Senior Manager of Marketing & Engagement
Pager is hiring a Senior Manager of Marketing and Engagement to drive successful acquisition, onboarding and engagement of our continually growing patient base. You will develop customer growth/acquisition strategies and communicate with patients throughout the customer lifecycle. Working closely with external partner organizations to understand their specific priorities, you will develop a strategy to drive patient interaction and add value to the patient experience.
MUST HAVES
- Design successful growth and acquisition strategy to optimize each user's experience
- Develop and implement a scalable client success structure
- Create and execute strategies for engaging our audience in order to drive repeat encounters and encourage trial of new products and services
- Inform product roadmap to drive engagement at all points of the customer lifecycle
- Work with design and engineering to create high-performing engagement campaigns using email, push notifications, social media and any other relevant channels
- Manage design and implementation of new CRM capabilities
- Partner with internal stakeholders to product manage our website Pager.com
- Generate, analyze, and interpret data for engagement features focused on member behavior change, ensuring that engagement techniques leverage the best practices in consumer marketing
- Guides business analysis and measurement of all consumer engagement programs to drive continuous improvement and positive ROI from all aspects of the consumer engagement mix.
- Builds deeper capabilities in each critical area of consumer engagement with attention to digital space in particular.
- Identifies and provides specifications for opportunities to enhance the consumer engagement capabilities of the Page
NICE TO HAVES
- 7-10+ years of digital marketing experience focused on acquisition, growth, engagement, retention and product marketing.
- Experience working with highly entrepreneurial, hyper-growth organizations is a plus.
- Experience creating and launching email campaigns using a leading ESP such as ExactTarget, Responsys, CheetahMail, Campaign Monitor, or similar platform.
- Experience building, leading and scaling teams from the ground up - preferably in a high-tech, healthcare-focused growth organization.
- Experience driving high customer retention and increased customer satisfaction.
- Experience with AlB Testing, database management and CRM tools.
- Deep mobile marketing and product expertise.
- Known for bold ideas, with a track record for translating strategic thinking into action plans and results.
- Ability to work in ambiguous environment while functioning effectively during change and growth.
- Results oriented, highly strategic thinker with strong communication skills.
- Inspirational leader who can lift a team to achieve their highest potential.
- Can effectively communicate results, synthesizing data into insights, trends and action.
- Prior experience in the healthcare software domain preferred, experience in care coordination/care management/population health strongly preferred.
ABOUT PAGER
Founded by an experienced team of serial entrepreneurs from successful startups (Uber, Teladoc, Gilt, One Medical Group, Buzzfeed), we are passionate about improving access to high quality and personal health care.
From long days of perfecting a great product and long nights of happy hours or group dinners, we are looking for someone smart, energetic, and fun to join our tight-knit and growing team.
A passion for health care is not necessary to apply; however, a passion for improving the lives of people and living a better life through technology is a must.
At Pager, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.