Senior Manager, Social Media

| Greater NYC Area
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About Rent the RunwayRent the Runway (RTR)  is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel, accessories and home decor from 700+ brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.”About the RoleRent the Runway is seeking a Senior Social Media Marketing Manager to join our growing Brand Marketing & Content team. This role will lead the social strategy, content creation and direction of social media marketing and community engagement across existing and new social channels for the brand, including Instagram, Twitter, TikTok, YouTube, Pinterest and more. This role’s mission is to effectively communicate the Rent the Runway brand, products and services across key social channels through original, multimedia content to rapidly grow our social audience. This position is part of the Marketing team and reports to the Senior Director of Brand Marketing & Content. This person should have proven experience operating and performing social media strategy and accounts in a fast-paced, dynamic, growing company environment.The ideal candidate is an experienced professional with a passion for knowing what will resonate socially, get ahead of what's trending, and a knack for responding to trending cultural moments in real time across key social platforms. Ultimately, you are a strategic, creative and analytical thinker who will plan and optimize creative programming while overseeing all social initiatives to ensure engagement, growth, brand consistency and increased web traffic and acquisition. Responsibilities will also include analyzing metrics across all platforms to report on performance and recommendations for optimizations. What You’ll Do

Design and oversee social media strategy to align with business goals and brand growth

  • Direct social strategy, working with teams to implement across social channels 
  • Build brand awareness on social media platforms 
  • Manage social calendars and cross-channel publishing schedules
  • Develop original franchises that bring our brand strategy to life
  • Collaborate closely with key partners and stakeholders across Marketing/Creative

Manage social media team, channels and day-to-day activities including: 

  • Lead a team and contribute to individual performance, while coaching and empowering them
  • Generate, edit and analyze content (original text, images, video, graphics, etc) that builds meaningful connections and encourages community members
  • Optimize and maintain company pages within each social media platform
  • Curate, brief and edit user-generated content in line
  • Track and document Social budget on an on-going basis 
  • Oversee social analytics tool usage and implementation
  • Partner with CX leadership to manage “Social CX” Team who lead customer engagement on social across (1) resolution and (2) engagement. 

Optimize social channels to increase follower growth and reach of social channels

  • Ownership of all analytics and reporting across every social channel; responsible for identifying trends, outlining key learnings and recommendations
  • Improve organizational development aspects that would improve content
  • Compile reports for management showing results (ROI) on a consistent basis

Who You Are

  • 5+ years experience running social media, digital or content strategy across multiple platforms for a fashion, retail or lifestyle brand
  • In-depth knowledge and understanding of social media platforms, social audiences and how each platform can be deployed in different scenarios with creativity 
  • Proven track record with creative content production and campaign development 
  • Familiar with fast-paced, tech-driven creative and marketing environments
  • Excellent written, verbal communication and presentation skills
  • Demonstrated experience setting up / optimizing processes aimed at improving workflow
  • Cultivate strong cross-functional relationships 
  • Fluent in content production workflow, especially planning, tracking and management
  • Experience partnering with leadership and true understanding of Marketing & Creative teams 
  • Highly collaborative self-starter, driven by creative excellence with a finely tuned aesthetic sense
  • Prior experience and/or passion for the fashion or rental industry is a plus 
  • Bachelor’s degree

Benefits:

At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:

  • Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
  • Universal Paid Parental Leave for both parents + flexible return to work program  - because we know your newest family member(s) deserve your undivided attention.
  • Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
  • Exclusive employee subscription and rental discounts -  to ensure you experience the magic of renting the runway (and give us valued feedback!).
  • Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered.
  • 401k match - an investment in your future.
  • Company wide events and outings - our team spirit is no joke - we know how to have fun!
  • Hybrid Work - when our corporate employees return to the office post COVID they will have the option to work remotely 2-3 days a week, in accordance with Company policies. 

Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.

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Location

10 Jay Street , Brooklyn, NY 11201

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