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Senior Manager / Director, Field Marketing (Provider)

| Greater NYC Area

As the Senior Manager/Director of Field Marketing at Flatiron, you will work to create a performance-driven marketing team that will be focused on enabling growth, retention, and satisfaction of Flatiron’s provider network.

You will build and manage the group that drives digital marketing and event expertise at Flatiron. You will collaborate with Marketing functional leaders in Product Marketing and Design, as well as cross-functional Sales and Customer Success leaders to accelerate Flatiron’s oncology mission. You will oversee a dynamic digital marketing and events team, will have full responsibility over all performance marketing KPIs and be tasked with growing the results of this unit on a regular basis.

Responsibilities:

Overall:

  • Lead a digital team in the functional areas of event planning and execution, SEO, paid search, email, demand generation, acquisition, and web management.
  • Develop an integrated marketing strategy encompassing events, paid, branded, and retention marketing tactics.

Digital:

  • Collaborate with the product marketing, design, and PR teams to create, execute, and optimize effective campaigns to improve NPS, improve conversions and grow leads and users.
  • Manage lead generation program strategy across our core products.
  • Provide strategic guidance and monitor channel performance across events, content, email, etc. to ensure long and short-term KPIs are met.
  • Oversee management of online marketing campaigns.
  • Partner closely with the Product Marketing team to power campaigns that deliver commercialization of our products to our range of customers and potentially to outside partners in the future.

Events:

  • Manage strategy of industry event plan and oversee execution of all aspects of industry events and conferences to deepen relationships with customers and attract and nurture prospects.
  • Manage strategy and execution of Flatiron’s annual 3-day user conference of 400+ provider attendees.
  • Create detailed proposals for all events, including timelines, venues, vendors, staffing, and budgets for cross-functional transparency.
  • Identify opportunities for greater visibility of Flatiron thought leaders through speaking spots, media coverage, etc. at events
  • Set high bar for experience of our attendees and guests.

Requirements:

  • Bachelor's degree
  • 7-10 years in B2B marketing
  • Strong experience planning and executing local and national events
  • Ability to travel (~15% of your time will be on the road)
  • Performance marketing track record/experience
  • Extensive systems knowledge particularly in lead generation and CRM.
  • Extensive management experience leading cross-functional teams; change management experience is a plus.
  • Interest and skill in hiring the best talent and developing/managing people,
  • Excellent interpersonal and communication skills across different audiences; ability to super-serve clients at the highest level and guiding teams to the same level of service
  • Independent, strategic thinker with operational experience.
  • Ability to create and scale processes that are efficient without losing quality.
  • Solutions-oriented style and positive attitude.
  • Experience with budget planning and forecasting.
  • Has a sense of responsibility and ownership in delivering quality output.
  • Incredible organizational skills and ability to manage large amounts of projects and priorities simultaneously.
  • A confident speaker who can gain buy-in from various department leaders and executives.
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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • Microsoft SQL ServerDatabases
    • PostgreSQLDatabases

Location

Flatiron Health has returned to Soho. We're right next to Trader Joe's! Soho is filled with boutiques, fancy chain stores and art galleries.

An Insider's view of Flatiron Health

What’s the vibe like in the office?

The most exciting part of being in my company is solving a real problem at scale through serious collaboration. Oncologists, software engineers, statisticians, business folks, etc. all have to come to the table together, as equals, to figure this one out. And we are doing it.

Amy

Chief medical Officer

What kinds of technical challenges do you and your team face?

An engineer and oncologist work together over several weeks to build an algorithm from a naive prototype to a highly specialized and flexible rule set that can accurately represent the lines of therapy for 95% of patients within a specific disease subset.

Abhishek

Software Engineer

How does the company support your career growth?

As engineering manager, I am invested in the professional development of the people I work with. I train team members by pulling them out of their comfort zones to the uncomfortable territory. At Flatiron, it is one of our values - greatness and comfort rarely co-exist.

Kevin

Software Engineering

What is your vision for the company?

At Flatiron, we believe that learning from the experience of every cancer patient is an imperative — it is the key to accelerating research and continuing to improve the quality of care. Our mission is to serve cancer patients and our customers by dramatically improving treatment and accelerating research.

Zach Weinberg

Co-Founder, President and COO

What's the biggest problem your team is solving?

Instead of studying the cells, I now have the opportunity to write about the patients. I can tell their stories through the research lens and enable them to advance clinical cancer research through their experiences. I certainly never lose sight of the human behind the cell anymore.

Rana

Medical Writer

What are Flatiron Health Perks + Benefits

Flatiron Health Benefits Overview

Flatiron’s holistic employee experience program translates our values into reality. We cater to the well being of our employees both mentally and physically to promote a culture where wellness is at the forefront. By managing weekly mental wellness programs, monthly office wide fun and fitness classes, we give employees the opportunity to directly incorporate a mindful balance into their day to day life.

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Daily catered meals
Stocked Kitchen
Endless snacks & beverages
Happy Hours
Professional Development Benefits
Job Training & Conferences
Robust learning & development curriculum. Participate at industry events.

Additional Perks + Benefits

On a monthly basis, we host a Wellness Day that includes massages, manicures, and meditation sessions. We often set up booths for local wellness organizations and fund on site and off site fitness classes. We also host a bi-weekly meditation in the office.

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