Company Overview

At Memorial Sloan Kettering (MSK), we’re not only changing the way we treat cancer, but also the way the world thinks about it. By working together and pushing forward with innovation and discovery, we’re driving excellence and improving outcomes.
 
For the 28th year, MSK has been named a top hospital for cancer by U.S. News & World Report. We are proud to be on Becker’s Healthcare list as one of the 150 Great Places to Work in Healthcare in 2018, as well as one of Glassdoor’s Employees’ Choice Best Place to Work for 2018. We’re treating cancer, one patient at a time. Join us and make a difference every day.

Job Description

**Please upload your cover letter and resume as one PDF**

The Development Department’s Digital Strategy & Marketing team is seeking a passionate, strategic, creative, highly motivated Senior Marketing Associate to join its team. The Digital Strategy & Marketing team manages a revenue-driving, multi-channel digital program. Donations go to pioneering research and patient care at MSK and are vital to creating new and better treatments for cancer patients worldwide.

You will:

• Create, manage and execute multi-channel donor acquisition and conversion campaigns, continually optimizing toward campaign goals
• In collaboration with the Marketing Manager and agencies, build and scale paid media channels – search, social and display – and assist in shaping the performance marketing strategy
• Work with team to evaluate the impact of all paid media campaigns against business goals and provide marketing analytics reports as needed
• Drive collaboration with various stakeholders and leverage and improve internal processes
• Support team with agency relationship management
• Stay up-to-date on all digital marketing channels – especially search, social and display – to discover new opportunities

You are:

• Mission-driven and passionate about fundraising
• A driven marketer and expert in lead-generation with a thorough understanding of how to use paid media for acquisition
• Proficiency in the following channels – paid search, paid social, and display, and the following platforms – Facebook Ad Manager and YouTube Ads
• Experience with website and landing page best practices including testing and optimization methodologies
• Must be highly organized, detail-oriented and self-motivated with very strong project management skills
• A strategic thinker who stays on top of tactical execution and deadlines and revenue goals
• Deeply curious about digital marketing trends, platform capabilities, and best practices
• Detail oriented, organized, and capable of multitasking with enthusiasm and efficiency in a fast-paced environment
• A positive, collaborative team player who takes pride in personal and team success

You have:

• A Bachelor's degree and minimum 4 years in marketing with an intimate understanding of paid media, both traditional and emerging channels (8 years of experience required in lieu of a Bachelor's degree)
• Lead generation experience, donor acquisition a plus
• Strong desire to raise funds for cancer research
• Data-driven acumen and deep understanding of marketing analytics
• A solid knowledge of website analytic tools
• Superior project management skills, with the determination and ability to drive a project from concept to launch
• The ability to think creatively and innovatively
• Strong interpersonal and written communication skills

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Closing

MSK is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sexual orientation, national origin, age, religion, creed, disability, veteran status or any other factor which cannot lawfully be used as a basis for an employment decision.  

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.