WHO WE ARE:
The Growth team is responsible for scaling the organization through marketing and advertising. We are the engine that brings the company new customers in order to make ALL the dogs happy. Our team is close-knit - we like to have fun and joke around, and we're often found nerding out on consumer behavior. If you find the challenge of reaching new dog parents online (and elsewhere) fun, come join us! Also if you know a good dad joke or two, that's a plus.
WHO WE’RE SNIFFIN’ FOR:
Does digital marketing and SEO optimization make you howl? If you answered yes to these questions, we should chat. BARK is a fast-growing business for people who absolutely love dogs. The SEO Senior Manager will lead SEO strategy for all BARK lines of businesses (BarkBox, Super Chewer, Eats, and Bright Dental). This role will focus on search engine optimization and content creation. We're looking for a growth hacker who can manage the SEO tools themselves and not rely on external agencies. Somebody who is an analytical, hard-working digital junkie that gets your fix by analyzing/optimizing landing pages, performing keyword research, and creating rich SEO content. Somebody with a proven testing methodology, and ability to provide detailed reporting and site recommendations.
KEY DUTIES:
- SEO
- Lead SEO strategy for BARK
- Provide copy and landing page optimization recommendations for optimal search engine marketing
- Recommend changes to website architecture, content, linking and other factors to improve SERP position for targeted keywords .
- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.
- Perform ongoing keyword discovery/research.
- Work closely with the development team to ensure SEO best practices and code are properly implemented on site.
- Provide detailed conversion + keyword rank reporting on the impact of SEO.
- Provide detailed forecasts on the potential future value of SEO.
- Content
- Lead content strategy as it pertains to SEO.
- Collaborate with the content and dev teams to provide site recommendations that drive SEO rich content creation and programming.
- Accelerate growth of organic search traffic through regular audits of the sites’ content, tech functionalities and competitors.
- Identify gaps in BARK’s content and recommend new topics as needed.
- Lead the strategy for the migration of content from Barkpost.com to a new site.
EXPERIENCE:
- 5+ years of experience scaling a direct to consumer SEO program and how it relates to content marketing.
- Experience in managing larger site changes (i.e moving landing pages to new domains, etc.)
- Experienced in using SEO to drive measurable down funnel conversions.
SKILLS & QUALIFICATIONS:
- Independent leader, driven, self-starter, and excited by fast paced environments!
- Deep understanding of SEO, necessary content categorization and structure.
- Data-driven - experienced at designing measurement practices, reporting on content marketing performance, and using performance metrics to optimize strategies.
- Resourceful - able to source agencies, vendors, freelancers, designers as needed to support content creation.
- Well versed in Google Search Console, Analytics, and various other SEO research tools (ex. Brightedge, etc.).
- And of course, must love dogs
This position is a full-time position. It is remote to start, and then will be located on-site at our office in NYC. We offer health insurance for both you and your pup, 401k, wonderful team lunches, cold brew on tap, and a dog to pet anytime you wish.
ABOUT BARK:
Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.
Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.