Senior Marketing Manager - Walmart Team

| Greater NYC Area | Hybrid
Sorry, this job was removed at 7:39 a.m. (EST) on Saturday, April 24, 2021
Find out who's hiring in Greater NYC Area.
See all Marketing jobs in Greater NYC Area
Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

About the Opportunity and Your Role

The Senior Marketing Leader, Walmart Team is critical to unlocking demand, building brand awareness, and strengthening our partnership for Harry’s with our Tier 1 retail partner, Walmart. Walmart is a key strategic partner for our future success at Harry’s, and we intend to supplement the current merchant relationships with breakthrough success and growth via a deep marketing partnership.

The Opportunity

Walmart just announced that their internal agency, WMG, has relaunched as Walmart Connect. With the transformation comes new vision and new priorities as the company strives to become a top ten advertising platform in the United States within five years.  Walmart has published 3 goals for the media branch of the company: 

  1. Increasing its opportunities for digital ad campaigns across all three of its digital platforms (Walmart.com, Pickup & Delivery, and the Walmart app). 
  2. Creating new, innovative in-store marketing experiences through adding media activations on in-store TV walls and self-checkout screens. 
  3. Broadening its offsite media opportunities, making it significantly easier for advertisers to drive DR advertising for Walmart products across the internet. 

Leveraging data to understand customer behavior to inform attribution to sales, along with insights for VCI ROI will also be a centerpiece of the role.  This role will have the opportunity to harness Walmart’s vast omni-channel presence, the power of its closed-loop system and knowledge of its customer base to bring brands measurably closer to their intended audience no matter how they shop.  Walmart explains its closed-loop omnichannel media system in 6 steps: 

  • A shopper makes a purchase through any Walmart commerce stream. 
  • Their shopper data is matched to a U.S. household. 
  • Their shopper data is cataloged in Walmart’s first-party omnichannel dataset.  
  • Walmart uses this data to create audience segments for digital ad campaigns on Walmart digital platforms, as well as off-site. 
  • Advertisers serve targeted ads on Walmart media streams. 
  • Shopper transactions are mapped onto customers’ ad exposures on- and off-site and are reported in advertisers’ ad performance dashboards.

The Role

This role represents a pioneering opportunity to lead new breakthrough integrated retail marketing capabilities for our brands, while providing leadership influence and impact with Walmart.  This role should ultimately penetrate the marketing c-suite at Walmart, build annual marketing campaign strategies, and deliver a defined path within our JBP development.  This role will need to lead the co-creation of our 360 marketing campaign which should integrate with our broader brand and commercial priorities. As we achieve breakthrough success with Walmart, this leadership role will help to transfer our learning and knowledge proactively within the broader Retail Marketing organization, and will serve as a key partner to the Head of Retail, Brand GM’s, and Co-CEO leading the Commercial organization. This role will report directly to the Director of Retail Marketing.

About the Team

The Retail team is a critical function that drives our overarching commercial strategy and plans directly with our retail partners. Retail is responsible for all business fundamentals and marketing development at each retail partner, cultivating relationships across all functions – merchandising, marketing, store operations, and supply chain.  The Retail Team represents 60% of total company revenue contribution, and as we continue to expand into new brands and categories, the Retail Team will be a primary driver of future growth for the company.

Here's what you'll accomplish:

  • Responsible for co-creating innovative marketing programs with Walmart including ideation, execution, & post-program reporting, with a focus on 360° integration and strong ROI. They connect all available touchpoints across the shopper journey at Walmart with key insights including shopper missions, motivations, and brand/product attributes to help influence behavior and stimulate demand. 
  • Builds & maintains key relationships with Walmart’s merchandising, marketing, & ecommerce teams for Harry’s Inc, with a focus on building clear communication routines to proactively understand business challenges, identify opportunities, and advocate for core priorities.
  • Partners with internal partners across Harry’s Inc. including Brand, Design, Creative, Insights, and the Walmart retail team and agency partners, providing  insights-based recommendations and building the overarching marketing strategy and budget at Walmart. 
  • A key stakeholder in the Harry’s Inc. annual planning and budgeting process. They help translate Harry’s Inc. priorities into customized marketing solutions for Walmart to drive trial and deepen brand loyalty. They partner with Brand, Finance, and Retail team leadership on P&L management and efficient/effective trade & OpEx spending.

This should describe you:

  • Comprehensive brand marketing experience, to include business development and process management
  • Professional, enthusiastic, a solid team player that possesses a drive for results, thrives in a fast-paced environment, and easily adapts to changing priorities 
  • An innovative and creative leader who can build and develop comprehensive campaign strategies that unlock new value for Harry’s
  • Build and leverage comprehensive shopper learning plans, leveraging proprietary retail data, Harry’s customer insights, and new shopper insights 
  • A proven track record of working with senior management, with the ability to bring new thought provoking ideas and plans for consideration and execution
  • A model of collaborative behavior and a strong track record of partnering cross-functionally to deliver best in class marketing programs
  • Strong interpersonal, written/oral communication and presentation skills with experience presenting to internal and external leadership 
  • Extremely organized, dependable and self-motivated
  • Proactive, big picture thinker


Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

Read Full Job Description
Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • PlayFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • ReactFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • FigmaDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • TrelloManagement
    • DocuSignCRM
    • GladlyCRM
    • BrazeEmail

Location

Usually you will find us in SoHo (NYC) or Covent Gardens (London)! Both office locations are easy to get to and have lots of fun restaurants, bars, and shopping nearby.

An Insider's view of Harry's Inc.

What are some social events your company does?

I thrive at Harry’s because we have programs that support all of me as a black gay man. From leading our LGBTQIA+ ERG to cultural events like our annual Juneteenth celebration, I feel heard and seen in intentional ways.

Darren

CX Manager, Flamingo

What kinds of technical challenges do you and your team face?

As Harry's expands beyond razors, we are focused on building a platform that can support multiple brands, which is transforming our technical infrastructure. We're also collaborating with our data analytics team to better understand our customers, both present and future, and serve personalized and curated experiences to them.

Natalie

Software Engineer

What makes someone successful on your team?

Passion, creativity, and thoughtfulness—with a splash of silliness. You have to be willing to move quickly, test-learn, and be different (even if we fail sometimes)

Nicole

Head of Creative and Communications

How do you make yourself accessible to the rest of the team?

Each week my co-founder & I speak at our all-hands meeting, allowing us to openly share what’s on our minds. We host Q&As, Fireside Chats, Lunch N’ Learns, & I co-sponsor our Women’s Employee Resource Group, where I work with folks at all levels within the company.

Andy

Co-Founder & Co-CEO

How do your team's ideas influence the company's direction?

The People Team works to build and sustain a values-driven work culture that is centered around our employees by being progressive, fair and inclusive, and steeped in learning and development. We design and run thoughtful, people-first benefits and processes. We invest in our people's growth.

Nate

Executive Assistant to CPO and Head of DE&I

What are Harry's Inc. Perks + Benefits

Harry's Inc. Benefits Overview

We’re committed to providing our team with benefits that enhance their mental, physical, and overall well-being. Everyone has different needs, but we are happy to have benefits such as medical, dental, vision, FSA, as well as a 401K, access to Eden Health, and a quarterly wellness reimbursement. That's not to mention our bountiful snacks and catered lunch and breakfast once a week, in addition to free products from all of our brands!

Culture
Volunteer in local community
We participate in local events such as charitable races and local school events!
Partners with nonprofits
Every year, we set aside 1% of our sales to donate to charitable organizations that share our ambition to bring quality mental health care to men everywhere.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Our management team is a representation of our staff! We have a VP and C-Suite that is comprised of 50% women, and have hired from underrepresented communities throughout the leadership group.
Mandated unconscious bias training
We partner with Paradigm to deliver yearly unconscious bias training, and supplement with the People team's own efforts.
Diversity manifesto
Diversity employee resource groups
The Advocates, African Ancestry Collective, All Equals Women's Group, DNA (People of Color at Harry's), Fuerza Latina, and Pride at Harry's
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our FSAs are designed to stretch your dollars farther. These accounts trim off as much as 30% from your health care or dependent care costs because the money you put into an FSA comes out pre-tax.
Disability insurance
Harry's automatically provides a certain level of coverage for you, plus you have the option to purchase additional insurance for yourself and your dependents.
Dental insurance
We have two plans, one Standard and one Enhanced, with both plans covering preventative care at no cost.
Vision insurance
Our vision plan has Warby Parker as an in network provider!
Health insurance
We have three health plans based on your needs with varying deductibles, and no-to-moderate premium costs.
Life insurance
Wellness programs
We offer a variety of benefits - access to Eden Health, a Wellness Reimbursement Program, and a new fitness reimbursement program through our new medical provider.
Team workouts
Mental health benefits
Online and In-Person Mental Health resources, as well as Company wide mental health days!
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Harry's provides our 401K through Betterment. We match 2% of contributions up to 4% of an employee's annual salary.
Company equity
Every employee is offered a standard welcome grant of equity based on their level, with vesting over a 4 year period. Additionally, we have annual continuation grant bonus programs!
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
We offer 16 weeks of paid leave for all new parents, which applies to birth, adoption, and all paths to parenthood.
Family medical leave
Return-to-work program post parental leave
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
"My Time" - a flexible time-off policy that includes vacation, sick, and personal time. Additionally, we offer 16 weeks of paid parental leave, plus four weeks of customized re-boarding
Paid volunteer time
You have the opportunity to volunteer up to five full days per year. We also set aside 1% of sales to go back to charitable organizations and causes.
Sabbatical
A four-week, fully paid sabbatical after five years at Harry's. Unplug, unwind, and come back refreshed and ready to tackle the next big challenge.
Paid holidays
10 company-paid holidays per year.
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
We offer pre-tax commuter benefits through WageWorks.
Company-sponsored outings
Harry's has an annual company-wide offsite, holiday party, and other celebrations based on our big milestones!
Free snacks and drinks
Other snacks and drinks are provided, not to mention cold brew on tap.
Some meals provided
We provide catered breakfast every Wednesday before our company-wide Team Meeting, and catered lunch every Thursday.
Company-sponsored happy hours
Join the #happyhours slack channel to plan the next casual outing!
Pet friendly
Harry's pet policy is dog-friendly daily.
Relocation assistance
Fitness stipend
We give $150 a quarter towards health and wellness.
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Our CEO's Jeff and Andy host quarterly AMAs during lunch! In addition, other teams will share out what they're working on as various share-outs, beer & learns, and lunch & learns.
Promote from within
Mentorship program
Continuing education stipend
We have an incredible L&D program that allows you to use a yearly stipend for continuing education or other L&D-related expenses.
Continuing education available during work hours
We recently instituted "Grow Forth Friday" - a 2-hour block with internal and external learning opportunities offered.
Customized development tracks

Additional Perks + Benefits

The best thing about Harry's is we're constantly improving based on employee feedback. Our employee engagement survey, plus consistent feedback loops with our employees means that every year we are getting better and better. In 2019 we implemented a 401k match, more transparent People processes, an L&D stipend, and much more!

More Jobs at Harry's Inc.

Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about Harry's Inc.Find similar jobs like this