Senior Manager, Customer Engagement Marketing

| Greater NYC Area
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About the Team

The Customer Engagement Marketing Team at Harry’s manages digital and offline marketing channels to engage with existing customers and drive profitable growth for the business. We are an enthusiastic group of hard-working individuals who are constantly reinventing our approach, developing and testing hypotheses rooted in customer insights, and deepening Harry’s relationship with the customer in a measured manner.

About the Role

Customer Engagement Marketing efforts at Harry’s are designed to inspire deep engagement with the brand, increase retention and reactivation by developing meaningful touchpoints and experiences that build a lasting relationship. As the Sr. Manager of Customer Engagement Marketing, you will be responsible for our engagement strategy and roadmap, exploration and development of new channels, as well as day-to-day execution, reporting and optimization of Harry’s engagement marketing campaigns for customer retention. You will have engagement KPI ownership and will be a key member of the DTC team, overseeing the strategy, production, delivery, and performance of engagement channel communications including promotional campaigns, lifecycle emails, transactional notifications, winback campaigns, and new engagement channels that you identify. In addition, you will be responsible for collaborating most closely with the digital product team as well as with the digital product design, brand, creative, and growth marketing teams to support cross-channel initiatives that meet broader brand goals. This position requires strong analytical, organizational and execution skills, and extensive knowledge of all aspects of omnichannel engagement marketing including ESP infrastructure, establishing the framework for and ongoing measurement of ROI across multiple channels, campaign building, email design, deployment and deliverability.

Important: This is a hands-on role where you will be both a player and a coach! This position is expected to be a high-caliber independent contributor, personally creating and executing email strategy while coaching and managing a small team of CRM marketers.

Commitment: This is a full-time position based in NYC with flexibility to work remote during COVID.

Key Responsibilities
  • Communicate upwards, to direct reports, and to peers the value and unique attributes of each engagement channel, as well as how the portfolio of channels work together to maximize customer engagement
  • Develop and own cohesive engagement strategy for multiple channels including email, SMS, and paid marketing and any new channels you identify
  • Oversee all aspects of engagement channel execution including development, deployment, scheduling, segmentation, production, A/B testing, and optimization across various channels.
  • Develop roadmap and testing rooted in insights and multiple forms of validation techniques
  • Develop and regularly share out the master KPIs that span all engagement channels that align with DTC and Brand goals
  • Engage with industry trends, events, announcements, and emerging technologies to constantly improve Harry’s email marketing presence and performance
  • Identify opportunities to improve technical implementation and deepen engagement channel data with data engineering and services teams
  • Serve as a thought partner for new brands and geographies as they setup and deploy their engagement ecosystems. 
  • Work directly with our ESP as well as an active participant in evaluating new ESP options, maintain reporting on platform usage vs contracted levels; ensure that our send score and deliverability is strong
  • Manage two Sr. Associates of engagement marketing, providing guidance, support, and professional development.
Experience and qualifications
  • 5+ years hands-on experience managing multiple engagement channels (ex. email, push notifications across app or SMS, messenger apps, paid marketing, direct mail) with a proven track record of success in driving customer retention
  • Extensive knowledge of email service provider platforms and tools.
  • Well-versed in direct marketing fundamentals, email marketing industry standards and email best practices. Includes user list management, knowledge of dynamic content within email and logic based systems. 
  • An eagerness to learn about new business models and tackle strategic issues. 
  • Strong writing skills, strategic thinker, creative eye, and outstanding attention to detail. 
  • Exceptional project management skills, extremely organized, dependable and self-motivated with the ability to excel in a hands-on, fast paced environment.
  • Experience working cross functionally with Creative and Digital Product, or similar teams. 
  • Working knowledge of HTML and CSS --- SQL a plus. 
  • BS/BA degree in Marketing, Communications, Economics, Business, or related field. 
  • Great people manager and mentor with a great attitude and sense of humor. 

Harry’s Inc. started in 2013 with simple, fairly priced products that delivered an amazing experience to guys every day. Since then, Harry’s expanded to the UK, developed relationships with retailers such as Target and Walmart, expanded our grooming brand into a personal care powerhouse, and launched a women’s brand called Flamingo.

The key to our success? Our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, Harry’s team is comprised of some of the most brilliant, diverse, and humble people you’ll ever meet.

Our brands answer unmet consumer needs, but our company is a place of inclusion and innovation that attracts some of the brightest minds across industries, geographies, and backgrounds. Whether we have a team of 3 or 300, our core values and our startup mentality remain; we value continuous improvement and learning, teamwork and collaboration, creative problem solving, and open and direct dialogue and feedback. Come for the coffee and free products, stay for the amazing, passionate culture.


Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • PlayFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • ReactFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • BrazeEmail

Location

West SoHo is cool without being pretentious, convenient and accessible, and nowhere near Times Square!

An Insider's view of Harry's

What are some social events your company does?

Inspired by the Winter Olympics, we're currently holding our own Harry's Olympics. It's completely ridiculous and incredibly fun! We also have happy hours, breakfasts, lunch and learns, and team offsites. I love joining smaller groups that connect me with people I don't work with everyday.

Maia

Senior Associate, Creative Projects

What kinds of technical challenges do you and your team face?

As Harry's expands beyond razors, we are focused on building a platform that can support multiple brands, which is transforming our technical infrastructure. We're also collaborating with our data analytics team to better understand our customers, both present and future, and serve personalized and curated experiences to them.

Natalie

Software Engineer

How do you make yourself accessible to the rest of the team?

Besides working in an open office (where I’m quite literally always accessible), each week my co-founder & I speak at our all-hands meeting, allowing us to openly share what’s on our minds. We host Q&As, Fireside Chats, Lunch N’ Learns, & I co-sponsor our Women’s Employee Resource Group, where I work with folks at all levels within the company.

Andy

CEO

What are Harry's Perks + Benefits

Harry's Benefits Overview

At Harry's we're committed to providing our team with a benefits package that enhances the well-being of our employees and their family, both now and in the future. Everyone has different needs, but we are happy to have benefits such as medical, dental, vision, FSA, as well as a 401K, access to Eden Health, and a quarterly wellness reimbursement. That's not to mention our bountiful snacks and catered lunch and breakfast once a week.

Culture
Volunteer in local community
We participate in local events such as charitable races and local school events!
Partners with Nonprofits
Some of our partners include: Headstrong, which provides mental health care for military veterans and their families; Stop Soldier Suicide; CALM, and City Year.
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Our management team is a representation of our staff! We have a VP and C-Suite that is comprised of 50% women, and have hired from underrepresented communities throughout the leadership group.
Unconscious bias training
We partner with Paradigm to deliver yearly unconscious bias training, and supplement with the People team's own efforts.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our FSAs are designed to stretch your dollars farther. These accounts trim off as much as 30% from your health care or dependent care costs because the money you put into an FSA comes out pre-tax.
Disability Insurance
Harry's automatically provides a certain level of coverage for you, plus you have the option to purchase additional insurance for yourself and your dependents.
Dental Benefits
We have two plans, one Standard and one Enhanced, with both plans covering preventative care at no cost.
Vision Benefits
Our vision plan has Warby Parker as an in network provider!
Health Insurance Benefits
We have three health plans based on your needs with varying deductibles, and no-to-moderate premium costs.
Life Insurance
Wellness Programs
We offer a variety of benefits - access to Eden Health, a Wellness Reimbursement Program, and a new fitness reimbursement program through our new medical provider.
Retirement & Stock Options Benefits
401(K) Matching
Harry's provides our 401K through Betterment. We match 2% of contributions up to 4% of an employee's annual salary.
Company Equity
Every employee is offered a standard welcome grant of equity based on their level, with vesting over a 4 year period. Additionally, we have annual continuation grant bonus programs!
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer 16 weeks of paid leave for all new parents, which applies to birth, adoption, and all paths to parenthood.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
"My Time" - a flexible time-off policy that includes vacation, sick, and personal time.
Paid Volunteer Time
You have the opportunity to volunteer up to five full days per year. We also set aside 1% of sales to go back to charitable organizations and causes.
Sabbatical
A four-week, fully paid sabbatical after five years at Harry's. Unplug, unwind, and come back refreshed and ready to tackle the next big challenge.
Paid Holidays
10 company-paid holidays per year.
Perks & Discounts
Casual Dress
Our casual dress code includes jeans, our comfy Harry's hoodies, and no judgement every day of the week. Dress up, dress down, feel comfortable.
Commuter Benefits
We offer pre-tax commuter benefits through WageWorks.
Company Outings
Harry's has an annual company-wide offsite, holiday party, and other celebrations based on our big milestones!
Stocked Kitchen
Other snacks and drinks are provided, not to mention cold brew on tap.
Some Meals Provided
We provide catered breakfast every Wednesday before our company-wide Team Meeting, and catered lunch every Thursday.
Happy Hours
Join the #happyhours slack channel to plan the next casual outing!
Pet Friendly
Harry's pet policy is dog-friendly daily.
Fitness Subsidies
We give $150 a quarter towards health and wellness.
Professional Development Benefits
Lunch and learns
Our CEO's Jeff and Andy host quarterly AMAs during lunch! In addition, other teams will share out what they're working on as various share-outs, beer & learns, and lunch & learns.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We have an incredible L&D program that allows you to use a yearly stipend for continuing education or other L&D-related expenses.

Additional Perks + Benefits

The best thing about Harry's is we're constantly improving based on employee feedback. Our employee engagement survey, plus consistent feedback loops with our employees means that every year we are getting better and better. In 2019 we implemented a 401k match, more transparent People processes, an L&D stipend, and much more!

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