Position Summary

The Senior Manager, Analytics is responsible for defining, building, and managing the analytics capability and reporting processes for Moda Operandi’s marketing organization. This role will work with a broad group of leaders to shape the future of analytics, and support the long-range top & bottom line goals of the business. This position is also responsible for setting the analytic agenda, designing best practices, and applying innovative techniques and tools to create a competitive advantage for Moda Operandi.

What You'll Do

• Develop strategies to increase traffic across product categories and throughout global markets
• Define spend by channel, develop traffic goals and critical milestones
• Implement key initiatives for client acquisition and retention at all touch points
• Develop client acquisition road-map and marketing performance KPIs
• Viewed as valuable business partner by peer leaders and Board, imparting breakthrough insights and solutions
• Provide thought leadership through analytical insights that drive business decisions and outcomes

Who You Are:

• Understands the dynamics that are globally shaping both the fashion and omni-channel landscapes
• Leads the data synthesis process to assess risk, address issues, and identify costs and opportunities
• Translates attributes into key priorities with the greatest impact on performance
• Increases client acquisition, retention, and enhances the experience at every opportunity
• Demonstrates exceptional strategic agility and hands-on ownership of action based project plans
• Communicates analytic direction, marshals alignment to vision and strategy, and applies specific timelines for achievement
• Facilitates processes/programs cross-functionally and serves as a strategic business partner across the organization
• Effectively influences without authority and maintains collaborative partnerships
• Leads, develops, and motivates teams (both direct and indirect reports) in the development of comprehensive project plans and throughout execution
• Oversees vendor relationships and strategy, including negotiating contracts, and working with finance and legal partners
• Able to attract and retain high caliber talent to the organization
• Sets culture of strategic and innovative thinking by teaching and mentoring associates to see the big picture
• Ensures the analytics capability builds “best in class” practices and standards and continues to innovate modeling approaches and technologies
• Ensures the highest standards for the Moda Operandi brand and client experience
• Possesses excellent presentation and communication skills (verbal and written)

Essential Skills, Experience and Educational Requirements

• 5+ years of experience leading a team within a global ecommerce or omni-channel environment
• 5+ years of experience leading quantitative teams and initiatives, with the primary goal of creating innovative solutions to business problems
• 5+ years of experience building models on large data sets 
• Familiarity with visualization tools such as Tableau and Looker
• Strong SQL skills, R or Python a plus

Industry Experience/Knowledge

• Luxury goods knowledge is required
• Direct ecommerce/omni-channel experience, or experience from a top-tier consulting firm
• Comprehensive understanding of the fashion and luxury goods industry, consumer products and personal technology industries, and trends affecting them

Specific Skill Requirements:

• Expert in all multivariate statistical techniques (e.g. regression, factor, cluster, etc.)
• Expert in all model development and market information principles
• Extensive knowledge and experience utilizing a broad range of analytic modeling tools and systemic solutions (marketing mix, forecasting techniques, price elasticity, test/control analysis, and working knowledge of multiple platforms and statistical software)

Educational Requirements:

• Advanced quantitative degree, MBA, or other advanced graduate degree

Beneficial Skills and Experience

• Experience driving life cycle programs, cohort-level conversion, spend by customer, and average order value
• Experience in paid and organic search, comparison shopping engines, email and other online programs
• Experience with digital analytics tools, platforms and infrastructure and/or network to acquire talent in this critical area

Required Competencies

Impact – the ability to:

• Drive change and tangible business impact, in a matrix organization, even under challenging circumstances
• Develop strategies and translate them into business plans that create measurable business results and outcomes

Communication and Influencing

• Has executive presence. Excellent at stakeholder management and driving groups, including senior levels, to conclusions.
• Communicates effectively and persuasively, with broad ranges of stakeholders--including investors, senior executives & staff
• Effectively facilitates meetings and workshops
• Ability to gain the respect, collaboration and support of cross-functional team-members without line-authority
• Team-player, with strong communication, motivational, and diplomatic skills
• Excellent verbal and written communication skills; ability to effectively interact with all levels, clients, and customers

Analytical Ability

• Can easily synthesize information and trends, from multiple sources, to size markets, identify revenue & profit opportunities, define and oversee plans required to realize the opportunities
• Selects from a range of analytic methods to design and conduct analysis appropriate to each project
• Self-motivated and passionate about creating analytical solutions for diverse and challenging problems

Strategic & Innovative Thinking

• Thinks strategically; quickly discerns patterns and trends, and understands their implications
• Creative thinker who proactively seeks new and innovative approaches

Project Leadership

• Independently and simultaneously manages several complex, high-profile projects under tight timelines