Team
Parsley Health is an ambitious, mission-driven team that’s reinventing primary care to help people live healthier lives.

Through our advanced whole-body approach, Parsley Health has helped thousands of people reverse and prevent health problems while achieving their health and wellness goals. Our work is inspired by our patient’s journey and our actions are focused on impact and results. We thrive in a dynamic, high-paced work environment, while appreciating what it means to be healthy and well.

You
Help to build Parsley Health’s community to create and share our brand and mission to bring human, whole-body medicine to the world.

Responsibilities

• Develop overall email strategy and own execution to drive user activation and reacquisition.
• Drive performance across a variety of email campaigns including transactional, acquisition, onboarding, content promotion and reacquisition campaigns, constantly refining communications across the consumer lifecycle.
• Define KPIs and compile weekly/monthly reporting for all major insights. Share insights/trends with the team and with key stakeholders
• Develop and optimize drip email programs and define the business logic behind customization, campaign prioritization, and frequency caps
• Develop targeting and personalization strategies to deliver relevant content to users.
• Continuously A/B test to learn and optimize KPIs and iterate on our email program.
• Partner cross-functionally to plan editorial calendar for email (and other relevant touch points).

Qualifications

• 3+ years of experience across all facets of email marketing, including campaign strategy/development, messaging, customer segmentation, lifecycle optimization, deliverability, and AB/multivariate testing with specific experience in B2C, preferably in the ecommerce or direct-to-consumer services space
• Experience and comfortability in analyzing and manipulating data in Excel, Domo, and Hubspot, especially to draw meaningful insights that inform current and future strategy
• Strong combination of being data-informed and creative, while knowing how to effectively balance the two to achieve results
• Ability to balance short-term gains with long-term impact. Ability to foresee the long-term impact of those short-term gains and properly utilize that knowledge to determine the appropriate next steps
• Familiarity with HTML and web content management systems. Experience with database management systems strongly preferred.
• Experience utilizing the full capabilities of an ESP/CRM
• Experience with deliverability and CAN-SPAM regulations
• Highly collaborative with a passion for analytics, innovative marketing, and creative excellence
• Excellent written, verbal, and presentation skills
• Ability to manage multiple priorities in a fast-paced environment
• Highly knowledgeable about industry best practices and future trends

Benefits

• Competitive salary
• Equity stake
• Free Parsley Health Complete Care membership!
• Full medical, dental, and vision insurance
• Commuter benefits
• Generous 4+ weeks of paid time off

 At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we are able to serve our members.