to fight racial injustice and inequity in our world, and to promote health and wellbeing for all, from the inside out.
Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email: [email protected]
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