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Senior Manager of Community

| Greater NYC Area

About Us:

At Rent the Runway, our mission is to make women feel empowered and self-confident every single day by combining best in class technology, logistics, and customer service. Since our launch in 2009, we’ve developed proprietary technology, a one-of-a-kind reverse logistics operation, stores of the future, a viral brand, relationships with hundreds of fashion designers - and we are passionate about continuing to innovate our customer experience. We have pioneered the closet in the cloud and believe that every person globally will soon have a subscription to fashion. We are proud to be both a profitable and fast-growing business, with a loyal 10 million members who believe that rental is the future.

Position Overview:

Rent the Runway is looking for a Senior Manager of Community who will create and execute a bottoms up strategy for our community locally that will drive brand awareness, engagement and acquisition through community building. This person will play a critical role in scaling local ambassador programs, and creating meaningful brand and community building experiences that connect like-minded women and drive viral growth. In this highly collaborative and cross-functional role, you will play a critical role in building the brand on the ground.

Responsibilities:

  • Responsible for creating a scalable, measurable and repeatable community strategy to drive engagement, awareness, WOM marketing and acquisition
  • Identify & create relationships to drive brand awareness and adoption with key women in local markets & communities (Women of Influence, Customers, Corporate)
  • Develop Brand Ambassador guidelines and toolkits that allow program to scale. Work with our BA’s customers to become key story tellers for the brand and create UGC content
  • Create community groups for brand ambassadors that facilitate and spark word of mouth conversation about the brand and a platform to communicate with each other and the brand
  • Build community engagement programming strategy and source and manage local partnerships in both stores and local markets to drive awareness and ongoing engagement
  • Manage budgets for Local Marketing Programs (BA, events, local partnerships)
  • Manage and develop local community managers across the country
  • Partner closely with cross-functional teams (paid, earned & owned) on an integrated 360-marketing process to ensure that ambassador, local partnership and experiential efforts work together
  • Collaborate with content and creative teams to build messaging/creative strategy for local community events and ambassador campaigns
  • Integrate community strategy into our local stores and guide the store teams in their community relationships and activations
  • Responsible for analyzing both qualitative and quantitative insights that we’re collecting on the ground and creating a weekly report to share with the organization
  • Frequent travel to local cities to engage our BA community

Qualifications:

  • Bachelor’s degree plus 7+ years of experience in marketing, strategic partnerships role and/or building and scaling a community or membership program
  • You are a community builder, both digitally and IRL. You are driven and thrive by by scaling community and love people.
  • Customer - centric approach to everything
  • Demonstrated leadership and team management experience - can inspire, motivate and lead high-performing teams
  • Ability to create effective messaging strategies and tell compelling stories about our products and business to any audience
  • Strong collaboration and communication skills to work cross-functionally across all teams
  • Ability to think on your feet and move quickly in a fast-paced environment
  • Strategic mindset and understanding of how community impacts business strategy
  • Strong verbal and written communication skills and interpersonal skills; must be personable yet persistent
  • Possess an entrepreneurial and founder mindset, is a true hustler and ready to take on tasks outside of role with strong agility to change and to be flexible/resilient
  • Ability to thrive and be resourceful in a fast-paced environment

Benefits:

At Rent the Runway, we’re committed to the happiness and wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our benefits include, but are not limited to:

  • Generous Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
  • Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
  • Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
  • Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered.
  • Industry leading 401k match - an investment in your future.



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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • MySQLLanguages
    • Node.jsLanguages
    • LinuxLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • PlayFrameworks
    • DropWizardFrameworks
    • Sinatra RubyFrameworks
    • MemcachedDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ZeplinDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • WordpressCMS
    • Microsoft DynamicsCRM
    • SailThruEmail

Location

345 Hudson Street , New York , NY 10014

What are Rent the Runway Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Diversity Program
Promote from within
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