Senior Marketing Manager, Online

| Greater NYC Area | Remote
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BentoBox empowers restaurants to own their presence, profits and relationships. The hospitality platform disrupts third-party services that come between the restaurant and the guest. BentoBox puts the restaurant first and offers tools that drive high-margin revenue directly through the restaurant’s website. BentoBox is trusted and loved by over 7,000 restaurants worldwide including The Meatball Shop, Joseph Leonard, Union Square Hospitality Group, Major Food Group, Rose’s Luxury, Eleven Madison Park & many more. Learn more at www.getbento.com

BentoBox is seeking a Senior Marketing Manager, Online to join our rapidly growing team. Reporting to the VP of Growth, this person will work with Product Marketing, Brand, Segment Marketing, and channel owners to increase website traffic, improve conversion rates, deepen engagement of prospects and customers, and deliver sales hot leads.  This role is responsible for harnessing customer data, web analytics, and insights to optimize and bring to life an elevated end-to-end website experience.  The role is responsible for creating an overall site optimization strategy, including defining content needs, pathing, SEO and personalization, etc. The ideal candidate can think big while also diving deep into details to make decisions. They will be highly analytical and metrics-driven, with an eye always on creating the best customer journeys as we grow our business. 

Our environment is fast-paced and requires balancing scrappiness with scale, gut with data, and planning with action. This is a high visibility role requiring excellent communication and accountability.

Responsibilities

  • Own the BentoBox website (getbento.com) customer journey to ensure prospects and customers easily find the information they need and are inspired to take action
  • Develop & execute growth and optimization efforts for getbento.com.  Conduct regular analysis of acquisition efforts to identify inefficient segments of the funnel, find opportunities, and run experiments that drive sustainable and profitable growth
  • Work with Growth, Brand & Product Marketing  teams to launch new products, support marketing campaigns, and create optimized content to increase traffic, conversion, and sales
  • Implement online merchandising strategies that deliver Y/Y growth in visits, conversions, engagement, and expansion
  • Define and execute A/B testing for ongoing site optimization
  • Develop SEO site management strategy, roadmap, & execution.
  • Be the digital leader in defining key features and functions needed to drive conversion efficiency & personalization
  • Optimize essential digital products & merchandising features on the site including, filters, search, product recommendations.
  • Evaluate competitive landscape and identify opportunities to win online

Skills and Attributes

  • 7+ years in online marketing and merchandising, with a focus on marketing technology services to SMBs; hospitality experience is a plus 
  • Deep experience managing online customer acquisition/engagement/expansion efforts
  • Solid understanding of customer-centered marketing practices and how they translate to online marketing
  • Deep understanding of the evolving online marketing landscape
  • Proven experience managing implementing testing frameworks and testing programs at scale, including with A/B testing (ex. Optimizely, Google Optimize), Analytics (eg. Google Analytics), and User testing (eg. UserTesting.com, surveys), 
  • Highly skilled with Excel and data analysis
  • Passionately focused on our customers and driven by helping our customers thrive
  • Proven track record of delivering results
  • Highly organized and self-motivated, but also collaborative and able to work with a team
  • Confident and adaptable, passionate about product and working in a fast-paced environment

What We Offer

  • Competitive salary + equity 
  • Health insurance (medical, dental, and vision) - BentoBox covers 100% of healthcare premium costs
  • 401k plan with company match
  • Life insurance and disability plans 
  • Commuter benefits
  • Flexible vacation plan
  • Paid parental leave
  • Professional development opportunities, including a yearly learning stipend
  • Perks when dining with BentoBox customers such as tip reimbursement
  • Making a positive impact on the hospitality community

BentoBox is committed to fostering, cultivating and preserving a culture of diversity, equity, and inclusion.

BentoBox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • SalesforceCRM

Location

584 Broadway, New York, NY 10012

An Insider's view of BentoBox

What’s the vibe like in the office?

The vibe in the office is amazing and the camaraderie is unmatched. You really feel like you are part of a huge family. Everyone has a smile on their face and is always willing to help make you feel comfortable.

JR

Sales Specialist

What's the biggest problem your team is solving?

We're literally helping restaurants, bars, cafés, coffee shops, restaurant groups, catering companies, food trucks, lobster shacks and fast casual spots all succeed in their mission of hospitality. That, and helping them drive revenue to help their bottom line.

Pat

Sales Team Lead

What makes someone successful on your team?

Our most successful team members have a “do whatever it takes” attitude because they put the customers first. They exhibit relentless perseverance in the face of adversities. It can be scary and exhausting, but it’s also thrilling and rewarding.

Melissa

Onboarding Manager

What is your vision for the company?

Our vision is to be the technology that elevates every interaction between the restaurant and its guests.

Krystle Mobayeni

CEO

How has your career grown since starting at the company?

I came from a bartending career working for Union Square Hospitality Group, specifically at Gramercy Tavern. Working as a sales specialist at BentoBox has been an entirely unique learning experience in communicating with restaurant owners and management. I've quickly been able to gain an even wider set of outreach skills.

Ali

Sales Specialist

What are BentoBox Perks + Benefits

BentoBox Benefits Overview

At BentoBox we care about you, your well-being, and your future. We provide comprehensive benefits including full health insurance (Medical, Dental, Vision), 100% healthcare premium cost coverage, 401k match, Unlimited PTO, and remote working support.

Culture
Partners with Nonprofits
BentoBox has partnered with nonprofits such as the Food Education Fund, The Okra Project, and No Kid Hungry.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
BentoBox is committed to fostering, cultivating and preserving a culture of diversity, equity, and inclusion.
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
BentoBox sponsors an office kickball league!
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
BentoBox offers an annual Learning and Development stipend that employees can put towards continuing education, conferences, and more.
Diversity Program
Cross functional training encouraged
Promote from within
Continuing Education stipend
BentoBox offers a yearly learning stipend to help employees with their professional growth.
Online course subscriptions available

Additional Perks + Benefits

One perk that is unique to BentoBox? Employees can expense their tip at ANY BentoBox restaurant, and with 7000 customers and counting, that's a lot of dough.

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