The Role

There’s not a better time to join Cove. Cove launched in 2018 and is growing rapidly. As an end-to-end DTC migraine management platform, Cove fills an important gap in migraine care and offers the convenience so many have lacked. We have enthusiastic customers who love our brand, are constantly expanding our product portfolio and working on exciting partnerships! We aspire to be a lot more to customers than a destination for medication, and building a real community for migraine sufferers is core to the way we envision building.

We’re looking for a self-motivated and agile customer marketer to lead the development and execution of our lifecycle marketing strategy for Cove. This role is critical in driving acquisition of new Cove customers, as well as deepening engagement and increasing retention in our existing customer base. A passion for creating and fostering a quality customer experience — especially through email and SMS marketing — is key. We look for teammates who are curious, kind, and proactive and who will challenge us at every turn — asking the tough questions and ensuring that our commitment to our customer is never, ever sacrificed.

This role reports to the VP of Marketing for Cove.

What you’ll do:

• Customer Lifecycle Management. Create strategies and tactical plans that fully maximize customer lead generation, conversion onboarding, up-sell, and retention opportunities. Utilize email, SMS, site pop-ups, landing pages, lead-capture, referral programs, etc

• Day-to-Day  Campaign Management.  Own the execution campaigns, including creative briefs, audience segmentation,, tagging links, scheduling emails, setting up tests, quality assurance, and deployment.  

• Testing Agenda Creation. Conceptualize, build and implement frameworks for aggressive testing and continuous improvement 

• Optimization. Drive improvement across email KPIs including deliverability, open rates, click rates, conversion rates, opt-out rates, and revenue.  

• Reporting.  Build meaningful reports and analyses. Translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy. 

You’re the right person for this role if you are:

• Results-Driven. A data-obsessed, analytical thinker who knows how to grow a business by using quantitative and qualitative findings.

• Consumer-focused. Thoughtful marketer who is able to view marketing through the lens of the migraine sufferer to effectively craft marketing strategies to serve them best.  

• A cross-functional team member.  A proactive, business partner who can effectively execute across different business units and can clearly articulate actionable information to influence data-driven business decisions. 

• Creative. Can ideate on interesting ways to engage the customer, has a strong point of view and can effectively communicate that vision. 

• Adaptable.  Able to work in a fast-paced environment, be flexible, and quickly adapt to new data and priorities. 

You should have:

• 4+ years of email and/or marketing management preferably in a fast-growing DTC start-up environment 
• Expertise working with a CRM program/ESP — Iterable a BIG plus 
• Experience with customer engagement tools for lead capture, reviews and referral program and more (similar to yotpo, friendbuy, etc)
• Outstanding analytical skills and ability to use data to optimize 
• Strong attention to detail, process optimization and problem solving skills 
• Passion for continuous improvement and appetite to experiment in multiple marketing channels 
• HTML/CSS email coding experience a plus