Peloton

Peloton is the leading interactive fitness platform globally, with a passionate community of over 6.9 million Members.

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Senior Manager, Marketing Science

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Senior Manager, Marketing Science

THE ROLE

Peloton is looking for a talented and seasoned individual who will lead measurement and analytics across our media channels. Reporting to our Senior Director of Revenue Analytics, this role will play a critical part in ensuring optimal allocation of media budgets to enable the company to meet and exceed top-line growth targets.

In this role, you will be responsible for measuring the incremental lift of online and offline media, developing and implementing measurement best practices, and partnering closely with our media team to make recommendations that will drive efficient incremental growth for the company. The ideal candidate combines outstanding business acumen and communication skills with world class quantitative skills, with experience in leading and applying experimental design, multivariate modeling, and disciplined analytics across a range of marketing channels.

RESPONSIBILITIES

Lead marketing effectiveness and measurement for $100M+ global media budget
Own analysis of media response and incrementality data across all media channels (TV, OTT, Facebook, YouTube, paid search, direct mail, display, radio, podcasts, OOH, etc.)
Lead application of best practices in experimental design and statistical analysis across a variety of channels to measure incremental lift and diminishing returns. You will guide our media team in design and execution of A/B, matched market, and pre/post tests, and evangelize marketing measurement across a diverse set of stakeholders to demonstrate improved business outcomes by employing better measurement techniques
Determine our measurement roadmap and lead the day-to-day relationship of our media mix modeling and measurement partners
Understand internal and external data logging and reporting capabilities, and translate media measurement needs into business requirements for our Analytics Engineering team

QUALIFICATIONS

BA/BS degree, preferably in a technical field
6-8 years of marketing analytics experience, of which 1-3 years is in a leadership/people manager role supporting a $50m+ media budget
Deep operational experience with media measurement across the following major marketing channels: TV, OTT, Facebook, YouTube, paid search
Extensive media measurement experience (ideally on brand side), including MMM, MTA, incremental lift studies, and A/B testing, as well as a deep understanding of strengths and weaknesses of each measurement methodology
Expertise in SQL and working with structured and unstructured data-sets, as well as data visualization technologies such as Looker or Tableau
Excellent communication skills presenting to and influencing senior leaders, especially through distilling technical or complex matters into clear and concise explanations
Comfort solving ambiguous problems without a clear right answer
Impeccable attention to detail
A high degree of motivation to be proactive and go above and beyond the task at hand

Preferred Qualifications:

Deep understanding of marketing analytics platforms (DMP, DSP, CDP, Ad Servers, etc.).
Experience with Amazon Redshift and cron
Experience with ETL development, including data ingestion & pipeline management
Familiarity with Linux/OS X command line, version control software (git), and general software development

ABOUT PELOTON

Founded in 2012, Peloton is a global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. We use technology and design to bring our Members immersive content through the Peloton Bike, the Peloton Tread, and Peloton Digital, which provide comprehensive, socially-connected fitness offerings anytime, anywhere. We believe in taking risks and challenging the status quo by continuously innovating and improving. Our team is made up of passionate brand ambassadors, and we know that together, we go far.

Headquartered in New York City, with offices, warehouses and retail showrooms in the US, UK and Canada, Peloton is changing the way people get fit. Peloton has been named to many prestigious industry lists, including Fast Company's Most Innovative Companies, CNBC's Disruptor 50, Crain's New York Business' Tech25 and Fast50, as well as TIME's Genius Companies. Visit www.onepeloton.com/careers to learn more about joining our team.

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Gwen Bethel Riley

SVP of Music

Create Meaningful Belonging

Setting standards with game-changing partnerships

Listening to customer feedback, Peloton sought out the most-requested artist on their platform and announced a multi-year partnership with Beyoncé Knowles. The collaborative relationship will positively impact the community, giving students at historically Black colleges and universities free app access. “Beyoncé’s commitment to empowerment and artistic expression is an inspiration to the entire Peloton community,” Riley said.

It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our members will love.

Gwen Bethel Riley

SVP of Music

Viresh Rustagi

SVP of Product Software Engineering

Run at the Challenge

Connecting users through passion and talent

At Peloton, Rustagi and his team are passionately focused on innovation. Making that innovation a success, he said, requires “adding value to three main areas: tech, content and accessibility.” For software engineers, a key component to the process is adding features to the social interaction software so the growing member-base can more easily and enjoyably connect with one another.

We will elevate the bar for studio-style workouts and the connected fitness industry that we pioneered back in 2012.

Viresh Rustagi

SVP of Product Software Engineering

What are Peloton Perks + Benefits

Peloton Benefits Overview

At Peloton, we do not subscribe to a one-size-fits-all approach - our workforce is diverse, so our benefits must be, too. Our goal is to enable our team members to be their best, most authentic selves while providing inclusive benefits to them and their families in the moments that matter most. Peloton is proud to offer comprehensive health care, mental health benefits, childcare solutions, generous paternal leave, equity packages, and more to all full time team members. In the United States, we are proud to have recently extended our medicinal benefits offering to portions of our part-time populations at certain threshold of hours. All team members are eligible for a referral bonus plan, pre-paid legal assistance, product & appear discounts, and complimentary access to the Peloton digital app.

Culture

Volunteer in local community

Peloton offers paid Volunteer Time Off to enable and empower our team members to volunteer for causes that positively impact their communities.

Partners with nonprofits

Peloton has donated funds to organizations across a variety of causes, inclusive of Hunger Relief Efforts, Civil Rights Groups, and more.

Open door policy

OKR operational model

Team based strategic planning

Pair programming

Open office floor plan

Remote work program

Peloton's remote work program allows Team Members to work from home on occasion, as needed for them.

Diversity

Documented equal pay policy

Dedicated diversity and inclusion staff

Diversity manifesto

Diversity employee resource groups

Peloton Employee Resources Groups are employee-led groups that foster a diverse and inclusive workplace aligned with Peloton's organizational mission, values, goals, business practices, & overall D&1

Hiring practices that promote diversity

Health Insurance & Wellness Benefits

Flexible Spending Account (FSA)

Peloton employees can contribute up to $2750 annually to their FSA.

Disability insurance

Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.

Dental insurance

Peloton's dental plan covers up to $3000 of expenses.

Vision insurance

Health insurance

Peloton covers up to 90% of premiums for high deductible health plans.

Life insurance

Peloton's Life Insurance is equal to 2 times an employee's annual salary with a minimum coverage of $100,000.

Pet insurance

Pet insurance is a voluntary employee-paid benefit.

Wellness programs

Team workouts

Peloton team members have free access to the Peloton digital product and can take workouts anytime!

Mental health benefits

Peloton partners with Lyra to provide mental health benefits to all employees, with 25 free sessions per year.

Financial & Retirement

401(K)

In addition to benefits that provide security for you today, you can make saving for the future easy with a 401(k) plan that allows you to save a portion of your salary towards retirement.

401(K) matching

Peloton provides employees with a 401(K) matching plan managed by ADP. We match 100% of contributions up to 4% of an employee's annual gross pay.

Company equity

Employee stock purchase plan

Our Employee Stock Purchase Plan (ESPP) is an optional program that allows eligible team members to use payroll deductions to purchase Peloton stock twice a year at a discount.

Child Care & Parental Leave Benefits

Childcare benefits

Peloton partners with Bright Horizons and Urban Sitters for Backup child care assistance. Subsidized child care & family care.

Generous parental leave

Parental Leave is a Company-Paid benefit which will pay your salary following the birth, adoption, or placement of a child. Up to 18 weeks total.

Family medical leave

Peloton provides eligible team members with up to 12 weeks of unpaid, job-protected leave per year.

Adoption Assistance

Peloton reimburses for eligible adoption expenses and 18 week of paid leave.

Vacation & Time Off Benefits

Generous PTO

Hourly team members receive between 10 to 20 days per year of paid time off based on years of service.

Paid volunteer time

Peloton employees receive 16 hours per year of paid volunteer time.

Paid holidays

Paid sick days

Team Members receive 48 hours of sick time up front.

Office Perks

Commuter benefits

Peloton offers pre-tax commuter benefits for all employees for both Transit and Parking.

Company-sponsored outings

Free snacks and drinks

Some meals provided

Company-sponsored happy hours

Peloton hosts happy hours in our NYC Penthouse on occasion.

Recreational clubs

Relocation assistance

Peloton offers a comprehensive relocation policy for employees relocating.

Fitness stipend

Peloton is proud to offer all full-time team members an annual reimbursement of $500 for Wellness related events registration/sponsor fees.

Home-office stipend for remote employees

During these unprecedented times, Peloton offers remote employees the ability to reimburse purchases for their at-home office, not exceeding $500.

Onsite gym

Professional Development Benefits

Tuition reimbursement

Peloton has partnered with Gradifi to help pay down your student debt and pay for your children's future education.

Promote from within

Continuing education stipend

Peloton provides $5250 annually of financial assistance for certain education related expenses to foster & encourage the professional development of our team members.

View full list of perks + benefits

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