Senior Marketing Manager, Independent Restaurants

| Greater NYC Area | Remote
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BentoBox empowers restaurants to own their presence, profits and relationships. The hospitality platform disrupts third-party services that come between the restaurant and the guest. BentoBox puts the restaurant first and offers tools that drive high-margin revenue directly through the restaurant’s website. BentoBox is trusted and loved by over 7,000 restaurants worldwide including The Meatball Shop, Joseph Leonard, Union Square Hospitality Group, Major Food Group, Rose’s Luxury, Eleven Madison Park & many more. Learn more at www.getbento.com

BentoBox is seeking a Senior Marketing Manager, Independent Restaurants to join our rapidly growing team.  Reporting to the VP Growth, this role will be directly responsible for developing and executing the go-to-market strategy that drives demand and revenue growth for the independent Restaurant Segment.  This role will be responsible for deeply understanding their customer segment, and creating compelling, customer-centered messaging and positioning that speaks to customer problems and solutions. This role will take that messaging and implement it through end-to-end campaigns and programs that drive awareness, engagement, conversion, expansion, and retention for the segment.  This role will work cross-departmentally within the Marketing organization and build close working relationships with their key counterparts within the Sales and Customer Success organization. 

The ideal candidate is a skilled small business, transactional marketer with past experience marketing SaaS solutions to new small businesses.  This candidate is a metrics-driven leader, with extensive experience in creating repeatable, scalable, demand generation engines.  The candidate should be passionately focused on our customers and driven by helping our customers thrive.

Our environment is fast-paced and requires balancing scrappiness with scale, gut with data, and planning with action. This is a high visibility role requiring excellent communication and accountability.

Responsibilities

  • Develop and execute go-to-market marketing strategies to drive Independent Restaurant revenue growth
  • Build and deliver an integrated go-to-market plan for the Independent Restaurant market segment 
  • Create customer-centered messaging/positioning for the segment
  • Identify, develop and execute integrated marketing campaigns and programs that drive customer engagement, activation, conversion, expansion and retention
  • Develop customer-centric communications strategies and compelling content to elevate the customer journey and engage customers 
  • Analyze and improve each step of the sales funnel by transforming complex data into actionable insights and strategies
  • Create an online experience that enables customers to learn about our solutions and compels them to buy
  • Identify and track measurable growth metrics (upsell, cross-sell, churn) for your lifecycle programs that you test, scale and report regularly to senior management.
  • Collaborate with sales leadership to align on joint priorities, set quarterly goals, gain commitment and support for demand generation programs, and identify areas of pipeline opportunity and risk
  • Build effective, scalable systems and process to navigate rapid growth/change
  • Identify new opportunities for growth, acquisition, expansion and retention on an ongoing basis

Skills and Attributes

  • 7+ years experience marketing technology to SMBs; hospitality experience is a plus 
  • Proven hands on experience building integrated marketing plans and managing marketing campaigns and tactics to completion
  • Proven experience managing multi-channel, B2SB marketing campaigns targeting small business accounts across all channels (digital, email, social, OOH, DM, etc)
  • Deeply skilled in strategic storytelling
  • Experience creating customer-centered messaging and positioning
  • Experience driving leads through a customer-centered website experience
  • Previous experience collaborating with highly driven sales teams as demonstrated through a solid understanding of sales funnel and obsession about optimizing and scaling its end-to-end success
  • Creative and collaborative mentality, eager to implement feedback and ideas from the broader marketing team, sales team and other internal stakeholders.
  • A self-starter that can work in a fast-paced environment
  • Creative thinker that can adapt to new marketing strategies and tactics
  • Strong project management, analytical and collaborative skills
  • Experience with Salesforce CRM and Pardot or similar marketing automation is preferred
  •  

What We Offer

  • Competitive salary + equity 
  • Health insurance (medical, dental, and vision) - BentoBox covers 100% of healthcare premium costs
  • 401k plan with company match
  • Life insurance and disability plans 
  • Commuter benefits
  • Flexible vacation plan
  • Paid parental leave
  • Professional development opportunities, including a yearly learning stipend
  • Perks when dining with BentoBox customers such as tip reimbursement
  • Making a positive impact on the hospitality community

BentoBox is committed to fostering, cultivating and preserving a culture of diversity, equity, and inclusion.

BentoBox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • SalesforceCRM

Location

584 Broadway, New York, NY 10012

An Insider's view of BentoBox

What’s the vibe like in the office?

The vibe in the office is amazing and the camaraderie is unmatched. You really feel like you are part of a huge family. Everyone has a smile on their face and is always willing to help make you feel comfortable.

JR

Sales Specialist

What's the biggest problem your team is solving?

We're literally helping restaurants, bars, cafés, coffee shops, restaurant groups, catering companies, food trucks, lobster shacks and fast casual spots all succeed in their mission of hospitality. That, and helping them drive revenue to help their bottom line.

Pat

Sales Team Lead

What makes someone successful on your team?

Our most successful team members have a “do whatever it takes” attitude because they put the customers first. They exhibit relentless perseverance in the face of adversities. It can be scary and exhausting, but it’s also thrilling and rewarding.

Melissa

Onboarding Manager

What is your vision for the company?

Our vision is to be the technology that elevates every interaction between the restaurant and its guests.

Krystle Mobayeni

CEO

How has your career grown since starting at the company?

I came from a bartending career working for Union Square Hospitality Group, specifically at Gramercy Tavern. Working as a sales specialist at BentoBox has been an entirely unique learning experience in communicating with restaurant owners and management. I've quickly been able to gain an even wider set of outreach skills.

Ali

Sales Specialist

What are BentoBox Perks + Benefits

BentoBox Benefits Overview

At BentoBox we care about you, your well-being, and your future. We provide comprehensive benefits including full health insurance (Medical, Dental, Vision), 100% healthcare premium cost coverage, 401k match, Unlimited PTO, and remote working support.

Culture
Partners with Nonprofits
BentoBox has partnered with nonprofits such as the Food Education Fund, The Okra Project, and No Kid Hungry.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
BentoBox is committed to fostering, cultivating and preserving a culture of diversity, equity, and inclusion.
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
BentoBox sponsors an office kickball league!
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
BentoBox offers an annual Learning and Development stipend that employees can put towards continuing education, conferences, and more.
Diversity Program
Cross functional training encouraged
Promote from within
Continuing Education stipend
BentoBox offers a yearly learning stipend to help employees with their professional growth.
Online course subscriptions available

Additional Perks + Benefits

One perk that is unique to BentoBox? Employees can expense their tip at ANY BentoBox restaurant, and with 7000 customers and counting, that's a lot of dough.

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