Senior Manager, Marketing Analytics

| Greater NYC Area

Position Summary

The Senior Manager, Marketing Analytics is responsible for defining, building, and managing the analytics capability and reporting processes for Moda Operandi’s marketing organization. This role will work with a broad group of leaders to shape the future of analytics, and support the long-range top & bottom line goals of the business. This position is also responsible for setting the analytic agenda, designing best practices, and applying innovative techniques and tools to create a competitive advantage for Moda Operandi.

What You'll Do

  • Develop strategies to increase traffic across product categories and throughout global markets
    • Define spend by channel, develop traffic goals and critical milestones
  • Implement key initiatives for client acquisition and retention at all touch points
    • Develop client acquisition road-map and marketing performance KPIs
  • Viewed as valuable business partner by peer leaders and Board, imparting breakthrough insights and solutions
    • Provide thought leadership through analytical insights that drive business decisions and outcomes

Who You Are:

  • Understands the dynamics that are globally shaping both the fashion and omni-channel landscapes
  • Leads the data synthesis process to assess risk, address issues, and identify costs and opportunities
  • Translates attributes into key priorities with the greatest impact on performance
  • Increases client acquisition, retention, and enhances the experience at every opportunity
  • Demonstrates exceptional strategic agility and hands-on ownership of action based project plans
  • Communicates analytic direction, marshals alignment to vision and strategy, and applies specific timelines for achievement
  • Facilitates processes/programs cross-functionally and serves as a strategic business partner across the organization
  • Effectively influences without authority and maintains collaborative partnerships
  • Leads, develops, and motivates teams (both direct and indirect reports) in the development of comprehensive project plans and throughout execution
  • Oversees vendor relationships and strategy, including negotiating contracts, and working with finance and legal partners
  • Able to attract and retain high caliber talent to the organization
  • Sets culture of strategic and innovative thinking by teaching and mentoring associates to see the big picture
  • Ensures the analytics capability builds “best in class” practices and standards and continues to innovate modeling approaches and technologies
  • Ensures the highest standards for the Moda Operandi brand and client experience
  • Possesses excellent presentation and communication skills (verbal and written)

Essential Skills, Experience and Educational Requirements

  • 5+ years of experience leading a team within a global ecommerce or omni-channel environment
  • 5+ years of experience leading quantitative teams and initiatives, with the primary goal of creating innovative solutions to business problems
  • 5+ years of experience building models on large data sets 
  • Familiarity with visualization tools such as Tableau and Looker
  • Strong SQL skills, R or Python a plus

Industry Experience/Knowledge

  • Luxury goods knowledge is required
  • Direct ecommerce/omni-channel experience, or experience from a top-tier consulting firm
  • Comprehensive understanding of the fashion and luxury goods industry, consumer products and personal technology industries, and trends affecting them

Specific Skill Requirements:

  • Expert in all multivariate statistical techniques (e.g. regression, factor, cluster, etc.)
  • Expert in all model development and market information principles
  • Extensive knowledge and experience utilizing a broad range of analytic modeling tools and systemic solutions (marketing mix, forecasting techniques, price elasticity, test/control analysis, and working knowledge of multiple platforms and statistical software)

Educational Requirements:

  • Advanced quantitative degree, MBA, or other advanced graduate degree

Beneficial Skills and Experience

  • Experience driving life cycle programs, cohort-level conversion, spend by customer, and average order value
  • Experience in paid and organic search, comparison shopping engines, email and other online programs
  • Experience with digital analytics tools, platforms and infrastructure and/or network to acquire talent in this critical area

Required Competencies

Impact – the ability to:

  • Drive change and tangible business impact, in a matrix organization, even under challenging circumstances
  • Develop strategies and translate them into business plans that create measurable business results and outcomes

Communication and Influencing

  • Has executive presence. Excellent at stakeholder management and driving groups, including senior levels, to conclusions.
  • Communicates effectively and persuasively, with broad ranges of stakeholders--including investors, senior executives & staff
  • Effectively facilitates meetings and workshops
  • Ability to gain the respect, collaboration and support of cross-functional team-members without line-authority
  • Team-player, with strong communication, motivational, and diplomatic skills
  • Excellent verbal and written communication skills; ability to effectively interact with all levels, clients, and customers

Analytical Ability

  • Can easily synthesize information and trends, from multiple sources, to size markets, identify revenue & profit opportunities, define and oversee plans required to realize the opportunities
  • Selects from a range of analytic methods to design and conduct analysis appropriate to each project
  • Self-motivated and passionate about creating analytical solutions for diverse and challenging problems

Strategic & Innovative Thinking

  • Thinks strategically; quickly discerns patterns and trends, and understands their implications
  • Creative thinker who proactively seeks new and innovative approaches

Project Leadership

  • Independently and simultaneously manages several complex, high-profile projects under tight timelines


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Technology we use

  • Engineering
    • ScalaLanguages
    • ReactLibraries
    • AngularJSFrameworks

Location

New York, NY 10013

What are Moda Operandi Perks + Benefits

Moda Operandi Benefits Overview

Enjoy A Flexible Lifestyle

Where the high-energy of a start-up meets the stability of a well-funded company. Moda is committed to fostering flexibility and wellbeing inside and outside of the office. Our employees enjoy a full suite of benefits.

Unlimited PTO & sick leave
Full medical, dental, vision insurance
Generous parental leave
Industry leading merchandise discount
401K
Performance bonus
Equity Incentive plan
Opportunities to work flexibly
Subsidized day care, gym discount & pet insurance
Free snacks and weekly company happy hours
Dog-friendly office
& more!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Time allotted for learning
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