Senior Manager, Demand Generation
Yext is the leading Digital Knowledge Management (DKM) platform. Yext's mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action. Today, thousands of businesses including brands like Taco Bell, Rite Aid, and Steward Health use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales.
Yext is looking for a Senior Manager, Demand Generation to help drive lead and pipeline growth for the enterprise, commercial business unit, and partner channel globally. You will ensure that every acquisition program is optimized to help Yext grow, participate in full-funnel conversion optimization, bring creative thinking to marketing campaign planning, and support stakeholders across the company with advertising and promotion capabilities. If that sounds like you, we need to talk.
Responsibilities
- Develop, execute, and optimize integrated marketing programs to fill the sales pipeline with qualified leads and opportunities and drive closed revenue, leveraging key channels such as email marketing, digital advertising, SEO/SEM, PPC, retargeting, direct mail, content syndication, and more
- Integrate demand generation and nurture programs with events, social media, and PR programs to elevate brand visibility and grow awareness
- Implement testing methodologies to improve conversion rates and optimize campaign performance
- Work with the product marketing and content teams to optimize lead generation from content strategy and distribute Yext’s content on digital channels
- Ensure consistent message, voice, and experience across campaigns.
- Research, negotiate, and manage vendors and agencies as necessary
Minimum Requirements
- 5+ years of demand generation experience as part of a B2B enterprise software marketing team
- Familiarity with marketing and advertising technologies such as Salesforce, marketing automation, social media management, website and product analytics tools, etc.
- Hands-on, advanced knowledge of innovative B2B demand generation methods across all acquisition channels (email, webinars, SEM/SEO, display, social, content sponsorships, etc.)
- Demonstrated understanding of the full funnel demand generation and sales processes within a B2B company
- Proven experience working across sales, marketing and technology teams
- Blend of strategic thinking, technical and analytical expertise: not afraid to roll your sleeves up in order to get the job done
- The intersection of being highly analytical and deeply creative, obsessed with driving results and impact
- Proven ability to use data to optimize campaign performance and inform future strategies
- Excellent collaboration and teamwork skills
Compensation, Benefits & Perks
Yext offers the following exceptional benefits: competitive compensation, 401k, unlimited snacks, daily meal allowance, flexible hours/paid time off, and excellent health/dental/vision insurance. We treat our employees well and offer tremendous growth opportunities. Challenging work pushes our people to be creative in a casual environment that is caring, fun, and collaborative. We believe that when you have smart, happy people working together you can produce something special.
About
Yext has been named a Best Place to Work by Fortune and Great Place to Work® as well as a Best Workplace for Women. Yext is headquartered in New York City with offices in Berlin, Chicago, Dallas, Geneva, London, Paris, Tyson's Corner, San Francisco, Shanghai, and Tokyo. Learn more about the Yext team and culture on the muse, our website, and our blog.
Yext is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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