Smartly.io has an exciting opportunity for a Senior Marketing Operations Manager to join our global Growth Marketing team!

This role will lead our Hubspot implementation and provide oversight of the system to verify that leads are effectively captured, engaged, marketing qualified, and routed to sales when appropriate. You will also support the growth marketing team, to ensure campaigns adhere to digital best practices, align to the goals and interests of our target audiences, and achieve desired business outcomes and critical metrics.

To be successful in this role you are a high-level problem solver with a penchant for keeping track of details in an execution plan and have the ability to think empathically about target audiences. You will also need to be a creative idea generator in using digital as a strategy, possess excellent communication and organizational skills and the analytical abilities necessary to gather key business and user insights.

As the Senior Marketing Operations Manager at Smartly.io you will…

• Define funnel stages and set up Hubspot to capture and track leads across all Smartly.io digital properties
• Carry out segmentation of the database and collaborating with Growth Marketing to implement email marketing strategies, such as nurture programs or re-engagement programs

• Own high-quality conversion tactics, including strategies for data capture such as progressive profiling and predictive ICP scoring
• Make recommendations to Growth and Website teams to increase lead capture / engagement, such as via gated content
• Partner closely with Sales Ops to ensure that lead scoring and E2E lead management process are effectively delivering marketing qualified leads to sales
• Partner with Sales Ops to set up Salesforce and run reports on MQL creation and pipeline generation
• Assess of how our key marketing platforms (Automation, Salesforce) are setup and currently used to implement campaigns and make recommendations for technical, operational and process improvements
• Maintain the performance and health of the database through audience segmentation, content, images, send times, list hygiene, deliverability, etc.
• Build reports and dashboards to provide insight into marketing campaign results and measure campaign efficacy; including channel metrics, opportunity stages, pipeline contribution, and return on investment
• Create operational documentation including the mapping of workflows and procedures

We are looking for..

• 8+ years experience in Marketing Operations roles
• Experience with marketing Operations systems (especially Hubspot and Marketo)
• Strong analytical skills and the ability translate complex data into concrete and profitable marketing plans
• Experience planning and implementing multi-touch campaigns, including off-to-on and on-to-offline campaigns, nurture programs, and various types of paid acquisition programs
• Strong technical proficiency with platform integrations and marketing tech stack
• Preferred experience with migration between automation platforms (ie. Hubspot to Marketo)

#LI-MD