Senior Manager, Digital Marketing - Paid Media

| Greater NYC Area
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The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media-buying platform that helps brands deliver a more insightful and relevant ad experience for consumers — and sets a new standard for global reach, accuracy, and transparency.

So if you’re talented, driven, creative, and hungry to bring something entirely new and wildly ambitious into the world (and have some fun doing it), then we want to talk.

WHAT YOU'LL DO:

Reporting to the Director of Digital Marketing, the Senior Manager of Paid Media will be responsible for developing and owning our paid media strategy and overseeing end-to-end analytics and reporting for the broader digital marketing team. This person will manage one direct report, with the possibility of growing the team in the future. Together the paid media team is responsible for the end-to-end execution of all digital campaigns in paid search, paid social, and programmatic (Yes, we use our own platform for our programmatic campaigns!). In addition, through close collaboration with other members of the digital marketing team, this person will also develop regular reporting and analysis for all digital marketing channels including email, website, paid search, social, and programmatic. This position works across the global marketing team and requires a high amount of team collaboration and communication.

  • Develop the end-to-end strategy and execution for paid social (Facebook, Instagram, LinkedIn, and YouTube), paid search, and programmatic channels
  • Develop the global paid media campaign strategy (channel mix, targeting, etc) and collaborate with regional (EMEA & APAC) teams on the execution and launch of global campaigns and initiatives
  • Collaborate with internal and external resources to continuously innovate on the execution of our paid media strategy to ensure we are meeting our business objectives
  • Manage direct report(s), supporting their growth and development through ongoing and hands-on management and mentorship
  • Work closely with social media and content team to make sure that paid and organic strategies across social channels work in harmony.
  • Own reporting and analytics for all digital marketing channels, which includes; creating monthly and ad-hoc reporting to share with digital marketing team, and key marketing stakeholders 
WHO YOU ARE:
  • Bachelor's Degree in Marketing or related field, preferred
  • Minimum of 8+ of relevant professional experience
  • Prior experience managing people is required
  • Hands-on experience developing cross-channel media strategies
  • Experience creating and managing digital marketing reporting & executive dashboards
  • Excellent analytical, organization and time management skills
  • Ability to work independently as well as collaboratively
  • Proficiency in MS Office suite with emphasis in Excel and PowerPoint. Ability to build compelling and impactful presentations and materials.
  • Excellent presentation, oral, and written business communication skills with various audiences and levels

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReduxLibraries
    • ASP.NETFrameworks
    • SparkFrameworks
    • CassandraDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • RedisDatabases
    • VerticaDatabases
    • AerospikeDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

Our NY office is sandwiched between Flatiron and K-Town, close to lots of great restaurants.

An Insider's view of The Trade Desk

How do you collaborate with other teams in the company?

Our most recent Connected TV (CTV) launch was exciting because CTV is a big industry game changer. A lot of people from the London office worked on the project, so I know about the problems we had to solve in order to get us to the point where we could push it live. I’m excited to see how well it takes off.

Kruna

Software Engineer

What makes someone successful on your team?

Unrelenting curiosity. When you’re given a problem or task, you’re so curious that you become obsessive about solving it. I always know that I’ve found great engineers when they refuse to let go of a problem I’ve given them until they figure it out. This quality proves especially useful for a lot of the problems we work on.

Tim

Senior Software Engineer

How do you make yourself accessible to the rest of the team?

During the Engineering Palooza event three years ago, a group of 25 engineers, spent a week in Boulder just brainstorming ideas and talking about our next-gen infrastructure. The sheer brain power in that room was absolutely amazing! Since then, the team has grown, ideas have expanded, and we’re tackling more complex problems than ever before.

Arvind

Principal Lead Software Engineer

What's the biggest problem your team is solving?

Those moments usually involve us looking at vast volumes of data to answer a question or inform a decision. A few examples are investigating how a client uses a certain feature, so we can build a new one to increase efficiency, or helping partners write an attribution model or build a custom report, so they can gain new insights from their data.

André

Solutions Architect

What are The Trade Desk Perks + Benefits

The Trade Desk Benefits Overview

At The Trade Desk we think what you do outside the office is just as important as what you do inside the office, which is why we offer a range of benefits to help our employees lead a healthy and balanced life. We offer competitive benefits ranging from parental leave to savings and investments plan that help you plan for the future. We have offices around the world and they all have something that makes them unique, whether there's a fridge stocked with local craft beer, or daily ping pong tournaments, there's always something fun happening at our TTD offices.

Culture
Friends Outside of Work
Eat Lunch Together
Open Door Policy
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement

Additional Perks + Benefits

Competitive Salary. Flexible Hours. Meaningful Stock Options. Full health, dental, and vision coverage. Awesome office location with fully stocked fridge, gourmet local coffee, games and breakfast & lunch 2X per week.

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