The Role

Alloy is looking for an experienced marketing pro to start and lead the marketing function supporting our rapidly growing company. As we expand, there is an opportunity to grow within the company and build a team, so the ability to work hard and the desire to learn are paramount.

We are a lean, fast-moving team that prefers to avoid meetings and focus on delighting our customers. We have to make our clients feel as special and loved as they are while also moving quickly and keeping track of all the moving parts.

You’ll be working with members of the team across all functions in our company - in particular, our CRO, CEO, COO, Head of Growth, and Customer Success teams. You’ll interface with prospects and customers while working alongside team members to drive the strategic vision for our marketing and brand efforts. Ideally, you have significant experience focused on B2B marketing aimed at banks and financial services. You're a strategist who can think at the ten thousand foot level and execute at the one inch level

About You

• Startup mindset: willingness to work hard, desire to learn, ability to pick up new tasks quickly and confidently, willingness to step up and self-manage with guidance
• 5+ years of relevant B2B marketing, brand and demand generation strategy with experience ideally in a Financial Technology (Fintech) firm
• Excellent creativity and confidence to share new ideas cross-functionally
• Engaging communication, organizational, time-management and prioritization skills
• Self-motivated, analytical, and ambitious with an entrepreneurial spirit
• Strong multitasker who can thrive working in a dynamic environment
• Passion for improving digital financial services and the identity landscape
• Desire to work with a small but growing team

Responsibilities Include

• Craft our brand differentiation strategy by analyzing customer behavior and conducting competitive research to define our company’s positioning
• Guide our in house creative team and hired agency about marketing projects they’ll be working on (ex: promotional campaigns for Alloy products or services, website, advertising banners, etc.)
• Develop, socialize and execute the go-to-market, brand and demand generation strategy plan to drive revenue generation, including demand generation campaigns to deliver qualified leads to sales
• Plan, implement and measure account, product, and events marketing programs covering customer and prospect communications identifying new opportunities or anticipated challenges
• Partner with and support Sales through the delivery of high impact events, seminars, user group meetings, trade shows, conferences and webinar programs ensuring agreement on priorities, adjusting as required by changing market conditions or emerging opportunities
• Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
• Launch and execute all marketing plans, campaigns, written content, and collateral across all PR and social media (twitter, facebook, etc.) channels
• Over time, manage additional marketing resources, tooling and programs as neededHow to Apply

How to Apply

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We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.