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New York City,, NY

Senior Manager Performance Marketing, Core Content, Peacock at NBCUniversal (Greater NYC Area, NY or Remote)

| Greater NYC Area | Remote
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Company Description
At Peacock, the dynamic streaming service from NBCUniversal, you'll find more than a job. You'll find a fast-paced, high-flying team for unique birds who want to be at the epicenter of technology, sports, news, tv, movies and more. Our flock works hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment.
As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork and talent.
Here you can fly to new heights!
Job Description
We are looking for you - a dynamic, data-driven, best-in-class talent to join the Peacock team as the Senior Manager of Core Content. This is a critical role within the Growth Marketing organization, specifically the Performance Marketing pod.
As the Performance Marketing Senior Manager - Core Content, you will help plan and execute always-on/evergreen digital marketing campaigns for Peacock's portfolio of content. This includes but is not limited to: NBCUniversal's portfolio of branded content (USA, Syfy, E!, Bravo, etc.), film studios (Universal, Sony, Dreamworks, etc.), and Live Sports & Events, with the goal of optimizing media to drive efficient subscriber acquisitions and build excitement and demand for Peacock content.
Day-to-Day Responsibilities:
  • Own the performance marketing strategy for NBCUniversal core content working with the library content team to ensure content is promoted to relevant audiences and positioned in line with the communication strategy.
  • Work with cross-functional teams to strategize and execute always-on/evergreen marketing campaigns for core content, focused on Paid Social, Paid Search, In-app & OTT media, Programmatic, and Affiliates.
  • Work closely with the performance marketing agency to plan and optimize spend across channels toward driving efficient Peacock subscriber acquisition.
  • Liaise with media channel owners, creative team, platform/vendor partners and key marketing stakeholders to implement best practices across paid media tactics using Peacock's first party and third party to inform decisions while staying true to the Peacock brand.
  • Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return on ad spend - focus on finding and driving high quality Peacock subscribers determined by lifetime value.
  • Help manage the performance marketing budget and expenses working closely with Director, Performance Marketing.
  • Seek and develop innovative testing ideas and strategies that leverage identified opportunities as well as changes in technology and consumer behavior.
  • Build, develop and mentor a top performing performance marketing team who will be responsible for supporting the day-to-day functions that bring our always-on/evergreen campaigns to live.

  • Bachelor's degree
  • 3-4+ years direct performance marketing experience preferred
  • 2+ years' experience managing junior team members
  • Experience driving paid revenue from a subscription product preferred, with a focus on digital subscriptions.
  • Track record for successfully driving digital audience/customer growth and revenue through paid media on both desktop/mobile/tablet web and within IAP.
  • Excellent or Advanced project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.

You might also have:
  • Experience at a media agency, creative agency, or working directly for a brand marketing team.
  • Experience either buying media directly through prominent ad network like Facebook, Snapchat, TikTok, Reddit or Google and/or supporting media buying teams via creative asset development/procurement.
  • Experience marketing entertainment brands and content.
  • Excellent oral and written communications skills.
  • Self-motivated and results oriented with a high regard for attention to detail.
  • 2-3 years building, overseeing, and developing a diverse team. Demonstrated commitment to diversity and inclusion with proven success creating and sustaining a diverse, open and inclusive culture.
  • Experience managing large paid media budgets and a deep understanding of finance and budgeting.
  • Ability to analyze, interpret data and use insights to inform marketing campaigns and make recommendations.
  • Ability to effectively influence and communicate cross-functionally with all levels, exceptional verbal and written communication skills.
  • Hands-on leader who gets in the trenches to drive work forward and manage a high output.
  • Experience working in a highly fast-paced environment, being accountable and learning from mistakes.
  • Strong passion for television, movies, entertainment, and technology.
  • Ability to both think strategically and execute tactically.

Additional Information
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.
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Where we are

While, NY and LA are just two of our hubs, NBCUniversal owns and operates over 20 different businesses across 30 countries, with offices across the globe.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • CSSLanguages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • BrightScriptLanguages
    • HTMLLanguages
    • ReactLibraries
    • ReduxLibraries
    • GraphQLFrameworks
    • Node.jsFrameworks
    • DynamoDBDatabases
    • IBM CloudantDatabases
    • Microsoft Sharepoint Mobile ApplicationsDatabases
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS

What are NBCUniversal Perks + Benefits

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

An Insider's view of NBCUniversal

What’s the vibe like in the office?

Exciting! We all pass the vibe check! Great conversations between all levels regardless of role or title.


Scrum Lead, Operations & Technology

What kinds of technical challenges do you and your team face?

We have multiple projects that are complex and require a good coordination of resources from multiple teams. While this is challenging, I have to give kudos to every member of our team that works very hard on these projects while working on day-to-day troubleshooting tasks.


Principal Site Reliability Engineer, Operations & Technology

How has your career grown since starting at the company?

I started at NBCU as a QA Analyst, testing the NBC Sports App on multiple Platforms, and in 2019, I was promoted to Sr. QA. During my time on this team, I supported Monday Night Football, 2 Superbowls and 4 Olympic Games (and even won an Emmy for the Rio Olympics in 2016!) In Feb of 2022, I moved to Peacock OneApp and I was promoted to manager.


Manager, Quality Assurance, Peacock

What unique initiatives do you have that encourage innovation?

I encourage my team to do research and approach their tasks from different perspectives. I reward success, but I also remind them that failure is a great learning experience.


Engineering Manager, Peacock TV

What are some social events your company does?

Our Employee Resource Groups have hosted such a variety of events, both virtually and in-person. I’ve had a chance to attend paint nights, pumpkin carving, one-on-one speed networking dates with other women in tech, movie premiere events and learning about different cultures/cuisines in celebration of AAPI month! There’s always something going on!


Software Engineer, Operations & Technology

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