Senior Marketing Manager, Lifecycle - Keeps at Thirty Madison

| Greater NYC Area
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About Thirty Madison 

Thirty Madison is building the premier healthcare company for people with chronic health issues. Through our novel approach to care delivery, powered by our proprietary platform and brands built around specific chronic conditions, we combine the best of specialist-level healthcare with the convenience of telemedicine.

In just three years, we’ve built four brands on top of our platform: Keeps (for men’s hair loss), Cove (for migraine), Evens (for GI conditions), and our newest brand, Picnic (for allergies). We’re growing rapidly, recently raised a $140m Series C, and are backed by some of the best healthcare and consumer investors, including HealthQuest Capital, Mousse Partners, Bracket Capital, Polaris Partners, Johnson & Johnson, Maveron, Northzone, among others.

This year, we are honored to be included on Built In's 2021 list of Best Places To Work in New York City and Best Midsize Companies To Work For. This recognition is a true testament to our hardworking team and company culture. As we continue to grow, we pride ourselves on finding passionate individuals who truly embody our core values and mission each and every day.

The Role

At Keeps, our mission is to be the first and last place a guy has to go to keep his hair. Since our founding in 2018, we have quickly scaled revenue growth; have helped hundreds of thousands of guys take action to stop hair loss and; as of 2020, have become the biggest DTC brand in the men’s hair loss space.

We’re looking for a self-motivated and agile Sr Lifecycle Marketing Manager to assist in the development and execution of our lifecycle marketing strategy for Keeps. This role is essential to driving acquisition of new Keeps customers, as well as deepening engagement and increasing retention. A passion for creating and fostering a quality customer experience — especially through Email and SMS marketing — is key. You will be comfortable in a fast-paced environment (like, really fast) and able to operate and coordinate across multiple teams, as well as constantly test and validate new ideas. 

The ideal candidate lives and breathes the customer lifecycle journey; can’t sleep knowing there’s an opportunity to improve conversion, engagement & retention. This person will succeed in this role if they are customer-obsessed, analytical, detail-oriented and have a strong understanding of CRM marketing technology. We look for teammates who are curious, kind, and proactive and who will challenge us at every turn — asking the tough questions and ensuring that the quality and personalization of our message is never, ever sacrificed. 

This role reports to the Associate Director, Retention. 

Some of what you will be working on will be: 
  • Support day-to-day operations of the Keeps CRM program, including email marketing and SMS marketing, by supporting campaign development, setup, QA and reporting across the Keeps customer lifecycle (including transactional, acquisition, post-purchase, reacquisition, and engagement campaigns) 
  • Own our marketing email and SMS message calendar, making updates and changes as needed and communicating them internally
  • Write creative briefs for marketing emails and CRM campaigns. Own managing copy, creative, and HTML coding process. 
  • Drive improvement across email KPIs including deliverability, open rates, click rates, conversion rates, opt-out rates, and revenue. 
  • Track, measure, and report on CRM channel performance and present learnings and optimizations across the business.
  • Work closely with creative teams to deliver best-in-class templates, content and communications that maximize user engagement.

You should have:

  • 3+ years in a data-driven lifecycle marketing role, developing and execute on heavily personalized CRM strategies with a focus on email and SMS. Preferably in a fast-growing e-commerce start-up environment. 
  • Expertise with ESP/CRM tools such as Iterable is a huge bonus in order to be able to build and execute on multichannel CRM automations, marketing campaigns, segmentation and audience creation, and reporting directly from the platform. 
  • Manage and execute on A/B testing strategy, with the ability to suggest actionable, data-driven next steps to stakeholders
  • Expertise with customer engagement tools for lead capture, reviews and referral programs and more (similar to yotpo, friendbuy, etc). 
  • Working knowledge of HTML/CSS

Bonus Points:

  • Experience working in a highly regulated industry like healthcare or finance
  • Direct experience working with Iterable and/or Looker 
  • Some experience driving strategy in addition to executing
  • Experience pitching in on graphic design or copy for CRM
  • Experience with the technical side of CRM (data structure and deliverability in particular)
  • More robust email coding experience (can build templates from scratch using HTML/CSS, not a WYSIWYG editor)
Benefits for full-time Thirty Madison employees:
  • Competitive salary packages and career development opportunities
  • 100% coverage on many health, dental, and vision insurance plans
  • 401k with a match, commuter benefits, and FSA
  • Budget for the technology tools you need — whether it’s a laptop, monitor, or special software
  • Annual $750 vacation stipend and $750 wellness allowance

We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions. Please contact us to request accommodation.

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Technology we use

  • Engineering
  • Product
    • AWS (Amazon Web Services)Languages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • CircleCIFrameworks
    • JestFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • NestjsFrameworks
    • NextsjsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • KafkaDatabases
    • AsanaManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • NotionManagement

Location

Thirty Madison’s office is just south of Midtown Manhattan, easily accessible from multiple subway lines and commuter rails, and just a few blocks from Madison Square Park.

An Insider's view of Thirty Madison

How would you describe the company’s work-life balance?

I really appreciate that Thirty Madison has tools put in place that show the company truly values work-life balance. We have monthly Refresh Days where the whole company is off, and we also have an annual vacation stipend offering $750 for people who take a full week off during the year, encouraging us to detach and take a vacation!

Michelle

People Business Partner

What's the biggest problem your team is solving?

"Infrastructure" can be an overloaded term. To me, Infrastructure is everything up, down and to the sides of the code that Engineers are writing. Our goal is to abstract those bits away, so we can guarantee safety, speed and reliability by default. That way Engineers can focus on building features that deliver value to our patients.

Lawrence

Engineering Manager

How has your career grown since starting at the company?

Thirty Madison has provided me with the opportunity to work with individuals who share experiences and expertise with one another daily. We are a savvy team that cares about employee development and self-growth. It is through collaboration and curiosity that I’ve become #bettereveryday both inside and outside of our organization.

Em

Learning and Development Specialist

What is your vision for the company?

Thirty Madison’s goal is to improve the lives of people with chronic conditions. For Cove this means to meaningfully help every migraine sufferer. We are here for our patients, whether they want to connect with a doctor or just be better informed. Migraine holds way too many people back in leading the lives they want to, and we need to change that.

Caroline

General Manager of Cove

What are Thirty Madison Perks + Benefits

Thirty Madison Benefits Overview

-Competitive salary, equity, and career development opportunities
-100% coverage on many health, dental, and vision insurance plans
-Pre-tax commuter benefits, 401k, and FSA
-Budget for the technology tools you need — whether a laptop, monitor, or special software
-Unlimited vacation days and annual $750 vacation stipend

Culture
Partners with Nonprofits
Thirty Madison partners with Non Profits such as the Arthur Ashe Institute for Urban Health to help the underserved get education and access to medical treatment.
Friends outside of work
Eat lunch together
Intracompany committees
Thirty Madison has committees for DEI, Future of the Office and Social, all comprised of volunteers that rotate during the year to make sure we are driving the right initiatives and events.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Thirty Madison provides a reimbursement for wellness expenses alongside a fully covered premium Calm app membership for mindfulness and meditation.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
During COVID, Thirty Madison provides up to $1,000 a month to cover incremental childcare and/or distance learning costs.
Generous Parental Leave
We provide 14 weeks of paid leave for the primary caregiver and 7 weeks of paid leave for the secondary caregiver with the option of a flexible return to full-time work.
Flexible Work Schedule
We're big believers in a flexible work schedule that takes both your needs and your co-workers' needs into consideration.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Some Meals Provided
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
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