Senior Marketing Manager, Demand Generation at Transfix

| Greater NYC Area
Sorry, this job was removed at 11:33 a.m. (EST) on Monday, August 12, 2019
Find out who's hiring in NYC.
See all Marketing jobs in NYC
Transfix, named one of Forbes' "Next Billion-Dollar Startups" in 2018, is the leading freight marketplace that's transforming the $700 billion trucking industry, connecting shippers to a national network of reliable carriers. Fortune 500 companies such as Anheuser-Busch, Unilever, and Target rely on Transfix to handle their most important FTL freight needs. With instant pricing tools, guaranteed capacity, data-driven insights, and reliable service, Transfix is changing the world of transportation one load at a time. Join us, and leave a positive impact on the environment as we help reduce the carbon footprint caused by the 65 billion wasted miles on the road.
Based in New York City, Transfix is backed by top VC firms including New Enterprise Associates (NEA), Canvas Ventures, and Lerer Hippeau. The company has raised more than $78.5 million in funding.
The problems we solve everyday are real and require creativity, grit, and determination. We are building a culture that challenges norms while fostering experimentation and personal growth. We're hiring team members who are passionate and are energized by the vision to simplify and transform one of the largest and most complex industries through technology, data and a strong commitment to customers. 
We are looking for a Marketing dynamo, with tons of energy and a go-get-em attitude. Our lean and mean marketing team needs a jack of all trades to fill this critical role. Our marketing team is growing and looking for a B2B Demand Generation Manager to join our team. We are a creative, team first group who loves to collaborate within our own team and throughout sales and engineering teams.
Reporting to the VP of Marketing, you’ll have the opportunity to grow our customer base and directly impact the growth of the pipeline through digital, direct response, and account-based marketing programs. You’ll help us establish new channels for driving demand and increasing marketing qualified leads, create traction with go-to-market approaches, report on key metrics, and drive strategy through the optimization and analysis of email, paid social, SEM, content marketing, events & conferences, direct marketing programs, and more. This role is a highly visible, hands-on, and metrics oriented position that requires a high degree of excellence in both strategy and execution.
If you’re excited about transforming an industry, being part of an innovative culture, and making a positive impact on the environment, send us your resume.

Responsibilities Include:

  • Develop and execute high-impact, multi-channel B2B marketing strategies to generate large volumes of quality marketing leads (MQLs) that grow our customer base 
  • Partner with our Sales Team to create and scale a demand gen strategy that incorporates account based marketing outreach to top prospects and customers 
  • Develop a deep understanding of key audience segments and map content and marketing collateral to their buyer journey and sales buying stages
  • Create and build out Pardot drip and nurture campaigns, assets, and workflows that generate net new leads and nurture database contacts to pipeline
  • Collaborate with Content Marketing, Product Marketing and Sales to produce content to support demand gen and sales efforts and manage content generation as needed (i.e. case studies, whitepapers)
  • Partner with Sales to drive activations at industry conferences and events
  • Test and recommend new channels, acquisition approaches, and A/B tests 
  • Create and manage all paid digital programs from strategy to execution, including search, social, display, retargeting, syndication, and more
  • Develop and manage dashboards/reports to track campaign success and analyze performance data to prove ROI
  • Develop a quarterly plan to manage and allocate budget, establish a spending strategy and cost per lead, first meeting metrics
  • Coordinate with Sales and Marketing Operations to optimize campaigns: Salesforce tracking, engagement/lead tracking and direct sales opportunity creation

What You Bring To The Team:

  • 5+ years of B2B demand generation marketing experience, including lead acquisition and executing full lifecycle marketing campaigns
  • Proven track record of developing demand generation programs that drive growth
  • Take a data-driven approach to customizing marketing assets and optimizing campaigns, website, and landing page conversion paths
  • Experience working closely with leadership team and sales executives to develop marketing processes, strategies, and content requirements
  • Expertise in marketing automation and CRM tools - preferably Pardot and Salesforce
  • Analytical mindset with ability to track and report on campaign performance metrics
  • Ability to multi-task in a high-volume, fast-paced and entrepreneurial environment without sacrificing attention to detail
  • Extremely organized, self-starter, detail-oriented, and ability to manage multiple projects simultaneously
  • Excellent verbal and written communication skills 
  • Ability to thrive in a collaborative, cross-team, cross-cultural environment.
  • Bonus points for experience working with B2B clients in retail, CPG, manufacturing, and food & beverage 

To all recruitment agencies: Transfix does not accept unsolicited agency resumes and will not be held responsible for any fees related to unsolicited resumes.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases

Location

Transfix borders the famous Times Square neighborhood and is close to all the main subway lines – there is nothing you won't find here!

An Insider's view of Transfix

What are some social events your company does?

Transfix has a culture committee dedicated towards creating events that cater to our team’s unique interests. From Game Night to Transfixgiving Dinner, our events are a healthy mix of both in-house team bonding to outdoor team building experiences.

Jenni

Social Media Specialist | Employee Experience

What are Transfix Perks + Benefits

Transfix Benefits Overview

Transfix covers 100% medical benefits for all full-time employees, as well as provides flexible paid vacation.

We have amazing catered lunches every Friday, and a kitchen that is stocked with snacks / drinks throughout the week. Depending on the season, we have avocados for days. Not to mention, there's enough cold brew on tap to win the Kentucky Derby!

Lastly, we have a cultural committee called "Guardians of the Galaxy" that meets bi-monthly to make sure each month has it's fair share of fun office events. Maintaining a fun and inclusive office culture that keeps employees engaged it very important to us.

Culture
Friends outside of work
Eat lunch together
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Team workouts
Transfix's team fitness initiatives include in-office yoga and fitness classes weekly.
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Company sponsored family events
Transfix sponsors family oriented events annually.
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Transfixers enjoy free lunch on Fridays from restaurants around NYC.
Game Room
Stocked Kitchen
Happy Hours
Recreational Clubs
Relocation Assistance
Our relocation assistance plan offers a maximum reimbursement of $5000.
Professional Development Benefits
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

Our Medical, Vision, and Dental plans are 100% paid—we got you covered!

More Jobs at Transfix3 open jobs
All Jobs
Finance
Data + Analytics