Senior Manager, Growth Marketing at Quartet Health

| Greater NYC Area | Remote
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Company Description:

Quartet is a healthcare technology and services company on a mission to improve the lives of people with mental health conditions. We connect people to the right mental health care at the right time. Our collaborative technology and range of services bring together physicians, mental health providers, and insurance companies to effectively improve patients' health and drive down healthcare costs. Backed by $160.5 MM in venture funding from top investors like Oak HC/FT, GV (formerly Google Ventures), F-Prime Capital Partners, Polaris Partners, Deerfield Management, Centene Corporation, and Echo Health Ventures, Quartet is headquartered in NYC and is currently operating in several markets across the United States — Pennsylvania, Washington, Northern California, New Jersey, North Carolina, Louisiana, and Illinois.

The Role

The mission of this role is to expand Quartet’s multi-channel footprint as we continue to scale our direct-to-patient offering, including establishing the company’s presence in paid search, display, remarketing, affiliate, SEO and offline. This person will forge new digital channels for Quartet, leading the strategy and implementation of new campaigns to meet ambitious company goals. They will unlock opportunities to reach new users (mental health providers, primary care providers, case managers, and patients), while partnering with a team of seasoned Performance and Content Marketers.

Accountabilities

This individual will work closely with other key members of the Marketing & External Affairs team, especially those representing Performance/Product and Content Marketing, to scale our self-activation offering, helping members of health plans get the best mental health care for them. They will also liaise cross-team, including with members across Product, Business Operations, Clinical and Market teams.

Key accountabilities include:

Channel Strategy & Implementation 

  • Scope opportunities across the full landscape of channel development, to plan, build and execute a cohesive strategy that drives sign-up volume among a set of patients, and engages them at positive ROI
  • Understand the value patients get from working with Quartet, and how to build trust, engage them, and drive them to action (sign-up, retention). Understand your channels and share your knowledge with other team members and stakeholders throughout the organization
  • Coordinate campaign timing, content and delivery with owners of other active channels (eg organic social, PR, paid social, retention)
  • Align opportunity and risk, including having a strong understanding of advertising implications within the US healthcare vertical (e.g. PHI, CCPA)

Campaign Execution

  • Obtain required contracts to be reviewed by Legal, Compliance and Finance prior to launch. Proactively pinpoint relevant considerations in a concise and timely manner
  • Own and mature relationships with publishers and networks end-to-end, starting in the concepting phase
  • Have a keen and timely approach to active optimization, including A/B testing, conversion and pricing
  • Establish workflows for managing campaigns, and ensure timely deployment, budget delivery and performance
  • Employ processes cross team to identify any delivery issues that impact your book of business
  • Collaborate with Content Marketing team to ensure all deliverables are formatted appropriately, and that any custom channel materials are scoped and outlined in an actionable manner

Reporting

  • Liaise with Performance Marketing and Business Operations stakeholders to outline campaign health metrics and projectories required to meet ROI goals
  • Work closely with Performance Marketing to ensure consistency in reporting and analysis, as well as outlining optimizations and next steps
  • Monitor and consistently improve campaign health metrics and ROI
  • Create ad hoc reporting when required
  • Ensure that all key stakeholders are abreast of campaign performance, metrics and next steps

Qualifications

  • At least 5-7+ years of relevant experience in multi-channel concepting and growth (including paid marketing, remarketing, affiliate, SEO, OOH, television, radio, direct mail)
  • A minimum of 3 years in D2C healthcare advertising (agency or in-house)
  • Hands-on ad trafficking experience across multiple publishers (eg Google, Bing, LinkedIn)
  • Strong background in pricing optimization, including the things that make it happen (eg event tracking, pub side conversion AI, remarketing. prospecting)
  • Proficiency in building strong relationships with partners and publishers
  • Deep understanding of algorithmic factors and how to best apply them (e.g. QS, SEO)
  • Understanding of and experience implementing both last click and multi-click attribution schemas
  • Confidence in execution, and the ability to synthesize data sets into succinct recommendations
  • Ability to apply digital and offline channel execution in a cohesive and complementary manner
  • An infectious enthusiasm for the work that you do, and the ability to evangelize your craft to various stakeholders in ways that are actionable

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • Sci-KitLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • PySparkFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • OptimizelyAnalytics
    • LookerAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MandrillEmail
    • MarketoLead Gen

Location

Being next to Bryant Park allows us to take meetings while taking a walk. Plus, lunch spots galore (priorities) and easy access to trains.

An Insider's view of Quartet Health

What’s the vibe like in the office?

Quartet’s office vibe creates a space that balances productivity, creativity, and collaboration. No matter if you are in scheduled meetings with team members, focusing in a phone-booth style cubicle, having an impromptu meeting with someone across the company on the couches, or grabbing a bite to eat and cold brew in the kitchen

Katie

Lead Operations Coordinator

What does your typical day look like?

I take calls from our patients, in our different markets across the country and my goal is to connect them to the right provider to ensure they get the care that they need. It feels great to make a difference at that moment, for another human being that is going through difficulty. My job makes a difference in someone's life; it feels rewarding.

Subomi

Patient Inbound Specialist

How has your career grown since starting at the company?

Quartet has given me opportunities to discover what I enjoy and excel at professionally, and what I’m eager to grow in, even if it doesn’t come naturally. Prior to Quartet, I had viewed my career linearly, but after 3 roles in Business Development, BD Ops and now Strategic Partnerships, I’m grateful for each leadership and learning experience!

Charissa

Strategic Partnerships

How do you make yourself accessible to the rest of the team?

I am proud of Quartet's open culture. Our whole team can reach out at anytime; I meet with teams many times a week, and often have 'skip levels' too. We have 'Free Form Food Fights' twice a month - a time where I meet with any and all Quartetian's without an agenda except to be available to answer any questions they have, live or anonymously

David

Chief Executive Officer

How do you collaborate with other teams in the company?

I work cross functionally with teams to help assess the current state of our markets and understand where there are areas for improvement and expansion. By analyzing data & communicating findings to teammates across the organization, we are able to refer more patients to care while increasing the speed to which they arrive at their 1st appointment

Jake

Strategy Analyst, Customer Success

What are Quartet Health Perks + Benefits

Quartet Health Benefits Overview

Quartetians receive unlimited vacation, volunteer opportunities, catered lunches, snacks, team events and outings, mental healthcare coverage of 15 free therapy sessions + unlimited copay reimbursements, medical, dental + vision coverage, generous parental & military leave, employee resource groups, professional development, 401K, stock option grants.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Our dental plan includes orthodontia too.
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Our pet insurance policy entitles Quartet Employees to receive 10% discount on premiums.
Wellness Programs
Team workouts
Quartet's team workouts include bi-weekly group meditations and a bank of fitness videos specifically for Quartet employees! We also offer subsidies for ClassPass workouts too.
Mental Health Benefits
Mental healthcare coverage of 15 free therapy sessions + unlimited copay reimbursements. Access to an on-demand digital mental health platform.
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
We provide free breakfast on Monday, Tuesday, Wednesday, Thursday, Friday. Employees get free lunch on Tuesday, and Thursday.
Game Room
Our game room includes Ping Pong, Video Games, Board Games and a regular games night hosted by our own engineers.
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Quartet hosts lunch and learn meetings once per month, minimum and they cover topics from technology related issues through to mental healthcare and wellbeing.
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
We offer $2000 annually for continuing education.
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Enhanced mental health benefits. Paid membership to One Medical. Pre-tax health, transit and dependent care flexible spending accounts. True work life balance. Unlimited vacation, competitive family leave policy with return to work assistance. Generous paid military leave. Game nights. Book club. Amazing office, stocked kitchen with kombucha. Regular company and departmental offsites, holiday celebrations, and monthly distinguished speakers.

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