Justworks
Our mission is to help entrepreneurs and businesses grow with confidence.
New York, NY
Hybrid

Director, Product Marketing (Payments and HR Tools)

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Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

The mission of Justworks’ Product Marketing team is to deliver the right product, to the right audience, using the right message. We love using products as a vehicle to represent the voice of the customer and foster strategic innovation by translating our deep understanding of customer and market needs into product opportunities. 

We’re looking for a seasoned Product Marketing leader who’s well versed in B2B and/or B2B2C SaaS and has experience building and scaling high-performing Product Marketing teams. 

As the Director of Product Marketing, you will oversee all Product Marketing capabilities across multiple product domains, including: go-to-market strategy, positioning and messaging, customer, market, and competitive research, driving adoption of existing products and features, and making build/buy/partner recommendations. You’ll be responsible for recruiting, leading, and developing high-performing teams of Product Marketers. You’ll partner with Product, Design, and Product Strategy leadership to influence and craft the overall vision and strategy for your product domains.

In this role, you’ll be a key member of the Product Marketing leadership team, helping to shape and scale the function as it grows exponentially over the next few years. You’ll be responsible for owning and scaling core Product Marketing processes and operations across departments and multiple product-lines, leveling up the team in terms of skill sets and best practices, setting the overarching vision and goals for the team, and ensuring the voice of the customer and market are integrated into everything we do.

Your Success Profile

What You Will Work On

  • Recruit and lead high-performing teams of Product Marketing Managers across multiple Payments and HR Tools product domains. You’ll mentor your teams to improve their skills and empower them. You’ll create psychological safety and a culture of belonging, learning and growth. 
  • Lead your team to execute on go-to-market strategies that drive ongoing product and feature adoption, growth, and retention
  • Work alongside Product leadership to shape the product strategy and priorities for your product domains
  • Bridge the gap between Justworks’ corporate-level strategy and the product strategy for your domains, ensuring Product Marketing initiatives and investments thoughtfully align to overarching business goals 
  • Identify opportunities to drive differentiated value propositions for our customers and product-driven growth via build/buy/partner recommendations
  • Own and maintain overall processes and operations for the Product Marketing department, in partnership with product and cross-functional stakeholders 
  • Guide the team to be strong customer advocates and to leverage market, competitive, and customer insights to influence our product direction and go-to-market strategy
  • Guide the team to set, measure, and report on Product KPIs and metrics that ladder up to Justworks’ overall Product strategy and outcomes
  • Own and develop an Associate Product Marketing Manager program to develop an internal pipeline of high potential Product Marketing talent 

How You Will Do Your Work

In any Product Marketing role, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following competencies:

  • Customer focus - builds strong customer relationships and delivers customer-centric solutions.
  • Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
  • Nimble learning - actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
  • Results-driven - consistently achieves results, even under difficult circumstances.
  • Strategic mindset - anticipates future trends and implications accurately; articulates credible pictures and visions of possibilities that will create sustainable value.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

  • Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
  • Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
  • Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
  • Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. 
  • Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.” 

Qualifications

  • You have a minimum of 8+ years of work experience in Product Marketing for tech/software products, preferably B2B
  • You have a minimum of 4 years of experience building and managing high-performing teams
  • You have strong analytical skills; you excel at synthesizing market, competitive, and customer insights into clear takeaways and recommendations
  • You have a strong, well-rounded Product Marketing skill set across go-to-market strategy, positioning and messaging, research, and pricing, packaging and monetization
  • You are a strong communicator and storyteller, communicating concepts and ideas in different formats depending on the need, and revise your approach.
  • Experience crafting high-impact marketing plans with clearly defined value propositions and product messaging
  • You set high standards for yourself and others and are able to help others meet these with a growth mindset. You create psychological safety for your teams to grow. 
  • You have experience working on mobile products
  • You have a product mindset and track record of working well with and earning the respect of product teams
  • Knowledge or experience in HR or payments space a plus
  • Experience working in a fast-paced, startup environment 


Please Note: Justworks requires all new hires to be fully vaccinated within six weeks of their hire date as a condition of employment unless you qualify for a reasonable accommodation. For additional information on our policy, please click here.Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, veteran status, or any other legally protected status. 

Our DEI Commitment

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What are Justworks Perks + Benefits

Justworks Benefits Overview

People are our most prized asset. We do hard work, and we’ll always work hard to take care of you.

Culture
Volunteer in local community
Whether it's through Justworks-sponsored initiatives or in pursuit of a cause that matters to you, get paid while you're giving back. All Justworks’ employees get up to five fully-paid volunteer day
Partners with nonprofits
Justworks.org is creating equitable access to entrepreneurship for early-stage minority- and women-owned businesses through its annual grant program.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Justworks’ dedicated program manager for Diversity and Inclusion (D+I) oversees the company’s formal practices and policies.
Highly diverse management team
Justworks is committed to constantly improving our diversity, equity, and inclusion initiatives across the entire company.
Mandated unconscious bias training
Diversity manifesto
At Justworks, we believe it takes diversity of identity, culture, and life experience to create a world in which starting, running, and joining a growing business is an accessible option for all.
Diversity employee resource groups
Justworks has eight Employee Resource Groups (ERGs) that are all committed to making the company's work culture more diverse and inclusive.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Justworks employees can contribute up to $2,500 annually to their FSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Justworks offers its employees multiple wellness perks including access to Talkspace, Classpass, Gympass, and a complimentary membership to Headspace.
Mental health benefits
Justworks offers employees access to Talkspace and an annual complimentary membership to Headspace.
Financial & Retirement
401(K)
401(K) matching
Justworks will match up to $1,000 of your 401k contributions dollar for dollar per year.
Company equity
As a Justworker, you have a stake in the company you work every day to build. All Justworks offer letters include equity and Justworkers can continue to earn more over time with promotions and tenure.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Justworks Family Matters Employee Resource Group hosts events throughout the year for employees and their families to participate.
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Pet friendly
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Enjoy access to top-notch medical, dental, and vision insurance with the options you need to feel secure and take care of yourself, your way. Justworks offers plans with 100% covered premiums for individuals and 90%+ covered premiums for families.

Taking care of yourself doesn't end with having good health insurance, especially when it comes to dealing with stress or issues in your life outside of work. Get free access to Talkspace, the leader in anonymous, accessible, and professional online therapy. Plus, with Health Advocate, you’ll have legal, financial, and medical bill resources at the ready.

We carefully vet the benefits and perks we offer in Justworks. That means you get access to all the same great options as our customers, plus everything that’s still in beta — all while helping to make our product even better.

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