ABOUT VTS

VTS is changing the way that commercial real estate (CRE) is done - disrupting a $15 trillion dollar industry by becoming the modern operating system for CRE. We invented the category of leasing and asset management, which allows landlords and brokers to manage their entire leasing process to maximize revenue and performance. Our success shows in our numbers - we’ve grown 123% annually since 2013, and today we have over 11 billion square feet of commercial space managed on VTS, and we’ve expanded to ~200 employees globally. It’s an exciting time to join the VTS team as we continue to scale!

Our headquarters are in NYC, but we have hubs in other major US cities, Toronto, CA and London, UK.

Learn more at vts.com or @WeAreVTS

ABOUT THE NEW VTS MARKETPLACE (truva.com)

Over 60% of the US class A office space is already managed using the VTS leasing platform, and it is by far the #1 choice of commercial landlords and agents in the US. The VTS marketplace will integrate with the VTS leasing platform and will be the commercial real estate industry’s first marketplace where tenants can search and lease space with VTS’s Landlord and broker clients online.

Truva will attract and engage tenants and tenant rep brokers in every market to ucover space that will work for them or their clients. Unlike existing listing sites, the VTS marketplace will enable both landlords and brokers to dramatically improve the marketing and leasing of spaces by automating both the listing and leasing process, and will provide tenants with the most accurate and thorough listings in US’ top markets. 

ABOUT THE ROLE

The Senior Manager, CRM Marketing for VTS - Truva will lead the strategy for our engagement and lifecycle efforts for the marketplace, with the goal of delivering multi-channel, personalized strategies to both sides of the marketplace from onboarding, engagement through conversion.

WHAT YOU'LL DO

• Determine the vision, set the strategy for lifecycle marketing to launch and scale Truva, the marketplace, using all marketing channels including email, SMS, content, in-app, web, etc.
• Build segments, communication flows, rules, triggers and analyze KPIs related to new user growth, activity, engagement, and conversion.
• Develop, test, analyze and optimize channel marketing programs, including lifecycle trigger programs, transactional messaging and marketing campaigns
• Optimize the funnel 
• Define goals and key results for channel experiences including deliverability, open rate, click rate, conversion rate, opt-out rate as well as specific goals around individual campaigns
• Be a passionate advocate of the tenant and tenant broker’s experience while also understanding how to connect that to the landlord and their broker throughout the tenant’s lifecycle
• Build and refine user/funnel segments for triggers and campaigns based on evaluation of key metrics including engagement, conversion, retention, and other metrics
• Monitor competitive marketplaces, understand industry trends and how they translate to commercial real estate

ABOUT YOU

• You are a strategic thinker and have the ability to understand the story of the tenant and tenant broker 
• You can translate quantitative & qualitative consumer data/insights into a strong marketing strategy and communicate the insights to others in the organization
• You are experienced with channel testing methodology and optimization and lifecycle marketing programs, understanding trends and finding ways to drive growth
• You can edit email HTML and have an eye for quality email copy and design
• You have expertise in ESP/CRM and marketing automation platforms
• You have strong data visualization skills and can effectively communicate performance and business impact to the broader business
• You understand the consumer mindset across the lifecycle and are dedicated to great consumer experiences 
• You take ownership, collaborate well cross-functionally and have a high level of accountability in both independent and team initiatives
• You have strong project management skills including ideation, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations
• You can actively manage contact list - size, health, data collected and target segments to create relevant and engaging campaigns for customers
• You have experience defining success metrics and delivering on critical KPI targets with a drive for results
• You have 6-8+years of marketing experience in all aspects of customer lifecycle management (CRM, email marketing, mobile marketing, customer insights) including building strategic roadmaps, multi-channel initiatives, personalized trigger campaigns, and customer segmentation

WE TAKE CARE OF YOU

• Competitive compensation packages, including equity
• Great medical, vision, dental, and commuter benefits
• Fantastic location with easy walk to most major subway lines (Times SQ)
• Generous family policies
• Training and career development programs for everyone
• A company that embraces and celebrates diversity
• 401K plan
• Unlimited vacation policy
• Team lunches, company happy hours, ample snacks and drinks

VTS embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

All your information will be kept confidential according to EEO guidelines.