About Us:
Founded in 2012, Gwynnie Bee offers an unlimited-access clothing subscription service that utilizes innovative technology to transform the lives and wardrobes of women. Fueled by data, we challenge fashion’s status quo with our revolutionary subscription model that allows women to access and experience endless clothing styles without limitations or commitment.

In 2017, Gwynnie Bee launched “CaaStle,” a new technology platform enabling retailers to offer an unlimited-access clothing subscription service business to complement existing business models. As an extension of Gwynnie Bee, CaaStle offers a turnkey solution to retailers.

Comprised of offices in New York City, Mountain View, New Delhi, Bangalore, and two distribution centers located in Groveport and Phoenix, at Gwynnie Bee you'll discover a data- centric team that thrives on collaboration, camaraderie, and productive feedback.

About the role:
We are seeking a Senior Marketing Manager to be responsible for a variety of acquisition marketing efforts across channels for our clients within our CaaStle vertical.  This is an outstanding opportunity for a smart, passionate, and data-driven marketer.

What you'll do: 

• Partner with retail client(s) to achieve objectives and grow new subscription
• Lead the strategy, process and execution of a variety of acquisition efforts including but are not limited to performance, affiliate and search
• Develop and iterate channel mix and spend allocation plan for client(s)
• Continuously optimize acquisition strategies to increase performance including A/B testing of message, content, images, offers, landing pages, audiences, and more
• Lead creative development of campaigns, ensuring retail brand essence and identity are transparent and messaging is consistent
• Partner with creative, operations and product teams to create compelling and effective acquisition efforts
• Use data to inform decision-making and make recommendations, improving our ability to meet client objectives and internal targets
• Communicate effectively with both internal and external stakeholders both verbally and written
• Partner and collaborate with Product, Engineering and Analytics teams to achieve objectives
• Keep up with industry trends and implement solutions to enhance acquisition efforts

We'd love for you to have:

• Experience:  5+ years of hands-on B2C marketing experience required, performance marketing a plus
• Education:  BA/BS degree required
• Successful track-record developing digital marketing plans, executing, measuring, and delivering on performance targets
• Strong project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations
• Experience presenting to senior stakeholder groups or external clients
• Understanding of CRM and how to measure and manage programs
• Experience executing and analyzing A/B or multi-variate tests. Comfortable in a rapid test & learn environment.
• Ability to form cross-functional relationships with the entire organization, particularly product development. This requires a collaborative spirit, compatible with company culture
• Highly motivated and high level of initiative
• Inspire confidence to work independently and in support of team goals and business objectives
• Exceptional Excel, data analysis, and data manipulation skills
• Interest in style a plus

Even if you don’t meet all of these qualifications above, we’d still love to hear from you. Tell us about your unique qualifications in your cover letter.

Gwynnie Bee is committed to equality of opportunity in employment. It has been and will continue to be the policy of Gwynnie Bee to provide full and equal employment opportunities to all employees and candidates for employment without regard to race, color, religion, national or ethnic origin, veteran status, age, sexual orientation, gender identity, or physical or mental disability. This policy applies to all terms, conditions and privileges of employment, such as those pertaining to training, transfer, promotion, compensation and recreational programs.