Senior Manager, CRM at Peloton

THE ROLE

Peloton is looking for a passionate, data-driven, consumer-centric CRM & Governance expert to join its Product Marketing organization. Reporting to the Director, CRM & Lifecycle Marketing, you will be responsible for launching a dedicated CRM team to support the entire Marketing organization. We’re a fast-paced, action-oriented team that thrives on collaboration, making fast, data-driven decisions, and challenging the status quo to most effectively deploy personalized, consumer-centric communications across the consumer journey.   

RESPONSIBILITIES

• Lead definition and standardization of selection criteria, segmentation, and measurement methods across internal marketing teams
• Own data activation roadmap and requirements to advance real-time, cross-channel and personalization use-cases
• Support team in building comprehensive reports and dashboards of all relevant CRM KPIs to track and socialize performance across individual and evergreen/lifecycle campaigns
• Employ data-driven insights and an iterative testing approach to optimize campaign builds, content modules, segmentation and other testing constructs
• Collaborate with data science, consumer insights & marketing analytics teams to analyze and interpret user segments and behaviors to be leveraged in lifecycle marketing, driving automated, personalized communications 
• Serve as a key stakeholder to martech product roadmap - providing input, prioritization and business requirements  
• Work with source system partners (retail, inside sales, web, app etc.) to ensure the right customer data is being captured at all points of entry; partner with cross-functional teams on transformation of that data so that it’s ready for use by marketing teams
• Lead data governance - ensuring all marketing data captured is in compliance with consumer privacy laws

QUALIFICATIONS

• 7+ years of experience in a CRM role required 
• Experience setting up and using email/marketing automation platforms like SimonData, SalesForce, or Marketo
• Advanced proficiency in at least one query language: SQL, Python, C+
• Proven experience in segmentation, testing methodology, and ability to cull out actionable insights 
• Experience managing GDPR & CCPA marketing compliance projects
• High impact leadership skills, including setting a clear vision and strategy, motivating and coaching others, driving urgency and results
• Lead by example – demonstrating curiosity, empathy, grace under pressure, integrity, responsiveness, transparency, agility and authenticity
• Analytical and process-oriented mindset with unparalleled attention to detail
• Strong project management skills with a proven track record in coordinating multiple projects across various teams
• Comfortable operating independently in a fast-paced environment; must be adaptable and willing to take on additional responsibilities as necessary

ABOUT PELOTON

Peloton is the largest interactive fitness platform in the world with a loyal community of more than 3 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand’s immersive content is accessible through the Peloton Bike, Peloton Tread, Peloton Bike+, Peloton Tread+, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, and Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.