Codecademy
New York, NY
Remote

Senior Manager, Content Marketing

| Greater NYC Area | Remote
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We are NYC based but remote friendly!

Hello, World! Codecademy has helped tens of millions of learners upgrade their careers, build meaningful projects and gain confidence in their skills with engaging, accessible, and flexible education on programming and data skills. We provide hands-on interactive lessons ranging from Python to R to Javascript and everything in between. Our learners have gone on to start companies, new jobs, and new lives thanks to what they’ve learned with Codecademy, and we’re thrilled to be working to take that impact to the next level.

Codecademy was started in 2011 by two college students in a dorm room at Columbia that were frustrated by the huge gap between education and employment. Almost a decade later, we are a rapidly growing, diverse team of about 200 distributed through North America and headquartered in SoHo, NYC. We’ve raised over $87.5m in venture capital funding from top investors including Kleiner Perkins, Naspers, Owl Ventures, Union Square Ventures, Y Combinator, and more.

As Senior Manager of Content Marketing at Codecademy you will play a vital role in helping us build Codecademy’s reputation as the most trusted brand and effective platform for learners from all backgrounds to master technical skills anywhere in the world, through content that educates and inspires.

To accomplish this, an editorial and marketing mindset with experience in lifecycle content marketing, content distribution, and customer journey mapping is vital, as is a clear understanding of the marketing funnel, experience designing experiments, and the ability to glean insight from data.  Previous editorial experience is a plus. 

The ideal candidate is a storyteller, collaborator, problem solver, and idea generator with a deep understanding of content marketing. This role reports to the Director of Brand and Integrated Marketing.

WHAT YOU'LL DO
  • Grow traffic to Codecademy.com and Codecademy membership via marketing content distributed through organic channels such as Public Relations, SEO, social and content publishing platforms
  • Manage and build a team of in-house and freelance writers, editors, social, and content marketing managers as well as managing relationships with external resources and agencies
  • Partner with other marketing functions, including Product Marketing, CRM/Email, Paid Marketing, and Public Relations, and Marketing Creative to provide content marketing support
  • Partner cross-functionally with non-Marketing teams that are creating and contributing to content production, including Curriculum, Product, and Community
  • Oversee and maintain an editorial calendar and strategy across the Codecademy blog, social media channels, and the Codecademy YouTube channel
  • Develop plans that guide the production of content, offering a connected experience across customer segments, campaigns, and channels
  • Actively manage the distribution of content, shaping the Codecademy brand, driving interest and traffic and ultimately acquiring new memberships
  • Develop a framework to test and continuously improve performance through optimization, vetting new ideas and implementing scalable best practices
  • Develop a measurement approach for content marketing to understand success, create optimization feedback loops and develop consumer insight
  • Effectively communicate results and insights across stakeholders
WHAT YOU'LL NEED
  • 6+ years of experience in content marketing and experience with organic channels, such as Public Relations, SEO, Social and/or Publishing
  • Proven experience in developing world class written and video content that drives engagement and demand across digital channels
  • Experience with leading and managing direct and cross-functional teams
  • Ability to understand and embody the customer value proposition, find ways into it and express communication in ways both novel and meaningful
  • A passion for content marketing, the ability to be creative and understand how to scale a creative idea is essential
  • Strong creative sensibilities and a visual eye for design aesthetics, and content curation
  • While creativity and instinct is important, these sensibilities must be coupled with a strong bias for action, an analytical mindset and an outcome based approach
  • Ability to work closely with other areas of expertise, including integrated and product marketing, engineering, creative, finance and others
  • Some understanding of SEO and keyword research, content discovery, and content technology
  • Attention to detail, are extremely organized, and thrive on identifying and delivering results
  • This role involves leadership, management, and execution — a great fit represents appreciating and understanding how to blend them for maximum impact
WHAT WILL MAKE YOU STAND OUT
  • Editorial background 
  • Experience working with international expansion
  • Experience in working with Agile is a plus
  • Subscription marketing experience and managing toward customer acquisition
  • Interest in coding or passion for empowering others through coding education is a plus
  • B2C and B2B marketing experience
  • Experience working on podcasts

At Codecademy, we are committed to teaching people the skills they need to upgrade their careers. Codecademy aims to educate a richly diverse demographic of users with our product and in order to accomplish this, we believe our team should reflect that rich diversity. Our company celebrates diversity in all of its forms-- race, gender, color, national origin, marital status, sexuality, religion, veteran status, age, ability, disability status-- and works to create an inclusive workplace where people of all backgrounds and beliefs are empowered to better their futures.


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Where we are

575 Broadway, New York, NY 10012

Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • DynamoDBDatabases
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What are Codecademy Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences

Jobs at Codecademy
51

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Design + UX
Dev + Engineer
HR + Recruiting
Marketing
Operations
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Content
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Senior Frontend Engineer: Internal Tools

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**At this time, we can only accept applicants that are over the age of 18 and are currently located in one of the following states: AZ, CA, CO, CT, DE, FL, GA, IL, IN, MA, MD, ME, MI, NJ, NY, OH, OR, PA, TN, TX, UT, VA, VT, WA, and WI.** Hello, World! Codecademy has helped tens of millions of learners upgrade their careers, build meaningful projects and gain confidence in their skills with engaging, accessible, and flexible education on

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As the Director Product Management, Business Products, you will be joining a business unit as the head of product. This unit is chartered to build a suite of products for companies and educators to upskill and reskill their employees and customers. You will own the product strategy, roadmap, and day-to-day product development. Working with product managers, designers, engineers, content creators, marketers, salespeople, and other functions you will be accountable for continuously improving the customer and end user experiences from acquisition to activation through to retention and expansion. You and the team will be responsible for defining, delivering, and operating a customer experience that enables companies to improve the productivity of technologists, becoming a trusted resource that companies rely on to upskill and reskill their employees and customers. Ultimately your success will be measured by your customers’ and end users’ satisfaction.  

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The Chief of Staff will report to the CEO and serve an instrumental role in helping Codecademy and its CEO achieve their goals. This role has a broad remit for a self-starter and natural problem solver who is an expert in organizational dynamics and is at ease in ambiguity. Successful candidates will meld their EQ, humility, business acumen, and structured strategic thinking to provide leverage to the CEO and executive team in order to grow the business. This job’s working habits mirror those of the CEO: you should expect to feel like an owner in the business and work closely with the CEO, oftentimes off-hours if required. We are excited to add to our excellent team with this strategic hire. 

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Hello, World! Codecademy has helped tens of millions of learners upgrade their careers, build meaningful projects and gain confidence in their skills with engaging, accessible, and flexible education on programming and data skills. We provide hands-on interactive lessons ranging from Python to R to Javascript and everything in between. Our learners have gone on to start companies, new jobs, and new lives thanks to what they’ve learned with Codecademy, and we’re thrilled to be working to take that impact to the next level.

Senior Backend Engineer: Conversion Team

Codecademy
Greater NYC Area
1 week ago
Hello, World! Codecademy has helped tens of millions of learners upgrade their careers, build meaningful projects and gain confidence in their skills with engaging, accessible, and flexible education on programming and data skills. We provide hands-on interactive lessons ranging from Python to R to Javascript and everything in between. Our learners have gone on to start companies, new jobs, and new lives thanks to what they’ve learned with Codecademy, and we’re thrilled to be working to take that impact to the next level.

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Content Contributor : IOS Developer

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Greater NYC Area
1 week ago
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Content Contributor : Learn Build Tools (Webpack)

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Product Marketing Manager

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Greater NYC Area
1 week ago
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Codecademy
Greater NYC Area
1 week ago
Preference for NYC based but will consider remote! Hello, World! Codecademy has helped tens of millions of learners upgrade their careers, build meaningful projects and gain confidence in their skills with engaging, accessible, and flexible education on programming and data skills. We provide hands-on interactive lessons ranging from Python to R to Javascript and everything in between. Our learners have gone on to start companies, new jobs, and

Curriculum Developer: Web Development

Codecademy
Greater NYC Area
1 week ago
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1 week ago
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Subject Matter Expert : Databases

Codecademy
Greater NYC Area
2 weeks ago
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Content Contributor : Databases

Codecademy
Greater NYC Area
2 weeks ago
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Senior Data Scientist, Machine Learning

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Greater NYC Area
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Data Scientist, Machine Learning

Codecademy
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2 weeks ago
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Director of Product Management

Codecademy
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2 weeks ago
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Senior Frontend Engineer: Codecademy for Business

Codecademy
Greater NYC Area
2 weeks ago
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Curriculum Developer: Data Science

Codecademy
Greater NYC Area
2 weeks ago
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Data Analytics Engineer

Codecademy
Greater NYC Area
2 weeks ago
We are NYC based but remote friendly! Hello, World! Codecademy has helped tens of millions of learners upgrade their careers, build meaningful projects and gain confidence in their skills with engaging, accessible, and flexible education on programming and data skills. We provide hands-on interactive lessons ranging from Python to R to Javascript and everything in between. Our learners have gone on to start companies, new jobs, and new lives

Senior Backend Engineer: Acquisition Team

Codecademy
Greater NYC Area
2 weeks ago
This team is focused on attracting new learners to Codecademy and enrolling them in the right learning experience within our products. The team helps grow our business by understanding our learners and using this information to make our Pro product more appealing.  We work on projects like our product experimentation framework, finding new ways of acquiring users, and shipping experiments to improve our user experience. 

Senior Backend Engineer: Learner Experience Team

Codecademy
Greater NYC Area
2 weeks ago
Codecademy’s Learner Experience Team owns the core learning experience on Codecademy for all users, and collaborates across a variety of other product teams to deliver on this goal. The team is constantly working to identify new and engaging ways to improve users’ experience with our platform. Example initiatives on this team could include a re-design of our interactive learning environment or the introduction of practice.

Manager, Strategy & Special Projects

Codecademy
Greater NYC Area
2 weeks ago
Hello, World! Codecademy has helped tens of millions of learners upgrade their careers, build meaningful projects and gain confidence in their skills with engaging, accessible, and flexible education on programming and data skills. We provide hands-on interactive lessons ranging from Python to R to Javascript and everything in between. Our learners have gone on to start companies, new jobs, and new lives thanks to what they’ve learned with

Staff Backend Engineer: Codecademy for Business

Codecademy
Greater NYC Area
3 weeks ago
We are NYC based but remote friendly! Hello, World! Codecademy has helped tens of millions of learners upgrade their careers, build meaningful projects and gain confidence in their skills with engaging, accessible, and flexible education on programming and data skills. We provide hands-on interactive lessons ranging from Python to R to Javascript and everything in between. Our learners have gone on to start companies, new jobs, and new lives

Senior Backend Engineer: Codecademy for Business

Codecademy
Greater NYC Area
3 weeks ago
We are NYC based but remote friendly! Hello, World! Codecademy has helped tens of millions of learners upgrade their careers, build meaningful projects and gain confidence in their skills with engaging, accessible, and flexible education on programming and data skills. We provide hands-on interactive lessons ranging from Python to R to Javascript and everything in between. Our learners have gone on to start companies, new jobs, and new lives

Senior Engineering Manager: Learner Experience Team

Codecademy
Greater NYC Area
3 weeks ago
We are NYC based but remote friendly! Hello, World! Codecademy has helped tens of millions of learners upgrade their careers, build meaningful projects and gain confidence in their skills with engaging, accessible, and flexible education on programming and data skills. We provide hands-on interactive lessons ranging from Python to R to Javascript and everything in between. Our learners have gone on to start companies, new jobs, and new lives

Senior Engineering Manager: Conversion Team

Codecademy
Greater NYC Area
3 weeks ago
We are NYC based but remote friendly! Hello, World! Codecademy has helped tens of millions of learners upgrade their careers, build meaningful projects and gain confidence in their skills with engaging, accessible, and flexible education on programming and data skills. We provide hands-on interactive lessons ranging from Python to R to Javascript and everything in between. Our learners have gone on to start companies, new jobs, and new lives

Human Resources Business Partner

Codecademy
Greater NYC Area
3 weeks ago
Hello, World! Codecademy has helped tens of millions of learners upgrade their careers, build meaningful projects and gain confidence in their skills with engaging, accessible, and flexible education on programming and data skills. We provide hands-on interactive lessons ranging from Python to R to Javascript and everything in between. Our learners have gone on to start companies, new jobs, and new lives thanks to what they’ve learned with

Chief Marketing Officer

Codecademy
Greater NYC Area
3 weeks ago
Hello, World! Codecademy has helped tens of millions of learners upgrade their careers, build meaningful projects and gain confidence in their skills with engaging, accessible, and flexible education on programming and data skills. We provide hands-on interactive lessons ranging from Python to R to Javascript and everything in between. Our learners have gone on to start companies, new jobs, and new lives thanks to what they’ve learned with

Subject Matter Expert : Causal Inference

Codecademy
Greater NYC Area
3 weeks ago
Codecademy is committed to providing equal employment opportunities to all employees and applicants regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings.