The Role 

We’re looking for a creative, data-driven marketer to help us define, launch, and scale our growth channels.

You must be comfortable in a fast-paced environment (really fast — Picnic just launched!), able to operate and coordinate across multiple teams and vendors / agencies, and context-switch with ease. You will be responsible for executing the strategy for the channels you manage, with a focus on rigorous measurement of performance, testing, and optimization. You will have the opportunity to work with offline and online media, collaborate with our internal brand and design teams to ensure that our unique brand voice is carried through each channel, and partner with our product and analytics teams to understand the user journey for each campaign and adjust the channel strategy accordingly.

We look for teammates who are curious, kind, proactive, and will challenge us at every turn. This is an incredible opportunity to help build a healthcare brand that people can truly love.

This role reports to the GM of Picnic.

You’re the right person for this role if you:

• Ruthlessly analytical — comfortable leveraging large amounts of data to drive decisions; passionate about continuous testing and optimization, with a strong understanding of the intricacies and unique attributes of every step in the marketing funnel
• A fast learner who can pivot quickly — you will analyze early performance indicators and integrate learnings into each subsequent campaign as we always push to get better
• Passionate about brand and customer experience
• Proficient in Excel, and familiar with data visualization tools (Looker, Tableau, Datorama); understanding of testing approaches, including A/B tests and incrementality tests
• A deeply collaborative team player with a hands-on mentality and a ‘no task is too small’ attitude 
• Excited​ ​to​ ​be​ ​part​ ​of​ ​a​ ​growing​ ​team,​ take initiative, and drive results; happy to step out of your “core” role and flex in new areas as business need demands
• Motivated by working in a high-energy, constantly-changing startup environment
• Passionate about Picnic’s mission to make access to allergy relief easier and more affordable for millions of people 
• Strong communicator — you can easily explain your rationale in a business sense 

Some things you will work on: 

• Own, report, and optimize growth for key paid channels; end-to-end management of strategy, planning, execution, budgeting, analysis and optimization
• Maintain the daily, weekly and monthly analytics and reporting for the different marketing channels
• Continually test and learn — work with the growth and design teams to create hypotheses, structure and analyze smart tests, and advance initiatives that work
• Talk to our customers and analyze customer data, transaction history, and other KPIs; turn qualitative and quantitative customer insights into recommendations that move the business forward (and fast)
• Partner with marketing teams across Thirty Madison org to share findings and best practices

You should have: 

• 4+ years experience in user acquisition and data-driven marketing at a ecommerce or D2C company (bonus points if it’s with a high-growth subscription business)
• Strong understanding of and demonstrated work with customer acquisition channels, offline and online (bonus points for any experience with SEM, podcast, or TV)
• Comfort working with and maintaining relationships with agencies, vendors, and creative partners
• Expert knowledge of Google Analytics, Google Suite, and Excel; demonstrated ability to identify trends / patterns with data points; Google Tag Manager, Instapage, Looker experience a plus
• Genuine curiosity and passion about marketing and staying current with new ways to reach customers
• A bias to action