Senior Marketing Operations Manager (Growth Team) at Smartly.io

| Greater NYC Area
Sorry, this job was removed at 11:59 a.m. (EST) on Tuesday, January 25, 2022
Find out who's hiring in Greater NYC Area.
See all Marketing jobs in Greater NYC Area
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Smartly.io has an exciting opportunity for a Senior Marketing Operations Manager to join our global Growth Marketing team!

This role will lead our Hubspot implementation and provide oversight of the system to verify that leads are effectively captured, engaged, marketing qualified, and routed to sales when appropriate. You will also support the growth marketing team, to ensure campaigns adhere to digital best practices, align to the goals and interests of our target audiences, and achieve desired business outcomes and critical metrics.

To be successful in this role you are a high-level problem solver with a penchant for keeping track of details in an execution plan and have the ability to think empathically about target audiences. You will also need to be a creative idea generator in using digital as a strategy, possess excellent communication and organizational skills and the analytical abilities necessary to gather key business and user insights.

As the Senior Marketing Operations Manager at Smartly.io you will…
  • Define funnel stages and set up Hubspot to capture and track leads across all Smartly.io digital properties
  • Carry out segmentation of the database and collaborating with Growth Marketing to implement email marketing strategies, such as nurture programs or re-engagement programs
  • Own high-quality conversion tactics, including strategies for data capture such as progressive profiling and predictive ICP scoring
  • Make recommendations to Growth and Website teams to increase lead capture / engagement, such as via gated content
  • Partner closely with Sales Ops to ensure that lead scoring and E2E lead management process are effectively delivering marketing qualified leads to sales
  • Partner with Sales Ops to set up Salesforce and run reports on MQL creation and pipeline generation
  • Assess of how our key marketing platforms (Automation, Salesforce) are setup and currently used to implement campaigns and make recommendations for technical, operational and process improvements
  • Maintain the performance and health of the database through audience segmentation, content, images, send times, list hygiene, deliverability, etc.
  • Build reports and dashboards to provide insight into marketing campaign results and measure campaign efficacy; including channel metrics, opportunity stages, pipeline contribution, and return on investment
  • Create operational documentation including the mapping of workflows and procedures
We are looking for..
  • 8+ years experience in Marketing Operations roles
  • Experience with marketing Operations systems (especially Hubspot and Marketo)
  • Strong analytical skills and the ability translate complex data into concrete and profitable marketing plans
  • Experience planning and implementing multi-touch campaigns, including off-to-on and on-to-offline campaigns, nurture programs, and various types of paid acquisition programs
  • Strong technical proficiency with platform integrations and marketing tech stack
  • Preferred experience with migration between automation platforms (ie. Hubspot to Marketo)

#LI-MD


Meet Smartly.io

Bringing brands and people together smartly. We are building a platform that combines media buying, creative, and data to automate every step of digital advertising.

We manage 2.5B€ in ad spend and serve more than 650 brands worldwide, including eBay, Uber and TechStyle. Our technology liberates marketers from manual work and allows them to focus on what matters. 

As a fast-paced growth company, Smartly.io offers opportunities to maximize your learning and amplify your impact. With colleagues from 62 nationalities, you'll work in a collaborative and inclusive environment built on a culture of trust, transparency, and feedback. Join our global team of over 650 Smartlies in reshaping the future of marketing. Learn more at smartly.io/careers and smartly.io/our-leadership-and-culture.

We are a hybrid workplace where Smartlies have the flexibility to work at the office, from home, or a bit of both. We also offer programs for short-term remote work globally. 

We are currently running fully remote recruitment processes due to the global pandemic. Read more here.

Reasonable accommodation for people with disabilities

Smartly.io is committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our job application procedures and working environment. If you need assistance or have any questions please contact us at [email protected]

Read Full Job Description
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • RubyLanguages
    • FlowLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • CassandraDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • RabbitMQDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • HubspotCMS
    • HubSpotCRM
    • IntercomCRM
    • SalesforceCRM

Location

We put Smartlies' health first. While we have created more flexibility for Smartlies to choose where they work, we continue to follow all local health measures to ensure that our New York office remains open and safe for all who choose to come in.

An Insider's view of Smartly.io

What are some social events your company does?

We never take fun out of the mix at Smartly.io! Being a global company, we organize inclusive events to engage each member of our expansive community. From a virtual, 24-hour global birthday, to in-person offsites around the world, to a company cookbook with recipes shared from each of our locations, we truly believe in the value of connection.

Mari

Collaboration & Community Manager

What projects are you most excited about?

At Smartly.io we are most excited about continuing to work with our partners to solve challenges and better enable them to enhance their performance on paid social. Many brands we work with have been focusing more and more on creative so it's no surprise that Smartly has as well. I've seen our Creative solutions evolve so much in the last two years

Corinne

VP US East

What are some things you learned at the company?

Open communication is encouraged at all levels of Smartly.io, it's a big part of the culture. I enjoy the interesting challenges that come from working with customers, and having the autonomy to push your idea's forward and work on things you're interested in or want to add to your skillset.

Malachy

Customer Solutions Engineer

How do your team's ideas influence the company's direction?

We foster transparency, which allows our teams the freedom and responsibility to pursue our vision in a self-driven way. Everyone is trusted as an owner, we’re all responsible for thinking and acting in the long-term interest of the company. At Smartly.io, nothing is someone else’s problem — we’re all doers with an entrepreneurial attitude.

Kristo

CEO & Founder

What are Smartly.io Perks + Benefits

Smartly.io Benefits Overview

Smartly.io’s benefits are meant to ensure that employees stay healthy, well, and energized in different life situations. Smartly.io supports employees so that everyone can focus on learning and creating positive impact in their role.

Growth-minded colleagues. Competitive salaries & option plans. Full five weeks of paid vacation. Paid parental leave. Health coverage. Wellness benefit. Reimbursement flexibility. Opportunities to rotate to our offices across the globe. Get your own laptop + smartphone + noise cancelling headphones. Friday demos with beer & weekly breakfasts. Opportunities to attend industry events. Team stipends for remote activities while not in the office.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
5 Weeks Per Year
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
One-time Benefit for New Hires
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Customized development tracks

More Jobs at Smartly.io

Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Smartly.io's full profileSee more Smartly.io jobs