About Us:

At Rent the Runway, our mission is to make women feel empowered and self-confident every single day by combining best in class technology, logistics, and customer service. Since our launch in 2009, we’ve developed proprietary technology, a one-of-a-kind reverse logistics operation, stores of the future, a viral brand, relationships with hundreds of fashion designers - and we are passionate about continuing to innovate our customer experience. We have pioneered the closet in the cloud and believe that every person globally will soon have a subscription to fashion. We are proud to be both a profitable and fast-growing business, with a loyal 10 million members who believe that rental is the future.

Position Overview:

Rent the Runway is looking for a Senior Manager of Community who will create and execute a bottoms up strategy for our community locally that will drive brand awareness, engagement and acquisition through community building. This person will play a critical role in scaling local ambassador programs, and creating meaningful brand and community building experiences that connect like-minded women and drive viral growth. In this highly collaborative and cross-functional role, you will play a critical role in building the brand on the ground.

Responsibilities:

• Responsible for creating a scalable, measurable and repeatable community strategy to drive engagement, awareness, WOM marketing and acquisition
• Identify & create relationships to drive brand awareness and adoption with key women in local markets & communities (Women of Influence, Customers, Corporate)
• Develop Brand Ambassador guidelines and toolkits that allow program to scale. Work with our BA’s customers to become key story tellers for the brand and create UGC content
• Create community groups for brand ambassadors that facilitate and spark word of mouth conversation about the brand and a platform to communicate with each other and the brand
• Build community engagement programming strategy and source and manage local partnerships in both stores and local markets to drive awareness and ongoing engagement
• Manage budgets for Local Marketing Programs (BA, events, local partnerships)
• Manage and develop local community managers across the country
• Partner closely with cross-functional teams (paid, earned & owned) on an integrated 360-marketing process to ensure that ambassador, local partnership and experiential efforts work together
• Collaborate with content and creative teams to build messaging/creative strategy for local community events and ambassador campaigns
• Integrate community strategy into our local stores and guide the store teams in their community relationships and activations
• Responsible for analyzing both qualitative and quantitative insights that we’re collecting on the ground and creating a weekly report to share with the organization
• Frequent travel to local cities to engage our BA community

Qualifications:

• Bachelor’s degree plus 7+ years of experience in marketing, strategic partnerships role and/or building and scaling a community or membership program
• You are a community builder, both digitally and IRL. You are driven and thrive by by scaling community and love people.
• Customer - centric approach to everything
• Demonstrated leadership and team management experience - can inspire, motivate and lead high-performing teams
• Ability to create effective messaging strategies and tell compelling stories about our products and business to any audience
• Strong collaboration and communication skills to work cross-functionally across all teams
• Ability to think on your feet and move quickly in a fast-paced environment
• Strategic mindset and understanding of how community impacts business strategy
• Strong verbal and written communication skills and interpersonal skills; must be personable yet persistent
• Possess an entrepreneurial and founder mindset, is a true hustler and ready to take on tasks outside of role with strong agility to change and to be flexible/resilient
• Ability to thrive and be resourceful in a fast-paced environment

Benefits:

At Rent the Runway, we’re committed to the happiness and wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our benefits include, but are not limited to:

• Generous Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
• Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
• Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered.
• Industry leading 401k match - an investment in your future.