FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland.

About the role 

The Senior Manager, Fantasy Retention has responsibility over all customer marketing programs for the Fantasy business. S/he is responsible for meeting / exceeding retention KPIs, and leads the strategy and delivery of CRM campaigns and promotions. This is a highly visible leadership role in the Marketing department, and a key team member in the Fantasy business.

What you’ll do 

• Collaborate with Commercial & Analytics to set and achieve key KPIs to drive the success of the business, in particular revenue & actives
• Lead development and execution of all season launch and BAU comms. Coordinate with key stakeholders to ensure team/company priorities are accurately reflected
• Evolve Fantasy CRM programs and implement full suite of lifeycycle programs, from new user onboarding through to churn and resurrection
• Establish test & learn mentality: ensuring correct testing frameworks are in place, contributing to testing plans, and ensuring learnings are documented, shared throughout the team, and continuously incorporated
• Collaborate with Analytics to continuously improve and evolve customer segmentation and predictive modeling capabilities
• Comprehensive understanding of MarTech tools and stack in order to advise team and ensure programs are designed and implemented efficiently
• Work with Growth, Media, PR, Campaign/Product Marketing, and Commercial to drive integrated campaigns & promotions
• Manage DFS retention budget across all engagement channels (owned & paid) and optimize ROI
• Advocate for and ensure the prioritization and delivery of Retention initiatives & tools on the Product roadmap
• Collaborate with Events team on strategy and delivery of key live events throughout the calendar year
• Develop high-performing team with succession pipeline

Who we're looking for

• Broad experience leading a retention marketing team, with oversight of CRM and promotions
• Deep experience with building and optimizing customer segmentation and lifecycle marketing
• Data driven; ability to bring strong analytical rigor to decision-making
• Customer-centric mindset; able to articulate FanDuel’s value proposition and use it to build a lasting relationship between our customers and our brand
• Strong collaboration and project management skills, and ability to drive alignment among multiple stakeholders
• Excellent written and verbal communication skills; experience and comfort with presenting to senior-level executives a plus
• Self-starter; ability to work independently in a fast-paced environment to drive both strategy and execution
• Advanced Excel skills required
• Experience developing and coaching direct reports

Preferred Qualifications 

• Knowledge of Marketing Technology stack
• Experience working in multiple CRM tools (email, mobile, digital)

What you get in return

Beyond working with such a great team?

• An exciting environment with real growth
• Contribute to exciting products used by a highly passionate user base
• Personal learning and development opportunities
• Flexible holiday allowance
• 401K plan with company match
• Attractive health insurance plans 

There's more, but we don't want to go on and on.

FanDuel is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgment or harassment. Our focus is on developing employees so that they reach their full potential.