Senior Manager, Retention Marketing

| Remote | Hybrid
Sorry, this job was removed at 7:02 a.m. (EST) on Saturday, October 24, 2020
Find out who's hiring remotely in Greater NYC Area.
See all Remote Marketing jobs in Greater NYC Area
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Company Description

Quartet is a healthcare technology and services company on a mission to improve the lives of people with mental health conditions. We connect people to the right care at the right time. Our collaborative technology and range of services bring together physicians, mental health providers, and insurance companies to effectively improve patients' health and drive down healthcare costs. Backed by $160.5 MM in venture funding from top investors like Oak HC/FT, GV (formerly Google Ventures), F-Prime Capital Partners, Polaris Partners, Deerfield Management, Centene Corporation, and Echo Health Ventures, Quartet is headquartered in NYC and is currently operating in several markets across the United States — Pennsylvania, Washington, Northern California, New Jersey, North Carolina, Louisiana, and Illinois.

About the team & Opportunity

Quartet is hiring an experienced Sr Manager, Retention to join the Marketing & External Affairs team. This person will own engagement marketing across all established user channels (providers, patients and systems). The focus of this role will be establishing value add segments across multiple channels, including email, SMS and fax. The ideal candidate has a passion for segmentation and optimization of the user journey, and would be comfortable working in deep collaboration with copywriters, performance marketers and subject matter experts. This person will have a passion for growing a healthcare brand among patients, providers, and health plans in communities nationwide, analyzing, testing and segmenting across core audiences.

Accountabilities:

  • Develop and activate targeted campaigns for Quartet’s customer channels, including patient, referring providers and mental health care providers. Lead with email marketing, extending into a multi-channel ecosystem, including SMS and fax.
  • Evolve provider channels, with an emphasis on both growing supply and increasing the engagement of existing providers digitally
  • Work with Performance Marketing and Product teams to ensure cohesion of experience across shared channels
  • Liaise with Markets, Care Options and Care Navigation teams to plan, execute and measure efficacy of campaigns
  • Collaborate with Business Operations to set targets and validate digital funnel growth metrics. Effectively optimize against those targets
  • Ensure alignment with business goals in relation to value propositions/CTAs, defining segmentation and drip strategies to deliver the most effective messages to the right audiences at the right time, while identifying and rectifying barriers to customer success
  • Socialize plans for continuous improvement across Operations and Product teams. Incorporate lessons learned and industry best practices into future marketing campaigns

Minimum Qualifications:

  • 7+ years working in house on retention campaigns, with deep segmentation experience. Healthcare experience preferred, ideally across both provider and patient segments
  • Marketing automation expertise, including knowledge of key concepts and recent experience with the latest best practices for workflows, triggers, personalization, segmentation, targeting and drip campaigns
  • Marketing automation certification (Hubspot, Oracle/Eloqua, Adobe/Marketo, Salesforce/Pardot) desired
  • Modern marketing campaign management skills, including message/offer/content creation, persona development, targeting and segmentation strategies and database hygiene
  • Business writing to translate and scale marketing solutions, engineering concepts that translate into multi-channel key messages through the customer journey
  • Recent experience with Salesforce, Simon Data, Pardot, Mandrill and/or SendGrid

Employee Benefits for Quartet include: Unlimited vacation, volunteer opportunities, team events, mental healthcare coverage of 15 free therapy sessions + unlimited copay reimbursements, medical, dental + vision coverage, generous parental and military leave, commuter benefits, 401K, and stock option grants.

Want to know what Quartet life is like? Click here to meet our team.

 

Quartet is committed to building a diverse team and fostering an inclusive culture, and is proud to be an equal opportunity employer. We embrace and encourage our employees' differences in race, religion, color, national origin, gender, family status, sexual orientation, gender identity, gender expression, age, veteran status, disability, pregnancy, medical conditions, and other characteristics. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Quartet does not accept unsolicited headhunter and agency resumes. Quartet will not pay fees to any third-party agency or company that does not have a signed agreement with Quartet.

 

Please note: Quartet interview requests and job offers only originate from quartethealth.com email addresses (e.g. [email protected]). Quartet will also never ask for bank information (e.g. account and routing number), social security numbers, passwords, or other sensitive information to be delivered via email. If you receive a scam email or wish to report a security issue involving Quartet, please notify us at: [email protected].

 

Have someone to refer? Email [email protected] to submit their details to us.

 


Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Location

NY

Similar Jobs

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about Quartet HealthFind similar jobs