Senior Manager, Programmatic Media at SmartAsset

| Greater NYC Area
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About Us:

SmartAsset is an award-winning financial technology company pursuing the singular mission of empowering people to make smart financial decisions. Recently named one of Y Combinator's Top 100 companies of all time, we have raised more than $50 million in venture capital. Our personal finance tools, calculators and content reach more than 45 million people each month. 

We’ve been featured in hundreds of publications including The Wall Street Journal, CNN, Mashable, TechCrunch, The New York Times, The Washington Post, US News & World Report, TIME, Reuters, Businessweek, Barron’s and many more.

About you: 

SmartAsset is looking for a Senior Manager, Programmatic to help oversee the strategy and execution of programmatic and direct-sold campaigns. These campaigns will drive meaningful growth to SmartAdvisor, our financial advisor lead generation business, where we match consumers with financial advisors in their area. You'll bring expertise in managing large direct response digital campaigns to hit profitability targets. A successful candidate should be a direct response marketing expert in programmatic advertising, highly analytical, and committed to making data-driven decisions. This position reports to the VP of Digital Marketing.

Responsibilities:
  • Campaign management: own and scale ROI-positive lead generation campaigns through programmatic and direct-sold opportunities, particularly on native and display
  • Strategy: guide SmartAsset’s programmatic approach and testing roadmap with your expert-level ad tech knowledge of DSPs, DMPs, 1st/3rd party data segmentation, etc.
  • Analysis: own analysis of campaign performance and govern a self-directed testing schedule based on learnings
  • Oversee display and programmatic media buying to generate leads for financial advisor matching platform
  • Manage profitable campaigns across a variety of display opportunities
  • Source ad tech providers and new marketing platforms
  • Conduct A/B tests and execute optimization strategies to improve performance
  • Report results regularly to management using direct response marketing KPIs
  • Work closely with Product and Design team to improve profitability

Required Skills and Experience:

  • 3-6+ years of direct response digital marketing experience, driving profitable acquisition, exceeding ROI goals and contributing to revenue growth (lead generation strongly preferred)
  • Proficient with Google Campaign Manager & DV360
  • Expert-level understanding of programmatic marketing and associated ad tech
  • Strong quantitative analytical skills, including use of Excel
  • Technically adept with a pulse on trends and innovations within adtech
  • Ability to partner effectively with product management, ad operations and engineering
  • Ability to juggle multiple, competing priorities under tight deadlines 

 Perks:

  • Catered lunch three times per week
  • Casual dress code
  • Weekly happy hours
  • Regular team social activities such as a company book club, sports leagues, community service opportunities and more
  • Benefits package including medical, dental and 401(k)
  • Professional education reimbursement program
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases

Location

NoHo is a trendy neighborhood where creative meets chic.

An Insider's view of SmartAsset

What are some social events your company does?

We have a happy hour in the office every Friday at 4, which is such a nice way to end each week a little early and hang out with your colleagues. We also get to do awesome team events each quarter if we hit our goals. My team has done things like ax throwing, pasta making classes, fancy dinners, and go-karting!

Amanda

Director of Paid Acquisition

What projects are you most excited about?

SmartAsset's focus on their users opens opportunities for developers, product managers and stakeholders to collaborate for the most seamless user experience. The tech team is always implementing the most up to date technologies for the project ranging from telephony, state machines, front and back end frameworks, etc.

Brett

Software Engineer

What makes someone successful on your team?

True to one of our core Smart Values of being data driven, everyone on the team must know their data inside and out. Each individual on the team uses data to not only tell a story of what is happening, but also to gain insights into new possibilities. Some of the biggest opportunities the team pursues are the result of being data driven.

Mihir

Vice President of Business Development

How do you make yourself accessible to the rest of the team?

We have a real "roll up a chair and chat" kind of culture, whether it is problem solving or just checking in. I sit in a very visible spot in the office with a small stool next to my desk for impromptu chats and catch ups.

Suzanne

SVP Sales

How do you collaborate with other teams in the company?

One of SmartAsset’s core values is that we collaborate and you can really see it in play every day at the office. For every project, we work cross-functionally to determine our path forward. We know that by working together, we can build the best products for our users.

Laura

Product Manager

What are SmartAsset Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Recreational Clubs
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
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