Senior Manager, Demand Generation
ABOUT VTS
VTS is the fastest growing PropTech company in the history of commercial real estate (CRE). We have transformed a $15 trillion dollar industry with our award-winning platform which is used by more than 700 of the world’s leading landlords and brokers to manage their revenue. We’re continuing to expand our product offerings with our plan to build the industry’s first and only end-to-end, transactional leasing marketplace, truva.com. Truva will enable tenants to search for and lease space with VTS landlords and broker clients online - a process that has traditionally been offline and difficult.
It’s an exciting time to join the VTS team - we recently reached unicorn status after raising $90 million in series D funding led by our clients (believed to be the largest venture financing in the history of commercial real estate software), we recently made the Forbes Cloud 100 list of the hottest private cloud companies, and are featured in Crain's best places to work!
Our headquarters are in NYC, but we have hubs in other major US cities, Toronto, CA and London, UK.
Learn more at vts.com or @WeAreVTS
ABOUT THE ROLE
We’re looking for a high-performing demand generation expert to join our world-class Marketing team. As the Senior Manager of Demand Generation, you’ll be responsible for leading the strategy, creation, and execution of integrative campaigns that drive new business pipeline and meet the aggressive revenue goals of VTS’ core software business. From digital to direct mail, you’ll deploy creative tactics across the entire buying cycle that drive demand and accelerate deals.
Reporting into the Senior Director of Demand Generation, you’ll work amongst a talented team of high-performing marketers who are making a big impact at VTS. Expect to be set up for success starting on Day 1 — you’ll have access to best-in-class marketing tech and a solid budget to power your campaigns.
This is the perfect opportunity for an experienced, results-driven marketer who’s looking for a new challenge in a creative role in which they’re able to expand their strategic skillset and make a direct and measurable impact to the company’s bottom line.
What You'll Do
- Own creating pipeline for an entire segment of the VTS software business. You’ll be the marketing owner, working closely with Marketing leadership to develop and manage the execution of our demand generation strategy for VTS’ core software business
- Support Marketing and Sales leadership with quarterly pipeline forecasting and performance insights
- Manage marketing programs that manage the entire buying cycle, from acquisition to close, driving pipeline growth and improving pipeline velocity
- Create and execute end-to-end integrative campaigns across on and offline channels including advertising, email and direct mail
- Collaborate with Marketing Operations to continuously improve the health of our target contact and account database
- Measure and analyze program performance regularly, adjusting tactics as required to ensure results are achieved and goals are exceeded
- Work in partnership with the SDR manager and Sales leadership to maintain alignment through consistent reporting, feedback and campaign playbooks
- Participate in improving internal campaign production workflows — continuously recommend new technology and processes to improve campaign effectiveness and team efficiency
- Measure and analyze program performance regularly, adjusting tactics as required to ensure results are achieved and goals are exceeded
About You
- 6+ years of B2B marketing experience in a demand generation role at a growing B2B SaaS organization
- Proven experience in leading both strategy and execution of ROI-based marketing programs
- Hands-on experience with account-based marketing strategies, tactics and tools
- Deep familiarity with Marketo and SFDC and ability to own marketing campaign automation
- Strong analytical skills and ability to analyze and report on program effectiveness and ROI
- Excellent project management, time management and organization skills
- Effective communicator with strong presentation skills
- Creative, out-of-the-box thinker
- Collaborative, flexible attitude — you thrive working in energizing, fast-paced environments
We Take Care of You!
- Competitive compensation packages, including equity
- Great benefits, including medical, vision and dental all starting on your first day
- Unlimited PTO
- Summer Fridays!
- 401K Plan
- Education Stipend
- VTS clubs, social & team-building events!
- A great place to work!
VTS embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
All your information will be kept confidential according to EEO guidelines.