Yotpo
Yotpo, the leading eCommerce marketing platform.
New York, NY

Senior Marketing Manager at Yotpo

| Greater NYC Area
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If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce marketing platform, on a mission to help brands of all sizes accelerate their growth through exceptional customer experiences. Loyalty programs, SMS marketing, reviews, and visual user generated content are our bread and butter, but we have more solutions up our sleeve, too.

We have teams across the world, including the US, UK, Israel, Bulgaria and Australia — and we’re still growing. Yotpo secured a $230 million fundraising round in March 2021, our valuation is now $1.4 billion, and our primary goal is to deliver the best technology in the industry. You can hear all about it in our latest brand video.

https://youtu.be/eAdYLzvuvFo

Sound exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.

As Yotpo's Senior Marketing Manager, you will own a specific product line, and work strategically to create and implement marketing campaigns (through channels such as partners, email, events, webinars, paid acquisition and more) to increase lead generation, account engagement (ABM) and deal closures within the sales team. You work well with cross-functional departments such as partners, sales and client success to align on target accounts, quarterly goals and opportunities.

You will: 

  • Oversee the demand gen effort globally (North America, EMEA, ANZ) for a specific product line.
  • Develop a full funnel demand generation strategy for all segments for the specific product.
  • Run marketing campaigns and other awareness and growth initiatives end-to-end: you will design experiments, develop campaign strategy, and drive execution of the campaign through the entire buying cycle.
  • Be the ultimate product line expert - know the product’s strengths and weaknesses inside out, work closely with Product Marketing and Product to be ahead of your game on competition, buyer persona, key pain points and value props to feed into the Demand Generation funnel
  • Craft and deliver marketing campaigns  via relevant mediums and channels, including but not limited to our partners, web, email, events, paid acquisition and organic social media, to drive engagement, pipeline and ultimately ACV
  • Partner with Sales to develop account-based strategies to drive awareness and pipeline from target accounts; partner with SDR and AE teams to increase reach and efficacy of programs
  • Orchestrate, negotiate, prioritize and manage project deliverables with other members of the marketing organization
  • Analyze, report and optimize all demand generation programs based on ROI and demand gen and sales effectiveness
  • You’ll be measured by the following KPIs: Signups, MQLs, SALs, ACV

About you:

  • 3-4 years of experience in marketing, specifically in a demand generation role, ideally at an eCommerce software or B2B SaaS company
  • Deep understanding of the sales funnel within a B2B organization
  • Expert in driving product value to customers
  • Excellent in driving cross-functional efforts with multiple stakeholders and production dependencies.
  • Strong collaborator and easy to work with across time-zones
  • Experience working with a sales team to meet MQL and ACV goals
  • Keen eye for detail with an innovative approach to marketing 
  • Strong communication and presentation skills
  • Familiarity with sales & marketing software, preferably Salesforce and Marketo
  • Bachelor or University Degree
  • Must have a valid U.S. work authorization to apply

Bonus points for: 

  • Experience in fast growing tech startup / B2B SaaS / e-commerce.

If you don’t meet 100% of the qualifications outlined above, that’s okay! We believe in hiring people, not just skills. If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you

About Yotpo US:

  • 100% coverage of employee medical premiums; 90% coverage of dependent/family premiums.
  • Comprehensive dental, life, disability and vision coverage.
  • Generous PTO, holidays and flex days.
  • Company sponsored 401K matching.
  • Pre-tax Commuter and Healthcare benefits.
  • Paid leave for new parents and Dependent Care FSA.
  • Individualized career development, rewards and recognition.
  • Wellness and philanthropic programming and events.
  • In light of the global pandemic, all Yotpo teams are working in a remote capacity. When we return to the office, we expect we’ll be working in a hybrid model.

Yotpo’s employee-centric culture has consistently earned us coveted spots on Crain’s and BuiltInNYC’s Best Places to Work lists. Directly inspired by employee feedback, we create opportunities to bring our teams together. Yotpo programming includes quarterly events, educational fireside chats, summer outings, end of year celebrations, and affinity groups like Yotpo Cares and DEI-PO

You’ll be working alongside awesome people where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.

Yotpo is also committed to diversity, equity, and inclusion, and we want teammates who are similarly passionate about pushing for change in our industry.

Yotpo is for everyone, and we’re committed to anti-racist work. We welcome and employ people regardless of race, color,  gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer.

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Where we are

Astor Place is constantly in motion, the nexus point of an exciting, vibrant and artistic community with lots of coffee shops, restaurants, shopping and bars.. In light of the global pandemic, many Yotpo teams are working in a remote capacity.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • HTMLLanguages
    • CSSLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • Neo4jDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • JIRAManagement
    • TrelloManagement
    • WrikeManagement
    • WordpressCMS
    • SalesforceCRM
    • GainSightCRM
    • SalesLoftEmail
    • YeswareEmail
    • MarketoLead Gen
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What are Yotpo Perks + Benefits

Yotpo Benefits Overview

Yotpo’s employee-centric culture earned us coveted spots on Crain’s New York Business’ Best Place to Work as well as BuiltInNYC’s Best Places to Work. Yotpo’s initiatives and programming are directly inspired by employee feedback. These include a Mentorship Program, an expansive D&I program, affinity groups like Yotpo Cares and Women at Work, and continuous professional development for all. You’ll be working alongside awesome people at a diverse and inclusive company where your voice is heard and your perspective is encouraged.

In addition to all of these things, we enhance our employees' well-being with comprehensive benefits:
- Comprehensive healthcare: medical, dental, life, and vision
- 401K matching
- Generous PTO and summer flex days
- Commuter benefits
- Stocked kitchen of snacks and beverages
- Company outings and happy hours
- Individualized rewards and recognition
- Wellness and philanthropic programming and events
- Working with game-changing technology and the most progressive brands in eCommerce

Culture
Volunteer in local community
Partners with Nonprofits
We partner with some non-profits year over year (Knock Knock Give a Sock, Girls Inc) but also new non-profits each year influenced by the needs of our staff (unexpected cancer diagnoses, wildfires)
Friends outside of work
Eat lunch together
Intracompany committees
Yotpo provides a variety of committees including our Mentorship Program, an expansive DEI program, and affinity groups like Yotpo Cares and Women at Work
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Within the first half of 2019 alone, we grew our female management representation in NYC from 8% to 38%. We are dedicated to continuing gender & ethnic diversity progression on the leadership level.
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Yotpo employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Dental Benefits
Yotpo contributes 50% of dental premiums.
Vision Benefits
Yotpo contributes 50% of vision premiums.
Health Insurance Benefits
Yotpo pays 100% of premiums for medical coverage for employees, and funds 90% of premiums for medical coverage for dependents, up to certain amounts.
Life Insurance
Yotpo offers company-paid Short and Long-term Disability Insurance as well as company-paid Life Insurance.
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Yotpo provides up to 16 weeks of parental leave for the primary caretaker, at 100% pay
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Technically the beer is bottled, but it's free beer nonetheless.
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Each month, we host Yotpo Eats! The company caters lunch and it's the perfect excuse to step away from your desk, catch up with colleagues, and play 2 truths and a lie with new employees.
Happy Hours
Recreational Clubs
Our Volleyball team is going strong!
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Managers set aside budget to provide continued education dependent on employee requests or advancement opportunities.
Time allotted for learning
Customized development tracks

Additional Perks + Benefits

Full Health, Dental & Vision (Health 100% for employees, 90% for eligible dependents covered). 3% 401k match. 16wks paid leave for primary caregivers. Flexible Spending Account (FSA). Coffee on drip. Competitive commissions. Pre-tax commuter benefits. Company events. Employee referral program. Onboarding, interview, manager and continued training. Continued training and development. Fully stocked kitchen.

An Insider's view of Yotpo

How does your team reward individual success?

Since we touch most parts of the business & interact with clients every day, it's nice to be publicly recognized - whether in team meetings or larger company settings - to show that our efforts don't go unnoticed. This manifests in many ways, be it verbal encouragement, desired classes/seminars, a wine-tasting tour or oversight of certain projects.

Rachel Weller

Manager, Client Success

How do you collaborate with other teams in the company?

Communication becomes harder as a business grows, and therefore becomes more critical to success. I find that by identifying key players across teams whose perspective is essential to creating a holistic view of the business and meeting with those individuals on a regular basis, I can ensure each team's goals are factored into any decision we make.

Mike Kehrli

Director of Sales & Strategic Initiatives

How has your career grown since starting at the company?

I've seen my contributions impact the course of the company through 2 rounds of funding. I began as an outbound SDR and helped shape our outreach strategy, then led in a team lead capacity. I was recently the first AAE to successfully be promoted from that role into an AE. I'm incredibly optimistic about Yotpo's growth & my own growth here.

Jennie Xu

Mid-Market Account Executive

How do your team's ideas influence the company's direction?

To better understand what we need to change requires listening to our people. Whether it's additional management training or the implementation of CSM & Sales suggestions into product development, our best initiatives have come from the team.

Tomer Tagrin

CEO & Co-Founder

What makes someone successful on your team?

I have found that sharing best practices and possessing a willingness to learn are key factors in determining one’s level of success. I am very conscious of my strengths and weaknesses, allowing me to know where I can help others as well as where they can help me improve creates a dynamic process of growth within the team structure.

David Mascarenhas

Account Executive

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1 week ago
If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce marketing platform, on a mission to help brands of all sizes accelerate their growth through exceptional customer experiences. Loyalty programs, SMS marketing, reviews, and visual user generated content are our bread and butter, but we have more solutions up our sleeve, too. We have teams across the world, including

SMB Account Manager

Yotpo
Greater NYC Area
1 week ago
As a Yotpo Account Manager, you will drive incremental revenue by strategically partnering with existing customers in our SMB portfolio. You will sell additional products and/or expand the scope of existing packages, while navigating sales cycles across multiple product offerings.