Zola is looking for a Senior Manager of Lifecycle Marketing who will guide communication strategy and launch marketing programs in order to engage couples in the Full Zola Ecosystem  You are a seasoned B2C marketer with a track record for building customer focused, multi-channel campaigns proven to increase retention and LTV. You will be our loyalty expert and a strong advocate for couples across all touch points with Zola and you will lead execution of programs across channels and functions.

RESPONSIBILITIES

• Own and execute multiple customer marketing programs, including identifying key points in the couple lifecycle and programs to address them.  Constantly iterating based on campaign results while maintaining consensus from internal cross-functional teams
• Partner directly with our registry advisor team to build custom outreach programs
• Build and oversee loyalty, community and referral programs
  • Dive deep into customer data and partners wit analytics teams to develop customer marketing programming and content focuses
  • Develop, manage and execute testing initiatives to increase customer engagement and improve program design
  • Develop segmentation strategies through extensive customer insight analysis
  • Coordinate across functions and channels to develop programs that touch the customer in through all of Zola marketing channels
  • Partner with the wider team in managing the marketing calendar, and be deeply involved in day-to-day campaign execution
  • Collaborate with Product to identify new features, offerings, and opportunities

QUALIFICATIONS

• You are a creative thinker and strong problem-solver who develops hypotheses to drive insights
• You are a leader with exceptional project management skills 
• You have demonstrated exceptional business and customer experience judgement and obsess over customer experience
• You are comfortable with self directed and comfortable with ambiguity; have a can do attitude and are adaptable and willing to take on additional responsibilities as necessary and can be scrappy and resourceful
• You have presence and can effectively communicate with leadership and cross functional partners
• Strong ability and deep desire to work cross-functionally
• You are comfortable with data and love diving into complex data to draw conclusions
• Very comfortable with excel and powerpoint and able to learn new systems
• BA/BS; MBA strongly preferred
• 5-7+ years of professional experience in a fast-paced environment working in CRM growth, strategy or related field
• Startup experience strongly preferred
• Some management consulting or investment banking experience preferred, but not required

ABOUT ZOLA

We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning and registry experience to make the happiest moment in our couples’ lives even happier. From engagement to wedding and decorating your first home, Zola is there, combining compassionate customer service with modern tools and technology… all in the service of love.

Based in NYC and launched in October 2013, we have quickly become the fastest-growing wedding company in the United States. In 2017 we launched Zola Weddings, a free suite of wedding planning tools including wedding websites, checklist, guest list, and registry, all in one place. We've raised over $140 million in financing, and we're proud to call Thrive Capital, Canvas Ventures, Lightspeed Venture Partners, Comcast Ventures, and Goldman Sachs, among others, our investors and partners. Our team brings deep experience from working on beautiful, award-winning e-commerce sites and mobile apps in past roles at Gilt Groupe, Amazon, Bloomingdale’s, Gap, J.Crew, Toys R Us, Chloe + Isabel, Yahoo, and Host Committee, among many others.